Health Communication Campaigns | Report

This is my group assignment but i need only mine part from you . Topic for this assignment is: Health communication campaigns in practice and our sub topic under this (focused on) Polio campaigns in India and Pakistan. so you need to complete only introduction for this assignment under this please complete introduction , background ,and definitions of health communication campaigns in practice and explain about it focused on polio campaign in India and Pakistan provide examples of different campaigns gives information regarding aims of health communication campaigns and aims of polio campaigns please provide in-text and end both references for this at-least 3 .in APA (7th edition). i also attached information regarding this please read the highlighted point under title written team presentation . word limit 300-400

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Health communication campaign is the process of disseminating knowledge concerning
health to the public through media and other communication channels. Media plays a crucial role
in these campaigns (Gautam, 2017). It is done by specialized individuals who are rich in
knowledge of a specific field. The aim is to feed the public with the right information concerning
health. It includes campaigns against particular endemics affecting some areas of the world,
including polio campaigns.
Polio campaigns have, for a long time, taken place in India and Pakistan. It includes
administration anti-polio vaccine. A plan to do a total polio vaccination officially started in 1994.
Polio remains an endemic despite more than a hundred rounds of campaign and immunizations.
Pakistan reported the most significant rise in the number of polio cases worldwide. In India, the
anti-polio campaign was done in 2003. It was conducted through a door to door campaigns and
in booths to reach the members of the public. The 2020 anti-polio campaign had a target to reach
over 39.6 million children under the age of five.
The National AIDS Control Program is an example of programs which have been
conducting health campaigns in India. It targets the vulnerable groups such as; the sex workers,
immigrants and men who use drugs. It gives information to the public about HIV/AIDS. The
campaign includes information on; mode of transmission, signs and symptoms and prevention of
the disease. It also, in collaboration with the national government, gives free antiretroviral drugs
to those infected with the virus. According to Rajan (2020), this program also created self-help
groups to give a platform for them to discuss their needs and be involved in future decisions.
Health campaigns have aims to achieve. The primary aims include; informing and
motivating for behaviour change, providing non-profit benefits to the society, a combination of

media and other events to provide information and conducting organized communication events.
The main result is change of behavior and putting into practice the knowledge learnt. Proper
communication channel is a crucial factor to be considered during these campaigns (Nkanunye &
Obiechina, 2017). It is done through media or interpersonal interaction.
Polio campaigns have aims to achieve during its course. They include; provide education
to the public about polio, to give anti-polio vaccination and to do a follow-up of the result of the
immunization. This is achieved through an interdisciplinary collaboration including; the media
houses, healthcare providers, government stakeholders and the community health volunteers.

References
Gautam, S. K. (2017). Mass Media and Pulse Polio Awareness Campaign. Int. J. Reviews and
Research in Social Sci, 5(1), 15-21.
Nkanunye, C. C., & Obiechina, G. O. (2017). Health communication strategies as gateway to
effective health promotion and well-being. Journal of Medical Research and Health
Education, 1(3), 13.
Rajan, S., Kumar, P., Sangal, B., Kumar, A., Ramanathan, S., & Ammassari, S. (2020).
HIV/AIDS-Related risk behaviors, HIV prevalence, and determinants for HIV prevalence
among hijra/transgender people in India: Findings from the 2014–2015 integrated
biological and behavioural surveillance. Indian Journal of Public Health, 64(5), 53.