Health Care System: Strategies for Market & Governance Discussion

This assignment delves into the health care system, focusing on market segmentation and IT governance. It discusses segmenting the market based on demographic (age) and financial (income) factors, with a specific focus on the older population with lower incomes. The rationale is to address global issues like dementia and falls, where individuals may not seek help due to economic constraints. The assignment also explores marketing channels, using a clinical psychologist as an example of an offline channel. A potential conflict between channels, such as social media and direct emails, is identified, and solutions like performance management and training are suggested. Furthermore, the role of IT governance in aligning business strategy with IT services and infrastructure is discussed, emphasizing the board of directors' responsibility in achieving organizational goals.

Running head: HEALTH CARE SYSTEM
Health care system
Name of the Student
Name of the University
Author note

1
HEALTH CARE SYSTEM
Discussion post 1:
After inheriting $1 million for establishing a health care enterprise, I will divide it into
two segments such as demographic segments according to age group and financial segment
according to income. The age group of the health care segment will be the first group (19-25),
second group (25-40 years), third group (40-60 years) and the fourth group (above 60 years). The
financial segment will be divided into three groups according to the income of the population.
The first group will be less than 100000 years; the second group will be less than 50000 and less
than 5000.
The market segment I would choose to focus on is the fourth group of the demographic
segment where age population will be over 60 years and a third group of the financial segment
where the annual income of the individual will be less than 5000. The rationale behind choosing
this segment is that the older person suffering from global issues such as dementia, sudden falls.
Moreover, they refuse to seek help due to low economic status (Jung and Tran 2016). Therefore,
this segment will enhance the economic performance of the country and reduce the global burden
of disease.
Discussion post 2:
A marketing channel comprises one of or more marketing mediators who performed a
variety function. A clinical psychologist is one of the health care providers I am familiar with
where they work on the offline channel market. The clinical psychologist works in a clinical
setting for providing patient-centric care to the patient through. First, they reach audience
demographics who do not engage in online channels through public speaking and business cards
where they gain most of the profit (Ranade 2016).

2
HEALTH CARE SYSTEM
An example of a possible conflict that can happen is where various channels such as social
media, direct emails offer the same element in a market for various estimations (Ranade 2016).
Therefore, this can be managing through the performance management and through training,
certifications.
Discussion post 3:
It governance is the responsibility of the board directors and executive management that is an
integral part of enterprise governance. It is a structure provided by board of directors for
achieving goals of the organizations and improves academic performance. by Lunardi et al.
(2014), suggested that it governance is a collective tool whose role is to aid organization in
aligning business strategy and goal with IT services, infrastructure, and environment.
Organizations make its decisions by initiating programs, and then define opportunities, problems,
engaging the board securing the commitment to manage changes, defining a benefits
management system and setting the achievable expectation(Healey et al. 2014).

3
HEALTH CARE SYSTEM
References:
Healey, P., Cars, G., Madanipour, A. and De Magalhaes, C., 2017. Transforming governance,
institutionalist analysis and institutional capacity. In Urban governance, institutional capacity
and social milieux (pp. 20-42). Routledge.
Jung, J. and Tran, C., 2016. Market inefficiency, insurance mandate and welfare: US health care
reform 2010. Review of Economic Dynamics, 20, pp.132-159.
Lunardi, G.L., Becker, J.L., Maçada, A.C.G. and Dolci, P.C., 2014. The impact of adopting IT
governance on financial performance: An empirical analysis among Brazilian
firms. International Journal of Accounting Information Systems, 15(1), pp.66-81.
Ranade, W., 2016. Markets and health care: a comparative analysis. Routledge.