Situation Analysis of Maria Style's Hairdresser

Situation Analysis of Maria
Style’s Hairdresser

Internal Analysis
Internal analysis can be defined as the process of identifying and analyzing an organization’s
specific characteristics which consist of resources and capabilities. Herein, internal analysis of
Maria Style’s Hairdresser a unisex hair salon assist in providing good sense of firm’s
competencies and the capability of improving as per the needs and wants of customers.
The cited salon provides hair styling for the whole family which consist of:
 Haircuts for Men and Women
 Hair coloring for Women
 Haircuts for Children
The key to success for Maria’s Style Hairdresser Salon is to maintain:
 Professionalism
 Convenience
 Customer attention

Competitor Analysis
Michael Porter presented a framework for analyzing the competitors which is termed as
Competitor Analysis Framework. However., the main purpose of this framework is to
evaluate each and every aspect of business in order to understand the actual and current
position. According to the present given scenario, owners of Maria’s Style Hairdresser Salon
requires to carry out competitor analysis to identify their art rivals as well as their strategies
and tactics to sustain in the market. The major competitor of cited salon is Kolova Unisex
Hair Salon and it can be analyzed at four key aspects:
 Competitor’s objectives
 Competitor’s assumptions
 Competitor’s strategy
 Competitor’s capabilities

Contd..
 Competitor’s objectives: The main purpose for the existence of Kolova Hair salon is to
provide quality of hair related services for all three male, female and children.
 Competitor’s assumptions: Constantly bringing innovation and creativity within the
services to ensure higher satisfaction for the customers.
 Competitor’s Strategy: The strategy employed by Kolova Hair Salon is to provide combo
packs to its customers so that they can enjoy two different services at a time for instance:
hair cut and facial massage.
 Competitor’s capabilities: Cited hair salon have the professional human resource who are
specialized in different prospects of the hair salon operations.