Limited-time discount for students! | Solutions starting at $6 each.

AMBA 660 Case Study assignment

Added on - 01 May 2020

  • AMBA 660

    Course

  • 13

    Pages

  • 3352

    Words

  • 120

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 13 pages
Running head: HAIER CASE STUDYHaier Case StudyName of the student:Name of the university:Author note:
1HAIER CASE STUDYTable of ContentsIntroduction......................................................................................................................................21. Factors behind Haier’s expansion to U.S. in 1999......................................................................21.1 PESTEL to analyze the possibility of expansion in U.S. in 2016-17....................................42. Porter’s five forces analysis on the U.S. white goods industry...................................................63. Haier buy of GE Appliances and after effect analysis.................................................................64. Strategic implications of emerging Chinese multinationals such as Haier..................................75. Benefits of Haier’s success in the U.S. market............................................................................8Lessons Learned & Conclusion.......................................................................................................9References......................................................................................................................................11
2HAIER CASE STUDYIntroductionInternational expansion has mostly become popular with the advent of globalization.Companies started to look into the different international market as a potential option to growfurther. Many companies in the past have attempted the same tom acquire a significant presencein their selected international destinations. However, very few companies have been successfulin creating a successful image of theirs into the various international markets (Gatwiri et al.,2014). However, international expansion has never been easier for multinational companies.They had to face the different external challenges that had existed in the target country. Thepolitical, social, economic, environmental and the different other factors have kept on deterringsuch companies in their operation to international countries.The current study is based on Haier and its expansion into the United States earlier in theyear 1999. The expansion has had happened because of the strategies that different Chinesecompanies adopt. However, they had to face several challenges in their business into the UnitedStates (Li, 2016).The current study will briefly cover the expansion into the United States in the year 1999.Moreover, the main purpose of this assignment is to analyze the different challenges that exist inthe United States and the feasibility of future expansion into the United States.1.Factors behind Haier’s expansion to U.S. in 1999The Chinese government is also aware of the benefits, which is why they support aglobal expansion of the various local companies. Haier on the other hand had already realized theimportance to expand to a global market preferably into the United States. They were smartenough to realize the importance of expansion into the US. The expansion according to the
3HAIER CASE STUDYcompany will help them by supporting their business expansion with various services such asproduct designing, production and marketing that are not possible in China (Wang, 2015). Theexpansion of Haier into the United States in the year 1999 was because of various followingfactors:Change & change more times-Haier is a rare innovative company that has already analyzed the importance of shiftingfew of its operations to a potential international market. The company had analyzed that theUnited States is a potential market because of the customers it has and the various resourcesavailable in the country. Haier had realized that a business expansion will be of huge requirementonce there are plans for expanding the business. On realizing the fact the company had smartlyentered into the US market with a single product initially. The entry was acknowledged by theUS customers. However, the success could not be lived further because of few reasons such aslimited resources, negative effect due to the country of origin, uncompetitive experience ofinternational market and limited R & D capabilities. There are some more reasons such ascompetition in the white goods industry and the lacking framework of China to understand theinternational market (Shen, 2012).Using creative ideas-Creativity is the other asset that has encouraged the company for international expansion.They were innovative enough to understand the requirement to have a global centre to supportthe product designing and production in the nearing future. This is why the company has sensedthe potentiality in the United States. The company had to suffer mainly because of the limiting
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document