Comprehensive Health Care Strategies in Australian Aged Care Industry

Running head: COMPREHENSIVE HEALTH CARE STRATEGIES
COMPREHENSIVE HEALTH CARE STRATEGIES
Name of the Student:
Name of the University:
Author note:

1
COMPREHENSIVE HEALTH CARE STRATEGIES
Executive Summary:
The report aims to present the current healthcare scenario of the Australian aged care industry. It
focuses on how the industry has been growing as the population of the elderly has been rising in
Australia. The report has also focused on how the industry has got its segmentations as well. For
this purpose, a thorough research was conducted on the particular company of Bupa Aged Care
along with other companies. Research was made on the competition that exists within the newly
arrived companies and the old companies within the industry. The research also focuses on the
different strategies taken by different companies for survival. The report concludes that aged
care is an important part of the country of Australia, both socially and economically. It not only
helps the older population to live a life of peace and care but also helps in the growth of the
Australian economy as it provides profit business to the company holders of the industry.

2
COMPREHENSIVE HEALTH CARE STRATEGIES
Table of Contents
Introduction:....................................................................................................................................3
Discussion:.......................................................................................................................................3
Definition of Aged Care Industry:...............................................................................................3
Main Activities of the Aged Care Industry:................................................................................4
Current Landscape of the Industry:.............................................................................................4
Major Companies within the Industry and their Business Models:.............................................5
Industry Trends:...........................................................................................................................7
Demographic Change:.............................................................................................................7
Aged Care Funding:.................................................................................................................7
Ethical Issues in the Aged Care Industry:....................................................................................8
Conclusion:......................................................................................................................................9
References:....................................................................................................................................10

3
COMPREHENSIVE HEALTH CARE STRATEGIES
Introduction:
Caring for the aged population is one of the persisting issues of Australia as is the case
with many other countries. In order to deal with the issue Australian Government has made
several health care policies which are aimed at providing proper care to the aged citizens of the
country. This includes the provision of providing residential support, or social support and caring
through numerous other ways that might prove helpful to the aged members of the society. One
of the major sectors in which the old people need care is the medical sector (Baldwin and
Chenoweth 2015). The government of Australia has devised various policies that focus on the
health care plans for the old aged people. This helps them to get medical care at the expanses of
the government. While some of the implemented policies have proven to be successful, some has
failed to be effective and provide any help to the senior citizens. A number of policies had faced
problems while getting implemented which had prevented them getting to any practical use. This
report is going focus on the aged care system and sector in Australia. It is also going to analyze
the different segments of the industry, its ethical problems and other various issues.
Discussion:
Definition of Aged Care Industry:
By the term ‘aged care industry’ it is generally referred to the industry that bases itself on
taking care of the aged people of a country. Australia is no exception in having an industry that
has based itself on the services and facilities which are provided to the old citizens (Anderson,
Bernoth and Croxon 2017). Given the fact that the population of the ageing people is one of the
most common issues faced by any country the industry that bases itself on that is quite a