Hyatt Group: Company Background, Macro and Micro Context

Running Head: HAT 203
HAT 203
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Author’s Note

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HAT 203
Table of Contents
1. Company background...............................................................................................................3
2. Macro Context..........................................................................................................................3
Political factors............................................................................................................................3
Economic factors..........................................................................................................................3
Socio-cultural factors...................................................................................................................4
Technological factors...................................................................................................................4
3. Micro context...........................................................................................................................5
SWOT analysis............................................................................................................................5
Strengths...................................................................................................................................5
Weaknesses..............................................................................................................................5
Opportunities............................................................................................................................6
Threats......................................................................................................................................6
4. Reference List...........................................................................................................................8

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HAT 203
1. Company background
Hyatt Group of hotels was established by Pritzker in the 1957. Currently it is counted among the
most coveted Hotel groups around the globe. The business started with an individual hotel near
the International Airport of Los Angeles. Currently there are 750 hotels under this group and a
diversify portfolio of 7 product lines. The company has also been listed as the seventh most
workforce friendly company.
2. Macro Context
Political factors
Hyatt hotels are not much infected by major changes in politics or government. However,
individual tax policies of various governments fluctuates their operational cost. Other than that,
trade policies of individual government determine their organisational structure. As highlighted
by Sharma and Mishra (2018), the company also needs to modify their workplace policies based
on the Civil rights act of local regions. In most of the developed countries food safety, fire safety,
civil right act and other similar regulations are strictly imposed and monitored.
Economic factors
The travel market of USA is considered as one of the main recipient of an emerging Global
Traveller pool. The arrival of global tourists to us has increased to 72% from 55 million to 76
million. Consumer spending has increased in the six areas including Airlines, car rental, lodging
and travel Logistics. Out from 2017, these factors have recorded and aggregate growth of 353
billion US dollars (Agarwal and Das 2019). Hyatt Regency has operations in all these sectors and
hence it is expected that in 2018 5% business growth will be experienced by the organisation.