Strategic Marketing of HBC Company

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STRATEGIC MARKETING OF HBC COMPANY
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Introduction
Hillside Beach Club has created and always maintained unique customer experience, these has
helped them have competitive advantage over other competitors in the same industry. This is
evident because since the start of the company has number of clients, high clients’ satisfaction
and high return visitor rates (Chisnall, 2012). The factors that the company has put in place
include the following. First of all the company provide family vacation facility this makes it a
good destination for everyone as one can come with their family to have nice time as the parents
can accompany their children during holidays and have time outside their normal homes (Help
guide, 2016). This makes the company make good timing when n most guests arrive between
April and October when even kids are out of school this makes them get much revenue during
this period.
Key factors that create a unique customer experience at the HBC
The club offers rich variety satisfactions from across the range of visitors such as kids, parents,
travelers and those in honeymoon. Secondly, the facility is located in a secluded bay along the
coast of Mediterranean and is within 34 miles from airport (Harrison, 2009). This makes it have
good access to and from by many visitors internationally and locally as there are direct flights
from other neighboring countries and far destinations. Being that the resort is located along the
coast give it cool serene atmosphere for the visitors coming at that place and as the well good
view of the see. The company also has the right team to help the management in setting up
various corporate governance relationships to help the company grow, and visitors have time to
rest whenever at the resort. The Alarko group that operates the Hillside Beach Club appointed
the CEO who intern took a year to constitute and build a management team that has enabled the

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company prospers. This team is a blend of individuals from different fields creating a unique
culture and help in re-thinking service delivery every day. The facility has a larger bed capacity
of up to a thousand, this large capacity help them book many visitors and even the guests are
always not worried if they will miss space in the club unlike a case which can happen in other
facilities this too make them have a competitive advantage (Cadogan, 2009). Each of these
rooms of the resort is made elegant and are having a see view making each visitors enjoy the
nature.
The facility has other services such as bars and shopping arcade making less than one stop point
where the visitors coming to the place are less worried as they will find all they need under one
roof. The resort also has a restaurant that has a large sitting capacity to accommodate many
guests. It also provide open buffet where three meals are served in a day to the visitors and after
the last meat at the evening is served the hotel is turned into a nightclub where visitors get to
enjoy themselves just within without going away from the resort. The HBC has always remained
floating at the top of leading resorts in the region (Desa, & Basu, 2013). Despite other coming
with better facilities that are more than those are available at the Hillside Beach Club. However,
instead they have maintained their business concept of being simple, universal, and genuineness
in business in which they have emphasis that the guest should pay them for feeling good at their
facility (Nash, 2015). This partly achieved by their service men and women who are always
happy whenever they are serving clients making them feeling they belong to that place and want
to stay longer. This also makes them think of happiness whenever they think of the facility even
when they are away.