This assignment focuses on exploring the field of digital marketing through research. It requires students to delve into various aspects of digital marketing, including online advertising, social media marketing, e-commerce, and consumer behavior. Students are expected to analyze research methodologies used in digital marketing studies, examine current trends and best practices, and potentially conduct a mini-research project based on a specific topic within the domain. The assignment utilizes academic resources like journal articles and books to guide students' understanding of digital marketing concepts.