Billabong and FMCG Companies: A Review
Added on 2020-03-04
10 Pages1658 Words406 Views
Running head: MARKETING AND ENTREPRENEURSHIP
Marketing and Entrepreneurship
Name of the Student:
Name of the University:
Author Note:
Marketing and Entrepreneurship
Name of the Student:
Name of the University:
Author Note:
1MARKETING AND ENTREPRENEURSHIP
Executive Summary:
The report presents a discussion on the background and product description of an online
company Billabong and FMCG (Fast Manufacturing Consumer Goods) Goods Companies
like Unilever, Nestle, and Coca Cola. In the report there is also a vivid description of the
marketing strategies adopted by each company that enables one to understand the reason
behind their competitive edge. Through the report one can get a clear picture about the
unique marketing style of each of the companies that is the sole reason behind their success.
Executive Summary:
The report presents a discussion on the background and product description of an online
company Billabong and FMCG (Fast Manufacturing Consumer Goods) Goods Companies
like Unilever, Nestle, and Coca Cola. In the report there is also a vivid description of the
marketing strategies adopted by each company that enables one to understand the reason
behind their competitive edge. Through the report one can get a clear picture about the
unique marketing style of each of the companies that is the sole reason behind their success.
2MARKETING AND ENTREPRENEURSHIP
Table of Contents
Introduction................................................................................................................................3
Company Background and Product Description........................................................................3
Billabong Background:..........................................................................................................3
Product Description:...............................................................................................................3
Nestle, Unilever, Coca Cola Background and Products:.......................................................3
Marketing Strategy.....................................................................................................................4
Billabong:...............................................................................................................................4
Nestle:....................................................................................................................................5
Unilever:.................................................................................................................................5
Coca Cola:..............................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7
Table of Contents
Introduction................................................................................................................................3
Company Background and Product Description........................................................................3
Billabong Background:..........................................................................................................3
Product Description:...............................................................................................................3
Nestle, Unilever, Coca Cola Background and Products:.......................................................3
Marketing Strategy.....................................................................................................................4
Billabong:...............................................................................................................................4
Nestle:....................................................................................................................................5
Unilever:.................................................................................................................................5
Coca Cola:..............................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7
End of preview
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