Report of Video Production Team for Happy Fresh Company

This report is about the project assigned to the video production team of Happy Fresh organization. The video production group consists of eight members whose main objective is to market the business through creating awareness and education. The report includes the methods of analysis of the project, results, recommendations, and limitations of the project.

Executive Summary 1
REPORT OF VIDEO PRODUCTION TEAM FOR HAPPY FRESH COMPANY
Name
Course
Professor
University
City
Date

Executive Summary 2
The following is a report for the project assigned to the video production team of the
Happy Fresh organization. The video production group consists of eight members whose main
objective is to market the business through creating awareness and education. To achieve this
goal, the team is required to create two videos that market the business and publish them online
to reach as many audiences as possible. The videos should be of good quality in terms of clarity
and audibility. Good quality videos are received well by the audience, hence, creating a good
image for the company. The Video should also have a good sound and loud and clear for
viewers. Since Happy Fresh is an online groceries shopping company (Nawi, N.M.N.M., 2010),
the advertisements are to be done via social media platforms like Twitter and Facebook. Social
media provides a wide market base where target customers can be identified.
The methods of analysis of the project include reviewing how the videos are perceived by
the target group on the social media. For instance, going through the comments and reactions,
love and like, sad or happy e.t.c posted on Facebook. The reactions to the posts such as likes or
dislikes are expected to be a clear indication of the successfulness or failure of the project.
Calculations such as ratios used as estimation methods can be located in the appendices
(Template.net, 2016).
The results of the project data have been analyzed and included in this paper. The results
show that the ratios are average. The videos reached many people as expected. This is evidenced
by the number of view and clicks that have been indicated in the report. Although the response in
terms of Facebook comments was inadequate, the overall statistics were satisfactory. Despite the
limited resources and short time frame, the project can be deemed to be a success. However, the
areas of weakness need to be investigated and remedied.

Executive Summary 3
Some of the recommendations have been included in the project paper to remedy the
weakness areas that were identified during the project. The recommendations include the
following; improving the resources allocated to such projects to achieve more excellent
outcomes, increasing the time frame allocated for such projects etcetera.
Since every project has its shortcomings (Template.net, 2016), the limitations of the
project have also been investigated. One of the limitations is that the data collected during the
project is not sufficient. For example, the fewer responses obtained from Facebook comments
limits the degree of accuracy. Another limitation is that the resources used were not good enough
to guarantee high-quality results. The videos were not clear enough. To note, if the videos is not
clear enough even the results are barely accurate, the response from viewers is and can’t be
reliable. The shortcomings played a considerable role in weighing down the success of the
project.

Executive Summary 4
References
Happyfresh.com. (2015). Grocery Personal Shopping and Delivery App HappyFresh launches in
Thailand | Happy Fresh. [online] Available at: https://www.happyfresh.com/press/happyfresh-
launches-bangkok/ [Accessed 29 Nov. 2017].
Nawi, N.M.N.M., 2010. The practices of contract farming among fresh fruit and vegetable
suppliers in Malaysia. American Journal of Agricultural and Biological Sciences, 5(3), pp.321-
330.
Template.net. (2016). 7+ Executive Summary Examples | Free & Premium Templates. [online]
Available at: https://www.template.net/business/executive-summary/ [Accessed 28 Nov. 2017].