Health And Society Environment Assignment

Marketing

MARKETING
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Step 1:
Step 2: Challenges with the original packaging
A. While visiting the supermarket, it has been found that the chopped fruits are packed in
plastic bags which are wrong in terms of health and society environment. As per the
facts, plastic bags are highly polluted that affects the environment. It is observed that
plastic bags are one of the main causes of marine pollution which affects the environment
as well as society because it directly enhances the global warming. Apart from the
environment, packing the fruits in plastic bags affects the health of human being as the
nutrients and protein have been reduces. Fruits are also get damage due to long term
storage in plastic bags as these are the perishable goods that cannot be store for long time
(The Conversation, 2019).
B. Being the marketing student, it is observed that the plastic bags those are used for fruits
packaging are also not attractive as nothing is mentioned on packet that attracts the
consumers towards the baskets. It is a fact that the presentation of product attracts the

MARKETING
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customers towards the products. It is required to mention all the details related to
products and its price amount so that the consumers gets all information through
packaging that’s why; it is required to redesign the product packaging.
Step 3: Target Customer
Target customers of the chopped packed fruits are as given below:
Segmentation Type
Segmentation Criteria
Target Customer
Segment
Geographic Region Packed Fruits is
available in all areas
of nation but the
main target is those
cities that have large
number of industries
and highly developed
areas (Schlegelmilch,
& Bodo , 2016).
The fruits are not
transfer from long
way.