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PUBH440, Healthcare Services Marketing and Relationship Marketing

5 Pages1793 Words176 Views
   

Central Washington University

   

Determinants of Health Behavior (PUBH 440)

   

Added on  2020-03-04

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HEALTHCARE SERVICE PROVIDE marketing ia A service industry is based on the customer’s experience and their feedback of them. That has a  prior objective of any service organization needs to be customer satisfaction as customers are the key factor of the service industry for existence. The following essay discusses the issue of service encounters in the light of the context of an Australian health service organization and the managerial implications of the same. 

PUBH440, Healthcare Services Marketing and Relationship Marketing

   

Central Washington University

   

Determinants of Health Behavior (PUBH 440)

   Added on 2020-03-04

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Running head: HEALTH CARE SERVICES MARKETINGHEALTH CARE SERVICES MARKETING Name of the UniversityName of the StudentAuthor Note
PUBH440, Healthcare Services Marketing and Relationship Marketing_1
1HEALTH CARE SERVICES MARKETINGA service industry is based on the customer’s experience and the feedback of them. Theservice encounter of any organization refers to the judgment of the people of the particular brandaccording to their experience of the service provided by that organization. In other way, theservice encounter entails the customer’s feedback in terms of their emotion and the economicalvalue of the service provided by the organization. The prior objective of any serviceorganization needs to be the customer satisfaction as customers are the key factor of the serviceindustry for existence. The following essay discusses the issue of service encounter in the lightof the context of an Australian health service organization and the managerial implications of thesame.The flow chart shows the numerous processes that a patient and his family go throughafter arriving the health care service center or precisely a hospital. This process includes direct aswell as the indirect involvement of the patient. This is the responsibilities of the management tolook after the processes and the encounter of the patient and the effective outcome from thesame. The management of the organization requires designing their service process in such a
PUBH440, Healthcare Services Marketing and Relationship Marketing_2

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