Hair Salon Analysis in Australia

Running head: HAIR SALON ANALYSIS IN AUSTRALIA
Hair salon analysis in Australia
Name of the Student
Name of the University
Author’s Note

1HAIR SALON ANALYSIS IN AUSTRALIA
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Recommendation.............................................................................................................................6
Conclusion.......................................................................................................................................7

2HAIR SALON ANALYSIS IN AUSTRALIA
Introduction
The company is located in the Strathpine Queensland. The salon provide services to the
local citizens of the country including the region of suburbs bald hills, warner, Joyner, Bracken
Ridge and Petrie.
Discussion
Organization structure
The saloon flows a bottom down narrow method, the organization hierarchy is narrow at the top.
Excellent retail space designed in accordance to a shopping centre design. Wide range of
services are being offered at a competitive price segment (MPITI et al., 2016).
Problem of the salon
Cause
 It lacks the brand equity in terms of its competitors.
 Huge cost is associated and the business is very less in comparison.
 Advertising campaign is not much effective.
 Moreover, the price segment is too high as a start-up company (Johnson-Hilliard et al.,
2015).
Effect
 Less customers are attracted towards the business.
 Cost need to lower to bring in the pull concept of marketing. Later, dynamic pricing strategy
can be implemented.