Health Communication Strategy Report

Running head: HEALTH COMMUNICATION PROGRAM
HEALTH COMMUNICATION STRATEGY REPORT
Name of the student
Name of the university
Author note

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HEALTH COMMUNICATION PROGRAM
Background
The world Health Organisation has mentioned mental health as a state of wellbeing
that helps every individual to understand their abilities to cope with critical health conditions
and increased their contribution to the society (World Health Organisation 2019). Mental
health has termed as the crucial aspect of cumulative wellbeing, it is still noted that mental
health related aspects are ignored. As per the World Health Organisation (2019) mental
health concerns has affected more than 270 million around the world and within these anxiety
disorder has increased its prevalence from 2.5% to 7%, hence indicating towards an alarming
condition. In Australian perspective, more than 45% of population is suffering from mild,
moderate or high anxiety condition and more than 2million population has mentioned of
suffering from anxiety disorder in Australia (Beyondblue.org.au 2019).
As mentioned by Hou (2014), lack of knowledge and health literacy about mental
health conditions are one of the primary concerns due to which the prevalence of anxiety has
increased among the population of Australia. In such circumstances, application of
communication strategy should be conducted so that awareness and interventions for this
disorder could be spread among the population of Australia.
Strategic goal and overview of the communication strategy implemented
The primary aim and objectives of this communication strategy would be:
 Creating opportunities within the community so that a large section of society
starts discussing these among themselves and with commencement of
communication the society would be able to understand the importance of
mental health interventions for their cumulative health.

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HEALTH COMMUNICATION PROGRAM
 Further, with respect to the previous goal, increased communication and
discussion about the important of mental therapies and interventions, increased
and enhanced health literacy would be achieved.
Priority areas
1. Recognition: This key area of priority would be achieved through the spreading
the information about identification, diagnosis and scope of treatment in the
society so that people that are suffering from the symptoms of anxiety disorder
would be able to overcome their healthcare condition.
2. Prevention/treatment: this key area of priority discusses about the
implementation of effective interventions so that people could overcome their
anxiety related complications and the number of [people affected with anxiety
disorder could be reduced.
priorityareas1.identification2.treatment(Pictorial representation of strategic goal of health communication strategy developed for anxiety
disorder prevention and treatment (developed by author)