Health Behavior Theory Goals and Objectives

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PU505 - Health Behavior Theory: Unit 4 Assignment – Creating Goals and Objectives
Jane R. Smith
Purdue University GlobalEdit the
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GOAL DEVELOPMENT 2
Health Behavior Theory Goals and Objectives
Health Behavior and Summary of Health Behavior Theory
Obesity is a chronic health issue that is characterized by increased weight and
exposes individuals to be affected with various chronic disorders. Recent studies are of the
opinion that about 160 million Americans are either obese or overweight. This chronic condition
not only affects adults but also has become a concern for the American children. About 305 of
the boys and 205 of the girls are found to be obese in the nation. About three quarters of the
American men are obese or overweight. The prevalence of obesity was about 39.8% and this
disorder had affected about 9.3 million people in the United States in 2015-2016. This disorder
has become a concern for the nation. This is because obesity related conditions are seen to
include heart disorders, type-2 diabetes, strokes as well as different forms of the cancer and these
had become some of the leading causes of preventable as well as premature death. Studies have
shown that the estimated annual medical cost of obesity in the United States was $147 billion in
the year 2008. The medial cost associated with the obesity was $1,429 higher than those people
with the normal weight were. Therefore, it is very important for the people of the nation to be
area of the complications that might rise because of the conditions of obesity. Therefore, health
promotion programs need to be developed which would help the people to develop health
literacy and modify their risky behaviors to lessen the prevalence of the disorders. This report
would focus of the health behaviors that contribute to such disorders and accordingly set goals
for the program.

GOAL DEVELOPMENT 3
Health behavior theories:
 Different theories of health behavior can be taken in consideration for analyzing the
health behaviors that make individuals develop obesity. One of them is the direct
modeling theory(Teixeira et al., 2015). This theory states that individuals observe others
in the social network engaging in particular behavior and tend to adopt them (Giles et al.,
2014). Often different food blogging sites and their advertisements along with the
unhealthy behaviors of many people on the social network become some of the
contributors making people adopt risky health habits.
 Another theory is the symbolic modeling theory. This theory states that individuals
become more likely to model different types of behaviors by others especially like any
celebrities that are portrayed by media (Peters et al., 2015). Often it is seen that young
individuals get encouraged to but sweetened beverages, fast foods and many others when
they see their favorite models perform the same behavior on media. This might also
influence their behavior (Hollands et al, 2016).
 Another health behavior model that can also be taken in consideration while developing a
health modification program for the people in the nation is the trans-theoretical model.
Often will-power as well as motivation becomes main component for the changes to the
better health behaviors (Lobstein et al., 2015). The different steps are
 Pre-contemplation – individuals are unaware of the ignorant of the problem
 Contemplation – individuals consider making changes to behaviors due to
development of awareness; health promotion program would help in its
development

GOAL DEVELOPMENT 4
 Preparation – individuals commit the change and organize steps to enact the
changes
 Action – the individuals change their behaviors for enacting the change
 Maintenance – individuals need to sustain the change over six months to prevent
the relapse
Therefore, this theoretical model would help in identifying the behaviors and accordingly
develop goals to change the thinking procedures and develop awareness to alter their behaviors.
Goals and Objectives
Reason: Health education would develop awareness of the issues and the risk factors along with
complications that may arise with obesity. Moreover, developing awareness and health literacy
levels would encourage the participants to modify the behaviors and ensure development of good
health habits.
Goal 1:
Goal Specif
ic
measura
ble
achie
vable
releva
nt
timef
rame
Devel
op
aware
ness
and
motiv
ate
Healt
h
prom
otion
progr
ams
will
Questio
nnaire
based
survey
should
be done
to
As
the
progr
ams
woul
d be
held
Healt
h
behav
iors
can
only
chang
It
woul
d be
comp
leted
withi
n