THB1104 Hospitality & Tourism Management Business

Added on - Mar 2020

In the THB1104 assignment, STA Travels in Australia is considered as an example, and a news article is presented based on the tour operated by this company in the Whitsundays and Great Barrier Reef. Whitsundays are a group of 74 islands located in the northeastern coastal region of Queensland, Australia. An extensive stretch of corals showing a massive collection of a wide range of marine life is present on this island known as the Great Barrier Reef. 

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THE BUSINESS OF TOURISM AND HOISPITALITYTable of Conten1
Introduction......................................................................................................................................3Importance of tourism in local community.....................................................................................3Macro environmental analysis.........................................................................................................5Evaluation of macro environmental factors.....................................................................................6Conclusion.......................................................................................................................................7Reference List..................................................................................................................................82
IntroductionWhitsundays are a group of 74 islands located in northeastern coastal region of Queensland,Australia. An extensive stretch of corals showing a massive collection of a wide range of marinelife is present in this island area known as the Great Barrier Reef. The place is mostly devoid ofhabitants. In this assignment, STA Travels in Australia is considered as an example, and a newsarticle is presented based on the tour operated by this company in the Whitsundays and GreatBarrier Reef. Online media coverage is done of the entire tour in order to present the newsarticle.Figure 1: Logo of STA Travels(Source: Statravel.com.au, 2017)Importance of tourism in local communityTourism department of Australia has maintained a high standard in their tour businesses byallocating adequate funding in their tour sector. STA travels, being a pioneer organisation in thetourism sector in Australia, organize various adventurous tours in different regions of Australia(Chu and Choi, 2013, p.366). Tour to Whitsundays and Great Barrier Reef is one of them. It hasbeen observed that tourism is a crucial component in contributing to the local economy. In 2016,3

From the above, the Tourism Industry plays a great role in enhancing the financial growth of a country. To retain tourists across the globe, the Australian government needs to undertake specific considerations in promoting their tourist destinations on a global scale via online media and invite tourists to visit their country and avail the services of the Tourism department.

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