Launching a Health and Fitness App by Astra PLC

Astra PLC has launched a new health and fitness app that tracks steps, checks calories burnt, heart rate, and blood pressure. The app provides a virtual trainer for fitness advice. The project aims to diversify the portfolio, enhance sales, and brand image. The target customers are youngsters and professionals. The likelihood of success is high due to the innovative idea.

Project

Table of Content
 Project information
 What the app does?
 Why built it?
 Potential customers
 The likelihood of success

Project information
 Name of the Organisation: Astra PLC
 Project Title: Health and Fitness app
 Project Summary: launching a new health and fitness
app
 Project Time frame: 3 months

What the app does?
 In this regard, Astra Plc has launched the application that does the following:
 Tracks the steps of a person, checks the calories burnt and motivate them to be
healthy.
 Check the heart beat rate, blood pressure so that one can remain healthy.
 Provides a virtual trainer that provides assistance and fitness advices.

Why built it?
 In relation with Astra Plc, the reasons of building the health and fitness application
are being mentioned below:
 Diversify portfolio
 Enhance sales
 Brand image
 Technological capability
 Reduced risk

Potential customers
 It is important for the company to know about the
target customers. It is group of potential customers
that the company will serve in order to achieve
success.
 In relation to Astra Plc, the target customers will
be youngsters and professionals.

The likelihood of success
 It is important to check the progress of the project that is being undertaken. It is seen
that the idea of launching the application is innovative.
 This enhances the chances of getting successful in the project. It is necessary to use
all the resources in effective manner so that the business organisation is able to carry
on the project properly.
 By checking performance of the project on regular basis, Astra Plc will be able to
know about its likelihood of success.

References
 Davenport, T. H. and Ronanki, R., 2018. Artificial intelligence for the real
world. Harvard business review, 96(1), pp.108-116.
 Sulistyarini, S., Utami, T. and Hasmika, H., 2019. Project citizen model as
character education strengthening. Journal of Education, Teaching and
Learning, 4(1), pp.233-237.

Thank You