TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 TASK 1...........................................................................................................................................1 1 .1 Defining objectives of business.......................................................................................1 1.2 Factors that business.........................................................................................................2 1.3 Options of improvement in business by Ansoff's Growth Matrix...................................1 TASK 2...........................................................................................................................................2 2.1 Review of the Marriott hotel...........................................................................................2 2.2 Developing plans to improve in Marriott........................................................................2 TASK 3...........................................................................................................................................3 3.1 Current Skills of management and staff..........................................................................3 3.2 Developing the plan for development of skills for management and staff.......................4 CONCLUSION..............................................................................................................................5 REFERENCES................................................................................................................................1 .........................................................................................................3
INTRODUCTION Business health check up means which is not related to the medical but it relates to the business is improving or not. This shows the business is achieving the growth by attaining the company's objectives. This report will study objectives ofbusiness. It will further discuss factors that impact growth of business. In internal analysis firm will discuss the Swot analysis and in the external analysis Pestle. It will tell aboutimprovement inorganisation and it will affect business. It will discusseffectiveness of business. It will more study about the Ansoff's Growth Matrix. It will more study about the development for skills of management and staff. TASK 1 1 .1 Defining objectives of business Every firm has goals and objectives of it which shows the correct path or guidelines for business.Marriott hotel is the famous hotel of American multinational hospitality company where various facilities are provided by to customers . It is american based company which was founded in 1927. The revenue of company is $22.894 billionin 2017.It hasmore than 6500 properties in 127 countries.Numbers of employees are working in the organisation are 177000 till December . This was ranked 33 among the 100 best companies to work for . Objectives of company Survival -Marriott international market is earning that much, from which thehotelis surviving in the market. This basic aim of firm is survival (Turner and Aitken 2018.). Ifentity maintains its position in market then chances of becoming successful are more. Profit maximisation -though firm is selling its products in the market but to maximise profit, it is implementing different sales promotion techniques which will increase sales (Verzuh 2015.). Profit maximisation will improve position in eyes of the market as well as world. Profit satisfying -Marriott hotel is earning the profit that much which can help to sustain in market which contribute to face any circumstances that are prevailing in market. Sales growth -every business tries to maximise sale. Under this, a company will be in better position than earlier. For maximising sale of hotel , many promotional techniques are followed to achieve targets. The long term objectives of Marriott hotel is to make improvement in sales to earn more profit as well as company will reach higher growth. Objectives of the hotelare meeting by following 1
Smart criteria. These are specific which is pricing strategy of the entity is penetration which is contributing in sales. The goals set by firm are easily achievable. Attainable means company has set the goals which are not beyond its reach. Relevance by seeing the current position of the market. The entire tasks are achievable within time set by entity. 1.2 Factors that business Factors which will affect the business are internal as well as external (Idries and et.al. 2015). In internal there are swot analysis isdiscussed and in external pestle analysis of the business is explained. Internal factors are controllable and within the organisation but external factors are related to outside organisation, which are uncontrollable. For internal analysis Swot analysis are there: Strengths- Marriott international hotel's strength is the customer service which keeps the company strong in any situation. It has the support from the client which contributes in the growth of the business. It makes the company independent.it's strength is to provide quality services for the customers. Weakness- pricing strategy is followed by the Marriott hotel is high penetration in comparison to other hotels. It makes sale of company slow. There are some ranges of products or services which are not sold because of less innovation in them. Opportunities- In Marriott hotel the local engagement and media marketing of services can grab chances of the product to cover whole market (Heizer 2016).It is the hope that by their promotion in product can increase sale of product. 1.Threats- increase in competition can create difficulties in working style of firm. If the firm is not following any type of rules then it will affect the working of firm. Marriott hotel has many competitors and after that it will affect the working of it. 2
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
EXTERNAL ANALYSIS PESTLE Analysis -Marriottis following all the type of the rules of the American government rules of Americaare stricter from other countries.Economic things are at the time of recession the company is facing many challenges like income level of the client decrease so it will affect directly on the sale of company. Social factors are company is implementing all types of responsibilities which have to be followed in society. Firm is moving towards the technological growth of the company. All legal rules are followed by the company.Firm is not doing any activity which will adversely affect the environment. Porter five forcesare: threat to new entrant, threat of substitutes, bargaining power of customer, bargaining power of supplier. These affect the company as if substitutes of products are available then consumer will move to the other product. If increase in bargaining by customers and suppliers will decrease profit of entity. If there will be more competitors in market than it will affect the high level of competition on in market. 1.3 Options of improvement in business by Ansoff's Growth Matrix There are lots of improvement inproduct through which the company has chances of growth. Marriott hotel company's growth with the help of this matrix. Ansoff matrix is implemented by successful leaders who know that without following bit firm can't attain long- term objectives. Business can't achieve goals until it will follow same mindset. By implementing this in an organisation, the chances of increase in profit will maximise (Beach and Coule 2016). This matrix first step is to analyseoptions for improvement in the firm.For improvement purpose also the firm is trying to enter in new market this will help the entity to grow. Firm can entry to make different kinds of product which will improve in market area. In this, the entire organisation has chances to improve in customer size of firm . Product can be developed so that more customers will come to increase market.The pricing of the product will be as much as client of the product can buy easily. The risky decision is taken by the owner which can earn loss as well as profit. Selection of the best option is chosen by the company whose chances to work in better way in market becomes more.By using this matrix improvement chances are more in every aspect of the firm. this matrix is very useful in development of the product or services. By making regular improvement in the services will ensure the success of the business. 1
TASK 2 2.1 Review of the Marriott hotel Business effectiveness refers to the basic problems face by organisation. These are managing risk, increase in revenue and controlling cost. This guides the enterprise to improve its performance, process, design, service models and outsourcing. These decisions will cover the management of the work with the serving of the clients.Marriott is providing quality services and under this entity is working on the improving in products and services.It is the company which is giving services to satisfy customers(Li and et.al.2014). There is facility of food and accommodation. It also encourages the persons to work by following the quality.In marketing also there are various methods to sell the product. It can be sell through the online mode as well as offline mode.Customers can reach it by social media and many more. The sales of the companyareincreasedbyapplyingvariouspromotionalmethods.Likeoffersand advertisements, discounts. Finances of the company are arranged by the owners, assets, investors and many more. There are the many activities like equity, preference and many more. Workers are appointed by this company through interview basis. After selection of the organisation will provide the training to workers so that all conditions are handle by them. All the records are kept safe in software because any data can be used in the organisation.Image of the Marriott hotel is very popular in America . It is very famous in the eyes of market. 2.2 Developing plans to improve in Marriott Business planning is necessary in every organisation. It contributes in its growth. Many complexities of business are solved by this only. There are many benefits of this like pre planned work never creates chances of confusion. It helps in the facing all the situation which are prevailing in the market (Verzuh 2015).Marriott is also moved ahead from the pre planning of activities. There are many things that can be solved through planning. Future planning is necessary in organisation. Its foresightedness will help in taking all appropriate decisions. There are the plans which are supporting in taking the market and productive decision.This will make the firm to look after the decision and improvement in product. The promotional methods will be more used by the firm to increase the sales of the organisation. The financial system is which does the work of the money related or the transaction 2
between investors, lenders, borrowers.It can be followed in regional, local and national level. There are the systems which provide money to the organisation. There are various roles and responsibilities of the staff management. Some duties are explained below: Technical expert -role of the staff is to know well about computers. If any nominal calamity happens in organisation then he/she can solve them. Organisation must ensure that worker is doing the work according to the aim. It will also make work easier. The work will be faster than he can look after the other works. Teamwork -staff has the duty to work in the team with their superior. This will enhance the quality of the organisation.Employee can learn the more in teams rather than in alone. In the study shows that team study is better than any other is. Managing business -this duty of the worker to do work which is assigned to them. They will become perfect in process which will become expert in the particular process. Development -staff has the responsibilities to make the progress in the organisation. Employees are those persons who are working on the initial level and fully responsible for the growth of the organisation. Performance is monitored by an organisation of employees in which certain parameters are set by them to measure. All the relevant information is provided to administration department which can be more useful to them regarding taking decisions. Information is reached by the superior authority related to employees. In this hotel also the performance is measured by considering these parameters . it will help in making development plan of the hotel . If hotel is developing then it will be growth of the employees working under this hotel. TASK 3 3.1 Current Skills of management and staff There are different skills that are technical, operational and managerial skills. Technical skills refers to related knowledge that is needed to fulfil mathematical , engineering , scientific or computer related duties that helps in doing different tasks . These persons are capable to do all the work related to the computers, i.e. hardware and software.These persons will also help the organisation to grow on the continuous basis. Operational skills which will help the organisation 3
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
to do daily work. Managerial skills refers to the knowledge of all management principles and it also involves planning, organising, directing, controlling. The manager must possess qualities for taking appropriate decision,s risk bearing and many more (Turner and Aitken 2018). The current skill ofmanagement of Marriott hotel is making the good reputation of the firm in short span of time. Marriottis using themanagerial skills. It is more beneficial for an organisation.Under managerial skills, human and conceptual skills are followed by the company. Every human is different and posses diverse qualities.Human Resource differentiates one firm fromanother. These qualities help the organisation to work in the better way. These skills help the organisation to move forward from the current position. From knowing the technical skills the staff can work in easy way.Staff of the worker is working in the organised way, it will encourage in the work to in systematic way. There different concepts which are used in the organisation. The human skills are the most effective skill for the organisation. Different persons who came from diverse background and having the knowledge of various fields which are helpful in organisation. They implement different styles of working and numerous things are also learnt from them, they have the innovative ideas which can be implemented in the entity. The skills which are necessary in the organisation for development purpose .Proper decision making is the also significant part of the business. Risk is bearing the organisation which can earn profit and loss. The more risk is taken by the company by the company the more profit it will make.Managerial skills impacts good on the business.Through this, all the work of the organisation is organised and in proper manner (Idries and et.al. 2015,). There are the workers who are implementing the management principles in their work. There workmen become easier through applying these principles. The staffs of the organisation are fully trained and this will help the organisation to grow in better way. The staffs are following allrules and regulations to be implemented in an organisation. There are many things which have to be followed by the company like managerial skills which the person is having and all the work related to the organisation. 3.2 Developing the plan for development of skills for management and staff The plan which is developed for the organisation is look after the skills for the development of management and staff. There are number of steps used in the development of plan. There are different steps followed for the development of employee. 4
These are as follows: Consider the business goals -for setting the target for the employees, make a plan which is considering the goals of company as well as employee.First thing which is needed to know about the employee are the skills, knowledge and their abilities to fulfil the objectives of the company. In this set target of the employee and the potential of employee. Marriott hotel is making the goal by considering the targetand development which is necessary for the business. Talk to the employees -in this all employee abilities which are known by the employer and after that things are planned for employee looking at their potential. If they are facing the challenges then in that case talk to them after tries to solve their issues (Holweg and et.al. 2018.). if there is requirement of the training, in that case employer has to provide the training. Many workers know appropriate path from where it has started but don't know how to start. Decidewhatskillsemployeehasneeded-nowallinformationisknownabout employees and it’s time to look after what skills they require by them. Employer has to make sure about that employee has done the work on time. Action plan is created -make a plan which help employer to achieve the goals of the company. Give them work and work on the basis of the qualities them posses. Implementing the new skills in workplace -if the proper training is given to employees and giving time to make them perfect in that case in return the employee will also motivate and try to apply those skills in contributing towards the growth of workers. Give them the new opportunity and tell them to achieve it with innovative style. For management also their skills are needed to improve on the regular basis. It is the job of the training staff to do something which are necessary for them (Heizer, 2016.). Give them new task on regular not after that tell them to apply the new principles to solve that situation. These all the above plans are already implemented by staff and management . This hotel is trying to put all the steps which are important for the growth of staff as well as management. CONCLUSION From this report, it can be concluded that Marriott hotel whose objectives are discussed. It has also discussed about the factors which are making impact on the business. The potential 5
improvement which are needed by the company to grow. It has also discussed that effectiveness of the business for that plan is developed. For the development of skills for management and staff which are needed. 6
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
REFERENCES Books and Journals Heizer, J., 2016.Operations Management, 11/e. Pearson Education India. Holweg, M. and et.al., 2018.Process Theory: The Principles of Operations Management. Oxford University Press. Idries, A. and et.al., 2015, March. Challenges of developing UAV applications: a project management view. InIndustrial Engineering and Operations Management (IEOM), 2015 International Conference on(pp. 1-10). IEEE. Turner, N. and Aitken, J., 2018. A framework for understanding managerial responses to supply chain complexity.International Journal of Operations & Production Management. Verzuh, E., 2015.The fast forward MBA in project management. John Wiley & Sons. Li, S. and et.al., 2014, November. A scheduling approach for ship design project with fields constraint in tasks and human resources. InCognitive Infocommunications (CogInfoCom), 2014 5th IEEE Conference on(pp. 37-41). IEEE. Beach,Y.andCoule,T.,2016.Socio-politicaldynamicsinthepre-initiationphaseof organisationalchangeprojects:approachingprojectsasacontestedandnegotiated space.Procedia Computer Science.100. pp.298-304. Online operationandprojectmanagement.2018.[online].Availablethrough <https://www.snhu.edu/campus-majors/undergraduate/bs-operations-and-project-management> <https://www.beds.ac.uk/research-ref/bmri/centres/bisc/opm> <http://www.operationsmanager.com/operations-manager-roles-in-the-company/project- management-in-operations-management/> <https://pmstudycircle.com/2012/03/what-are-the-project-and-operation-difference-between- them/> 1