Developing a Health and Fitness App for Astra Plc

Astra Plc is launching a new health and fitness app that will remind users of their goals, suggest workouts, and share fitness ideas on social media. Potential customers include athletes, youngsters, retired customers, and social media influencers. Mitigation strategies for potential risks include identifying major risks and taking steps to address them. Success will depend on team spirit, skill and experience gain, and continuity of excitement and joy.

HEALTH APP

Table of content..
 Background information
 Working of the app
 Reason of building up of the app
 Potential customers
 Risk and mitigation strategies
 Likelihood of success
 Conclusion

Background information
 Organization name:
 Astra Plc
 Title of project:
 Health and fitness app
 Summary of project:
 Launching of new fitness and health app
 Project timeframe: 3 Months
 Project Contact: Astra PLC Project Development Manager
([e-mail])

Working of the app
 The app will work for the fitness lovers as well
as for other who are cautious towards health.
 The app will remind for the goals and also
insist the user to attain it.
 There will be virtual trainer who will plan
workout and coach them too.
 The app will suggest workout and training idea
(Dawson and et.al., 2020).
 It will share fitness idea on social media so
that other people would also become cautious
towards health.

Reason of building up of app
 It will entitle tremendous raise and boosting of brand image with respect to raising of
brand awareness.
 It will assist the company for the raising of sales and profit by adding more customers and
users.
 It will help the company to tap more market with various new products.

Potential customers
 The potential customers would include:
 Youngsters
 Athletes
 Retired customers
 Social media influencers

Risk and mitigation strategies
 The potential risk may include the resistance and non-acceptance from the customers.
 It may also include the establishment risk in relation with the existence of competition.
 The high cost and raised expenses are also the potential risk that may affect the app.
Mitigation strategies:
 In order to mitigate the risk, the following steps and methods would be adopted. It is as
follows:
 Identification of the potential risk under which the major risk in relation with the app
would be identified (Wijaya, 2021). For example: raised cost, non-acceptance from
customers, high competition.

Likelihood of success
 The success would be accompanied with team spirit, joy and co-operation
 Continuity of spirit excitement and joy
 Skill and experience gain would be continued

CONCLUSION
 From above it would be concluded that the app would be build for fitness lovers that would
work for the maintenance and raising of health among them.
 The app will make contribution towards health.

REFERENCES
 Dawson, and et.al., 2020. What makes a good health ‘app’? Identifying the strengths and
limitations of existing mobile application evaluation tools. Nursing inquiry. 27(2).
p.e12333.
 Wijaya, O.Y.A., 2021. Risk Management Mitigation in the New Normal Era. Budapest
International Research and Critics Institute-Journal (BIRCI-Journal) Vol. 4(1). pp.1088-
1097.