Marketing Plan of Haigh’s Company in Australia

HAIGH’S
COMPANY

INTRODUCTION
 Marketing Plan of Haigh’s Company in (Australia).
 Designed to boost the sales of chocolates on
Christmas.
 Focus will be on attractive strategies.
 The emphasis will be on positioning.
 Haigh’s provide premium chocolates.
 It has a largest store in Australia.

MARKETING ENVIRONMENT
 Political Factor
a.)Tax rate
b.)Elimination of the trade protectionism
b.)Follow the ISO 9002 and HACCP
 Economic Factor
a.) rise in market economies.
b.)enhanced the buying power.
 Social factor
a.) needs and wants of the customers.
b.) research and development

MARKETING ENVIRONMENT
 Technological factor
a.)quality control
b.) Unique designs
c.)continuous innovation
 Legal factor
a.) labor law
b.) business law