Halal food labelling and its impact on sale internationally. A case study of Samyang, a Korean Ramen brand

RESEARCH PROPOSAL
(Halal food labelling and its impact on sale
internationally. A case study of Samyang, a
Korean Ramen brand)

Table of Contents
RESEARCH PROPOSAL...............................................................................................................1
INTRODUCTION...........................................................................................................................3
Overview of the topic.............................................................................................................3
Research aim and objective....................................................................................................3
Research question...................................................................................................................3
Research rational....................................................................................................................4
Significant of the topic...........................................................................................................4
LITERATURE REVIEW................................................................................................................5
Explain the concept and need of Halal food labelling within Samyang, a Korean Ramen
brand?.....................................................................................................................................5
What is the impact of Halal food labelling on international sale of Samyang, a Korean Ramen
brand?.....................................................................................................................................6
What are the challenges and issues that would be faced by Samyang, a Korean Ramen brand
in Halal implementation?.......................................................................................................6
RESEARCH METHODOLOGY.....................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Overview of the topic
Halal food labelling is the marketing concept which is used by the company to market their
product in the market with the proper labelling. This labelling is used by the company to aware
the customer that while manufacturing the goods no harm is being made to the animal. This
labelling is made particular for the people of Islam so that they can consume the goods
(Ahmadova and Aliyev, 2020). In simple term it permits the Islamic that the food is being
manufactured according to the Islamic law any no illegal activity is being conducted. For many
Muslim customers the Halal food labelling help them to ensure that they are purchasing good
standard meat product (Lestari and et. al,, 2020).
For conducting the research, the chosen organisation is Samyang, a Korean Ramen brand.
Samyang ramen is a south Korean grocery company. The brand was founded in the year 1963
which sale ramen product. The brand manufacture different types of noodles.
Research aim and objective
Research Aim: To identify the need of Halal food labelling and its impact on company's
international sale: A study on Samyang, a Korean Ramen brand
Research Objectives:
 To understand the concept and need of Halal food labelling within Samyang, a Korean
Ramen brand
 To determine the impact of Halal food labelling on international sale of Samyang, a
Korean Ramen brand
 To discern the challenges and issues that would be faced by Samyang, a Korean Ramen
brand in Halal implementation
Research question
 Explain the concept and need of Halal food labelling within Samyang, a Korean Ramen
brand?
 What is the impact of Halal food labelling on international sale of Samyang, a Korean
Ramen brand?
 What are the challenges and issues that would be faced by Samyang, a Korean Ramen
brand in Halal implementation?

Research rational
The major rational for conducting the above investigation is to gain detailed understanding
on the topic Halal food labelling. The current research will identify the impact of Halal food
labelling on international sale of the organisation. This investigation will also highlight the
challenges and issue faced by the organisation while implementing Halal labelling in their
company. This research has great interest as it will help in fulfilling dual perspective that are
personal and professional (Rizkitysha and Hananto, 2020). In respect to the personal objective,
this research will enhance my knowledge regarding various tool and technique used for
completing the investigation in scientific manner. Another personal objective that will be
fulfilled is it will develop various skills in me such as communicational skill, problem solving
skill, analytical skill, data collection skill and manty more. On the other side, with respect to the
professional objective the current investigation will identify various marketing jobs available in
different organisation (Nurhayati and Hendar, 2019). This research will build my professional
carrier in sound manner when I will be working as a marketing manager. Through this
investigation I will get to know the impact of labelling on international sale which I can also use
in my cooperative organisation. Thus, the present investigation is quite vital in attaining two
objective.
Significant of the topic
The present research is quite significant as it will be beneficially for various stakeholder
such as organisation, manger, researcher, scholar and many other. In respect to the scholar, this
investigation will help them to enhance their academic knowledge. As well this will also get to
know why organisation invest in labelling so that they can enhance their international sale. With
respect to the researcher strategy will use this investigation as their foundation so that they
conduct their researcher on this topic in detailed manner (Rafiki, 2019). They will also get to
know how they can conduct their investigation by using the tool and method which is
appropriate. On the other hand, with the perspective of manager the current investigation will
assist them how they can use Halal labelling in their organisation so that they can promote their
product in the international market. In last with the respect to the organisation, they will get to
know the importance of Halal labelling so that they can enhance their market share in oversea
market.