Menu Review and Redesign

Running Head: HAT302
Menu Review and Redesign
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Food and Beverage Management
Table of Contents
Overview of Red Rooster............................................................................................................................2
Menu Review of Red Rooster......................................................................................................................2
Original and Redesigned menu blueprint of Red Rooster............................................................................4
References...................................................................................................................................................6

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Food and Beverage Management
Overview of Red Rooster
Red Rooster was founded in 1972 is a chain of Australian fast food restaurant that
specializes in serving roast chicken. The first Red Rooster store was opened in 1972, in Perth
suburb of Kelmscott, Western Australia (Lasek, Cercone and Saunders, 2016). There possess a
wide range of products including half roasts, whole roasts, burgers, wraps, salads, desserts,
beverages, promotions formerly including Cheese and Mac and fish related products. It is owned
and executed by parent company Craveable Brands (Vadiveloo et al., 2017). Its headquarters is
located in Chatswood, New South Wales, Australia. From 2012 except Tasmania there were 360
stores in all the states of Australia. The number of employees in the restaurant comprises of
around 7500 people. It promotes its restaurant as being quick, fresh and healthy. It provides
quick delivery service to its customers where it delivers from over 220 restaurants all over
Australia (Repetti and Roe, 2018). The menu concept of Red Rooster is designed to define the
characteristics of the restaurants. To promote its menu concept the restaurant has created an
attractive and engaging to grab the attention of customers. Therefore, it makes use of RedChilli
WordPress restaurant theme to make the website more interesting and attractive. The theme
comprises of various designs along with entire information based on current menu concept
(Denizci Guillet, Law and Kucukusta, 2018).
Menu Review of Red Rooster
Red Rooster comprises of wide range of items in its restaurant and menu list. It
specializes in preparing and serving roast chicken to its customers across Australia (Guchait,
Paşamehmetoğlu and Lanza-Abbott, 2015). The popular items of the restaurant are whole roast
chicken, summer feast, chicken loaded chips, chicken and salad meal, wholesome roast, classic
half, classic quarter and family roast. All these items are available in the family pack and pop
family meal (Wansink and Love, 2014). The restaurants not only serve roasted chicken but also
wraps, rolls, burgers, fish meals, streets ice-cream and sides and snacks to millions of customers.
Some of the items are available only in the selected outlets such as chicken chippies, red rooster
chip dip, lamington mouse, Mac and cheese roles and many more (Cho, Bonn and Kang, 2016).
It promises to provide its customers with handcrafted items that make use of locally sourced
finest ingredients overloaded with flavors. Its menu options consist of drinks menu, kid's menu,
and adult menu (Denizci Guillet, Law and Kucukusta, 2018). It aims to provide fresh items to its