Fundamentals of Marketing

FUNDAMENTALS OF
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MARKETING MIX.........................................................................................................................3
Product Mix in Mars Company...................................................................................................3
Price in marketing mix of Easy jet..............................................................................................5
Promotion in marketing mix of Pepsi..........................................................................................6
Place in the marketing mix of Primark........................................................................................8
People in the marketing mix of Lake Compounce....................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing refers to the state of defining company's assets by the process of introducing products
to the customers. There seems to be a pace that is maintained by marketing and the entire
organisations are ruled over by the strategies that are employed in promoting their products. In
this era where different new ideas are evolving has emerging markets as well as organisations it
is important to focus upon how far the marketing structure can be amended in an organisation
and can move ahead with the personification of identifying the target (Blut and et.al, 2018).
Marketing refers to that activity that can gain the attention of customers as well as can bring
about growth prospect in terms of sales. There are different areas that are to be focused upon in
order to move ahead with the aspects of the enhancing world. Therefore, a portfolio is required in
order to describe the specifications that are in regard to the product. this description will stand as
a unique entity in identifying the choices that are made by the company. A marketing mix will
allow the users to move ahead with the details about organisation that is selected for the purpose
of deriving product. The entire report focuses upon how far marketing makes will enhance
different organisations and the schemes and policies that are employed by them. Elements that
are present in marketing mix are put forth with an effective explanation such that reader can get
to understand about the gain in competitive advantage.
MARKETING MIX
According to the Dibb book maketing mix is the tactical ‘toolkit’ of the marketing pro-gramme
which include product, place/distribution, promotion, price and people variables that an
organization can control in order to appeal to the target market and facilitate satisfying exchange.
Product Mix in Mars Company
According to the Dibb book, product is a tangible physical entity that is a result of the work
performed by the organisation. that will Product mix is a considerable prospect that will enhance
and bring forth success to the organisation by enhancing the marketing segmentation (Simkin,
S.D.L.). Product mix is defined to be one of those components in marketing mix. It will bring
about a portfolio regarding all the products that are being manufactured by the company (Thabit
and Raewf, 2018). Product mix will help to analyse different prospects that are in regard to the
seller as well as the customer base. Product mix will help the company to analyse the aspects that
are to be focused upon. The societal needs are to be met and therefore the ideas and ideologies of
the customers are they in taken into consideration while manufacturing and producing the

products that are necessary for their upliftment. The Mars company being one of the most
authentic of all the chocolate industries and therefore it focuses upon delivering the products that
are necessary for the organisation to satisfy the chocolate cravings of the customers. Taste is
being one of the formula that is maintained in a consistent manner by the Mars company and
therefore it is known for its best deliverance. In order to bring about the essence of product mix
and the marketing mix and its prospect in the company the organisation that is chosen in this
regard is Mars. The company Mars is established in 1911. The company has a presence in almost
60 countries and its employee base last for 50000 globally. The headquarters of this organisation
is at Virginia. The product mix deals with different products that are being manufactured by the
organisation which are more than 200. The company is involved in manufacturing as well as
importing chocolates since 1932. The company produces more than 50 products that are
categorised under brand Mars (Pomering, 2017). The sales with regards to this product makes
deals with selling 22000 terms product. Chocolate industry is said to be one of the fast growing
industry as well as most preferable unit in and around the world. Therefore it also occupies 68%
of market share in the industry of chocolate. The product mix of company Mars revolves around
the theme of maintaining consistency with different products that are manufactured under the
brand Mars. The categories that are manufactured by the organisation Mars include chocolate
candies biscuits beverages and health drinks. The organisation identifies the handle of its
customer base with regard to purchasing chocolate. Therefore, in this regard the management
identify the choices that are to be incorporated in the organisation such that they can provide
chocolate at an even more affordable rate. Different slogans were adopted in order to make
chocolate more classy and premium. As a part of product makes the strategies that are employed
by the organisation result in reducing the non profitable product or other mixing the formula with
other product categories. As a part of maintaining consistency the organisation focuses upon the
distribution outlets and target market such that they will get to know the aspect that are
prevailing in this industry (Ndofirepi and et.al, 2020).