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THB1104 Hospitality & Tourism Management Business

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Niagara College Canada

   

Introduction to Tourism and Hospitality (THB1104)

   

Added on  2020-03-07

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In the THB1104 assignment, STA Travels in Australia is considered as an example, and a news article is presented based on the tour operated by this company in the Whitsundays and Great Barrier Reef. Whitsundays are a group of 74 islands located in the northeastern coastal region of Queensland, Australia. An extensive stretch of corals showing a massive collection of a wide range of marine life is present on this island known as the Great Barrier Reef. 

THB1104 Hospitality & Tourism Management Business

   

Niagara College Canada

   

Introduction to Tourism and Hospitality (THB1104)

   Added on 2020-03-07

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THE BUSINESS OF TOURISM AND HOISPITALITYTable of Conten1
THB1104 Hospitality & Tourism Management Business_1
Introduction......................................................................................................................................3Importance of tourism in local community.....................................................................................3Macro environmental analysis.........................................................................................................5Evaluation of macro environmental factors.....................................................................................6Conclusion.......................................................................................................................................7Reference List..................................................................................................................................82
THB1104 Hospitality & Tourism Management Business_2
IntroductionWhitsundays are a group of 74 islands located in northeastern coastal region of Queensland,Australia. An extensive stretch of corals showing a massive collection of a wide range of marinelife is present in this island area known as the Great Barrier Reef. The place is mostly devoid ofhabitants. In this assignment, STA Travels in Australia is considered as an example, and a newsarticle is presented based on the tour operated by this company in the Whitsundays and GreatBarrier Reef. Online media coverage is done of the entire tour in order to present the newsarticle.Figure 1: Logo of STA Travels(Source: Statravel.com.au, 2017)Importance of tourism in local communityTourism department of Australia has maintained a high standard in their tour businesses byallocating adequate funding in their tour sector. STA travels, being a pioneer organisation in thetourism sector in Australia, organize various adventurous tours in different regions of Australia(Chu and Choi, 2013, p.366). Tour to Whitsundays and Great Barrier Reef is one of them. It hasbeen observed that tourism is a crucial component in contributing to the local economy. In 2016,3
THB1104 Hospitality & Tourism Management Business_3

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