Headquartered in New York the bank

Running head: CHASE BANK
CHASE BANK
Name of the Student:
Name of the University:
Author Note:

CHASE BANK1
Introduction:
Chase Bank, or commonly known as the JP Morgan Chase Bank was founded in 1799.
Headquartered in New York, the bank had been in the industry for 221 years now. The bank has
changed itself with the changing trends of the country and through the processes of mergers and
acquisitions. Also, the innovation of and aspects of involving factors of diversity strategically
within the organizational conducts had effectively benefitted the organization (Craig,
Shackelford, & Hiller, 2015). However, the organization had come across a number of
organizational controversies over the time, and had achieved the highest of popularity and a good
amount of wealth, and along with that had achieved a god position in the market with a strong
employee and a loyal customer base.
Therefore in the following essay, the five forces analysis of the organization or rather the
industry will be conducted.
Five Forces Analysis:
The Chase Bank is a major banking organization providing some of the best banking and
financial services. The organization is involved in four major service areas, retail banking,
commercial banking, asset management and in the corporate investment. However, there are
number of organizations which are providing the similar forms of businesses. Therefore, in the
following, the porter’s analysis is presented in order to provide a complete understanding of the
position and the business of the organization.

CHASE BANK2
Bargaining Power of Consumers:
The bargaining power of the consumers is one of the most effective and important factor
that influences the market environment of the organization. Considering the organization it is
observed that the retail banking sector of the organization includes comparatively a little
bargaining power of the customers. It is because the loss of any one account has very minimal
impact on the market of the organization. However, considering all the other business options, it
can be said that the bargaining power of the customers of the organization is quite higher. As, the
loss of any of the sizable accounts of the organization can impact upon the organization
effectively, especially the corporate investment has a higher bargaining power of the customers
(Curtis et al., 2014). Therefore, in order strategically address this area, the organization has
introduced a number of offers and has included certain innovative approaches to increase the
affinity of the customers.
Bargaining Power of Suppliers:
The two main suppliers of the company are the depositors who supply the primary capital
to the organization. The other supplier is the employee base of the organization who provides the
company with labor and help the company in managing the capital and the resources of the
capital, that is, the customers. Considering the depositors, it can be stated that the bargaining
power of the suppliers is quite high. It is because of the deposits that the organization is existing
in the market. Therefore, the loss of any important depositor can prove to be harmful for the
organization. However, the organization considers the bargaining power of its other supplier to
be high, as it focuses more on the management of the employees. According to the organization,
the organization can gain newer employees but each employee holds good relationship with the
customers and the loss of one customer can lead to the loss of a potential depositor.