Business Plan for H+ Care: Providing Health Care Services to Old Age People

Enterprise and
Entrepreneurship

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Preposed future business.............................................................................................................3
Identification of target customers................................................................................................3
Competitors of business..............................................................................................................4
Skills analysis..............................................................................................................................4
Profit and loss forecast................................................................................................................5
.....................................................................................................................................................7
Source of funds...........................................................................................................................7
Start up cost ................................................................................................................................7
Types of organisation management information system............................................................8
Vision of business ideas .............................................................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business plan refers to a write document which describe core acridities, objectives of
business and planning of company for attainment of these goals (Frederick, 2021). It concision
details of ways in business start up, define their objectives and layout of business that is written
on a roadmap for a organisation from financial operation as well as marketing viewpoint. This
project report includes description of proposed business plan, details about its products and
service, identification of target customers and competitors present in market. It also includes
analysis of skills required for purpose of conducting operation, profit and loss forecast of
company, source of funds in order to grow business. Moreover, it consist different plan for
purpose of tangible and intangible resources, types of management information system and
vision of business ideas.
TASK
Preposed future business
H+ Care is a service organisation which are providing their products and service to old
age people. It is service that is offering to aged people in order to keep them healthy as well as
safe. It is an organisation that provide different medical care to their customers and providing
them an environment where they feel good and that improve their health. There are different
types of problems to be faced by old age people and they require proper care (Ghani and
Mohammad, 2021). H+ care is providing these services to their customers which is important in
order to improve quality of life of these people. There is increasing demands of health care
services in UK for old age people due to which it increase importance of this business idea. It is a
new business concept which is providing benefits to people by improving their services. It is a
new business idea which has huge demand in market which will make it more popular in market.
Identification of target customers
STP Analysis
It is a three- step process that aids organisation in analysing and developing specific and
actionable marketing strategy. It is beneficial for an organisation as it concentrates on most
profitable part of business in order to fully exploit resources to grab opportunities (Götz, 2020).
In a nutshell, it means segmenting and targeting definite customer base and adjust positioning in
accordance to their desires and expectations. Market analyst of H Plus Care Ltd successfully

implements this analysis to target specified customer base which helps in avoiding unnecessary
costs in marketing and promotion. All components of STP analysis in relevance to H Plus Care
Ltd are discussed below:
 Segmentation- H Plus Care Ltd applied demographic segmenting practice according to
age of customers. As it is a care provider company its major segmenting customers is old
people. It provides care and other benefits to them as per their desires as well as
expectation.
 Targeting- It involves identifying and determining the most attractive segments (Hanák
and Grežo, 2020). H Plus Care Ltd targets a specified segment of consumers on basis of
easy reach and more profitability.
 Positioning- This step deals with position product and services differently so as gain
upper hand over competitors. H Plus Care Ltd adopted experiential positioning through
make a emotional connect with its customers.
Competitors of business
Competition is one of important aspect for a business as it create impact over profitability and
also on market share of company. Increasing competition in market does not allow business to
expand their market sharing and also create influence over prices of products. H+ care is one of
organisation which are providing effective services to their customers (Kiesel and Harkiolakis,
2021). There are various competitors in market of UK who are providing similar service to their
customers which create impact over business. There are different types of competitors that are
providing services includes Ashbourne Lodge care home, Breton Court, Marigold nursing home
and many more.
Skills analysis
Skills Self analysation Score by other
people
Skill Gap
Team working skill 8 7 1
Time management skill 7 6 1
Communication skill 6 6 -
Motivation skill 7 6 1