Destination Hainan Island in China

Destination Hainan Island 1
Destination Hainan Island in China
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Introduction
Hainan Island is an ocean island located in the southernmost province in China. It has an area of
35, 354 square kilometers (YU 2011, p. 90). Its nature-based beauty, outdoor recreation, and
sporting activities have gained it recognition around the world. Hainan’s plentiful sunshine
boasts a remarkable diverse ground for animals and plant life. The paper aims to outline the
tourist attractions and analyses some of the impacts and issues related to tourism and
development in Hainan Island. It also illustrates the policy implications in achieving sustainable
tourism outcomes. Hainan Island tourism destination was previously a domestic tourism
destination before developing to an international destination.
Tourism has been the primary industry of the Hainan’s tourist destination. People tend to have
preference when making decisions on the destinations to visit. The visitor’s preferences reflect
the needs of tourists. It not only predicts the tourists’ behaviors, but also helps personnel’s to
develop favorite tourism products (Li SM & Tian 2014, p. 57). Most of the Hainan island tourists
are domestics making at least a good percentage of visitors and the Hainan government has tried
to boost the destination to an international venue. Hainan has put great emphasis on globalizing
the destination. By October 2017, Hainan had reached 887,700 overseas tourists, 57.1 percent
increase year-on-year UNWTO (2013). The data shows the increase value of the destination and
the economic growth it has attained over the years. It has improved its services renovating itself
and attracting international tourists. The graph below shows statistics of growth from the year
2009 to 2016. The evidence concludes that, the involvement of government and creation of

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awareness of destinations is key to its success. The growth is determined by the effort of the
stakeholders to boost the destination.
Tourists attraction are essential to tourist destinations. Hainan island tourist attractions include
the splendid botanical garden, coconut trees, and monkey island. It is also nature-based with
around 4,680 species of vegetation with over 600 wild plants grow only in Hainan. There are
over 561 species of animals including 102 types of wildlife under state species protection.
Animals such as Hainan Eldi’s deer and Black Crown Gibbon monkey are only exclusive to
Hainan. Motivation helps categorize the attitudes of visitors towards an attraction. Hainan Island
also draws visitors as it surrounded by the South China Sea and geographic region separates it
(Airey & Chong 2010, p. 298).
When planning the resource management of the destination, tourism is also used. The destination
has beaches, for example, the holiday beach which is 6 kilometers long. The beach consists of

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sunbathing area, sea sports area, seafood, culture, and leisure area. All these attract a different
group of tourists depending on their needs and what kind of attractions motivates them. The
Roman-style Hot Spring Paradise is one of the tourist attractions which can accommodate over
1800 audiences, with different activities and performances, including water ballet, skydiving,
singing, and dancing. There is a vocation center In the leisure area, with various kinds of camps
and hammocks where visitors enjoy a quiet and comfortable night at here to achieve satisfaction
and value for their money. According to Yu (2011, p. 95) a big area is covered with forest with
beautiful nature-based tourist attraction sites. There is Qiongshan city which is 222 meters above
the sea level. These scenes provide a relaxation mode for tourists and attract more tourists to the
destination for holidays. The launch of international direct flight has boosted the tourist
destination (Ambrosie 2010, p.40)
The destinations are also prone to issues related to the tourism industry. The visitation of people
from different countries and backgrounds involves the interaction of different cultures, political
and economic activities to the region. Below are some of the issues related to the Hainan tourism
destinations. Both the local and international tourists visit Hainan Island. It leads to different
issues or challenges such as language barriers requiring multilingual tour guides to assist the
visitors from different walks of lives ranging from different countries such as French, Russia,
English speakers, Spanish and many others. All these people require translation of the Chinese
language in order to communicate. There are other factors affecting and boosting the tourist
destination Hainan.
Political environment