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Case Study Porters five force model of Haier

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Added on  2019-10-31

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This report is on "Porters five force model of Haier". Haier is among the leading brands in the consumer electronics segments and this is owed to its massive presence and brand awareness among consumers. One of the biggest advantages of HAIER group is its strong brand name and global responsive organization since its existence in 1984. Haier’s international expansion program has certainly gained fruit and built a brand image for the group, Various business strategies used by Haier.

Case Study Porters five force model of Haier

   Added on 2019-10-31

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Running Head: Haier case studyHaier Case Study
Case Study Porters five force model of Haier_1
Haier case study1ContentsStrengths and Weaknesses...............................................................................................................3Strengths......................................................................................................................................3Brand name..............................................................................................................................3Market leaders of refrigeration................................................................................................3Flat organization structure.......................................................................................................3Flamboyant Leadership...........................................................................................................3Technology..............................................................................................................................3Open Innovation......................................................................................................................4Weaknesses:.................................................................................................................................4Lack of Advertising.................................................................................................................4Dependency on china...............................................................................................................4No competitive advantage in international markets................................................................4Absence of brand loyalty.........................................................................................................4Opportunities and threats.................................................................................................................5Opportunities...............................................................................................................................5Ever growing economy............................................................................................................5Rising affordability..................................................................................................................5Advertising..............................................................................................................................5HOPE.......................................................................................................................................5
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Haier case study2Threats.........................................................................................................................................6Rising unemployment..............................................................................................................6Increasing interest rate.............................................................................................................6Red ocean market with few entry barriers...................................................................................6Strategic factors...............................................................................................................................6Increasing cost.............................................................................................................................6Deteriorating brand image...........................................................................................................6Organizational structure...............................................................................................................7Core competencies...........................................................................................................................7Industry leaders in the refrigeration segment..............................................................................7Zero distance to customer............................................................................................................7Distinctive competency...................................................................................................................7Research innovation.....................................................................................................................7Technological advancements.......................................................................................................8International expansion....................................................................................................................8Targeting a niche.........................................................................................................................8Differentiated international acquisitions......................................................................................8Localization.................................................................................................................................9Building Production Facilities.....................................................................................................9Joint Venture................................................................................................................................9
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Haier case study3Franchisee....................................................................................................................................9Porters Five Force Model................................................................................................................9Buyer Power................................................................................................................................9Supplier Power...........................................................................................................................10Threat of new entry....................................................................................................................10Threat of substitution.................................................................................................................10Competitive rivalry....................................................................................................................10Competition...............................................................................................................................11Haier’s market position..................................................................................................................11Zhang Rhuimin..............................................................................................................................11US Success Story...........................................................................................................................12Strategies to become a market leader............................................................................................12Advertising................................................................................................................................12Price War...................................................................................................................................12Market segmentation.....................................................................................................................13KSA Market...................................................................................................................................13Strengths....................................................................................................................................13Weaknesses................................................................................................................................13Opportunities.............................................................................................................................14Threats.......................................................................................................................................14
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Haier case study4Summarization of the case Study..................................................................................................14
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Haier case study5Strengths and WeaknessesStrengths Brand nameOne of the biggest advantages of HAIER group is its strong brand name and global responsive organization since its existence in 1984 (Global Strategic Responsiveness, 2017). Currently, Haier is among the leading brands in the consumer electronics segments and this is owed to its massive presence and brand awareness among consumers. Higher brand awareness in turn leads to a higher brand experience and vice versa (Branding and Consumer Behaviour, 2014).Market leaders of refrigerationIn the refrigeration segment, Haier is a long standing market leader (Forbes, 2012). Refrigerationis Haier’s core competency in fact what we learn from the case study is that in order to gain brand value in a new market, Haier focuses on the refrigeration section to begin with.Flat organization structureUnlike a pyramid structure, Haier focuses a flattened organizational structure to make employeesfeel valued. This boosts innovation and helps keep the firm up to date.Flamboyant LeadershipLeadership of zhang rhuimin who is one of the top 50 management thinkers of the world is one of the major factors behind the success of the brand. With a wide experience of over three decades, Rhuimin has built Haier from the scratch and led it to become one of the most renowned brands of the world.TechnologyStrength of technology is a pillar that supports Haier’s brand value. Innovative and consistent technological developments are an essential part of the group. Recently they launched a new
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