Hashtag Campaigns

HASHTAG CAMPAIGNS
Name of the student:
Name of the University:

CAMPAIGN 1: #MeToo
 Details about the initiative:
It gave the opportunity for
public to reveal their personal
stories of sexual abuse. It was
a movement against all types
of sexual assault and it gave
the public the opportunity to
identify victims of sexual
abuse.
 Goals:
1.To achieve empowerment
through empathy for sexual
abuse survivors.
2. To create a community of
survivors where all can move
together (O'Neil et al., 2018).

CAMPAIGN 1: #MeToo
 Target audience:
The target audience
for this campaign
included women who
have experienced
sexual abuse in any
form in their life
(O'Neil et al. 2018).
 Media tool to
present in class:
Instagram and
Facebook
Effectiveness of the campaign:
I think the campaign is effective because
it is providing victims the opportunity
to reveal their stories and explore
views of many other people who
have been abuses. This would
contribute towards empowerment of
victims as they campaign is
providing all resource for welfare of
survivors (Rodrigues, 2016).
The main strength of the campaign is
that it is giving message to survivors
that they are not alone. Mathews and
Collin-Vézina (2016) support that
raising awareness and empathy are
two strategies to reduce sexual
violence. Empathy encourages
adapting behaviour that is specific to
the needs of the people.