Hospitality Distribution Channel Management (HDCM) INTRODUCTION.1 5.a. Preparation a Distribution Strategy for London Hotel

Hospitality
Distribution Channel
Management
(HDCM)

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
5.a. Prepare a distribution strategy for the London hotel which will focus on generating the
maximum profit for the new hotels. Also discuss about the target market and the business mix
along with the consideration of business objectives and profit expected from the new hotel. ...1
b. Explain about the distribution channels that can be used in promoting and increasing the
revenue of the new hotel..............................................................................................................2
c. Discuss about the key factors which are required for developing a specific distribution
channel.........................................................................................................................................2
d. Analyse the distribution channel performance in the critical manner along with the
implications on the London Hotel................................................................................................3
TASK2.............................................................................................................................................4
TASK3.............................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Hospitality distribution channel management can be defined as the chain of
intermediaries that a hospitality services passes through some levels before it reaches to the
customer. These chains can be short such as a direct sale from the hospitality to the customer.
Hospitality distribution channel management is the practice of managing of each of these
distribution channels. In this report, a distribution strategy has been discussed along with some
important parameters. Also evaluate the key behavioural and emerging concerns that impact on
the proposed distribution strategy.(Lv and et.al., 2020) The focus is also on developing the
profitable channels to maximise revenue and to meet out the financial objectives of the London
hotel.
TASK 1
5.a. Prepare a distribution strategy for the London hotel which will focus on generating the
maximum profit for the new hotels. Also discuss about the target market and the business
mix along with the consideration of business objectives and profit expected from the new
hotel.
The direct distribution strategy in the hotel industry can be maximised through promoting
the business online with social media and also rooms can be sold out online through social media
platforms. Online booking channels can be used to increase sales and also ensure that the