Handicraft Objects to Sell Online - Market Research and SWOT Analysis

“Handicraft Objects to
Sell online”

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of the Proposed Business Idea...............................................................................1
SWOT Analysis......................................................................................................................2
An evaluation of the external environment (PEST)...............................................................3
Summary of the market research conducted, and the results.................................................4
A discussion of your competition...........................................................................................4
A viable suggestion for the proposed target market...............................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing basically comprises of all the organisational activities for the purpose to promote
the selling and buying of the service or product. The process of marketing comprises of the
delivery, advertising and selling of the products to the customers. The fundamentals of marketing
basically involves four things: Promotion, place, price and product and also comprises of the 7Ps
of marketing. The present report basically involves the initial market research for the business
idea “Handcrafting objects to sell online”. The report comprises of the overview of the proposed
business idea, SWOT analysis, a critical evaluation of the external environment (PEST), the
summary of the market research conducted and its results. In addition to that it involves the
discussion of the competition and viable suggestions for the proposed target market.
MAIN BODY
Overview of the Proposed Business Idea
In context to Handicraft items and objects, they are highly in trend since years and for
individuals it is basically considered to be an enriching experience and plays a very important
part in today’s lifestyle and also promoting the art and culture of handicrafts. However, the new
handicraft brand “Craft Villa” focuses on bringing the uniqueness and royalty through selling
them online with the use of digital platforms and at affordable prices (April, W.I., 2022). The
new idea for the organisation is to sell handicraft items through a online website. The items will
be manufactured in wide variety and according to the different culture and cities by the expert
artisans. In context to organisation, it has Director, COO, website designer and social media
strategist. In context to the business idea, the success ratio is really high and each member of the
organisation has great experience and expertise in the organisation for the purpose to attain
success in the handicraft business. The success of the organisation totally depends on the quality
of the items and making the items much more cheaper and affordable for the customers. In
context to location, the products and items of the organisation will be sold through online
website and social media platforms such as Facebook, Instagram etc. The website will allows the
customers to experience a highly attractive and innovative experience with a wide range of
product categories to choose from and will offers various payment methods for the transaction
purpose (Gao and et.al, 2021).
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