Project Plan for Launching a Health and Fitness App by Astra PLC
Verified
Added on  2023/06/10
|8
|1360
|186
AI Summary
This report provides a project plan, scope, risk, and success measuring for launching a health and fitness app by Astra PLC. The report includes a detailed project plan, app design and launch cost, social media integration, in-app purchase, app customization, testing of the app, launch of the app, project risk, and project success.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Project
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 Project plan..................................................................................................................................3 Project scope...............................................................................................................................5 Project Risk.................................................................................................................................5 Project Success............................................................................................................................7 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION Project management is relatedwithsystematic procedure which is related with the leading the work of team to achieve all the organizational objectives. The present report is based on on Astra PLC which is mall-sized companythat is having greater specialization in vitamin and mineral-based food supplements so launching new app. Current report will aim at providing the significant information that pp will help providing features such as setting fitness targets, reminding of goals, etc. The currents study will pay attention on giving information about project plan, scope, risk and success measuring. MAIN BODY Project plan Task ModeTask NameDurationStartFinishPredecessors Auto ScheduledProject initiation8 daysFri 5/6/22Tue 5/17/22 Auto Scheduled Identification and development of team2 daysFri 5/6/22Mon 5/9/22 Auto Scheduled identifying stakeholder for launching app6 daysTue 5/10/22Tue 5/17/222 Auto ScheduledProject planning8 daysWed 5/18/22Fri 5/27/22 Auto Scheduled Designing of layout of app3 daysWed 5/18/22Fri 5/20/223 Auto ScheduledCommunication plan2 daysMon 5/23/22Tue 5/24/225 Auto ScheduledRisk management plan3 daysWed 5/25/22Fri 5/27/226 Auto ScheduledProject execution10 daysWed 5/25/22Tue 6/7/22 Auto ScheduledAssigning resources6 daysWed 5/25/22Wed 6/1/225,6 Auto Scheduled Installing of tracking system4 daysThu 6/2/22Tue 6/7/227,9 Auto ScheduledProject monitoring3 daysWed 6/8/22Fri 6/10/22 Auto Scheduled installing of quality deliverables3 daysWed 6/8/22Fri 6/10/2210 Auto ScheduledProject closure1 dayMon 6/13/22Mon 6/13/22 AutoFinal installation of app1 dayMon 6/13/22Mon 6/13/2212
Scheduled
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Project scope App design and launch cost In the present case the app design is the most essential aspect as in case the design will not be good then it will not be attracting the consumers. Hence, for this the design will involve mixture of user experience and user interface. Also the approximate cost for the app will be £500. Social media integration For the effective launch of the app the social media integration is very important. In order to launch the health and fitness app by Astra plc the use of social media is very important as currently most of the people are active on social media (Al-Rubaiei, Nifa and Musa, 2018). Hence, the launch of this app in integration with social media will provide high profits to company. In- app purchase The in- app purchase are the different types of the benefits which are provided with the use of the app. In the present case of health and fitness app many extra benefits will be provided like help from experts, many tutorials for the different exercises will be provided in accordance to the requirement of the person. App customisation Astra plc will also provide the facility of customisation of app as well. in this the customer or the user set the wallpaper according to them. Also in addition to this they can start many different options as well like measuring heartbeat, BP and other health related aspect. Testing of app For the testing of the app, the app will be provided to a sample of 15 people and they will be using the app (Abdilahi, Fashina and Fakunle, 2020). After the use, their experience will be taken and according to this suggestion changes will be made within the app. Launch of app After making the changes final launch of the app will take place by Astra plc and there they will be providing the app to every user. The people can use the app and try to manage and maintain their health in proper and effective manner. Project Risk RiskImpactLikelihoodMitigating action
Higher costThis can impact in largely run as cost can be inclined and affect the efficiency of operational practice. MediumProperimplementationofcost leadingstrategytohave significantallocationand controlling of resources to avoid such negative impact. Delayinapp design Thiscanaffectthe customer target as inability tocoordinatewith prevailing competition via meetingcustomer requirements. MediumThis can be overcome by paying attentiononhavingeffective planningprocessbygaining greater technical competitiveness (Ullah and et.al., 2021.). Designand compatibility issues Decrease the brand image andimpactfinancial position as well HighPropercustomersurveytaking can provide assistance in gaining reliableinformationtohave relevantfunctioninginturn accomplishingobjectiveof eliminatingcompatibilityissue can become possible.. Technicalspeed issue Create frustration among targetedaudiencedueto waste of time and inability to attaingaol which can adverselyaffecttarget audience MediumProper executionof settingsin app via technical team to avoid irrelevant speed related issues Competition from other apps Losing of profitability due todivertingofcustomer attention from this app can affect sustainability HighEffectivemarketingand promotion to increase attention of customer to get profitability.
Hackingand misuse Data privacy of customer can lead to legal issues w whichcannegatively impact MediumDataencrypted system to avoid data privacy issue. Project Success There are different form of the methods which can be taken into the consideration for measuring the performance of particular app. Conversion, bounce, retention, churn daily active users, monthly active users, return on investment, cost per acquisition and average revenue per users are the methods which can be used for evaluating the performance of the company (KPIs: How to Measure the Success of An App,2022).In the current era, it is important for having significant management of project so that reliable working can be executed. With help of the provided information regarding the articulated techniques that can help in ascertaining that users are happily using the particular implementedplanor not. KPIS as mentioned pay crucial role in assessing the actual performance so that comparing with standards for identifyingdeviationcan become possible.If the derived results are as per the expectations then theparticular app is performing good and helping to attain the organizational gaol of success. Causes of the lacking areas by identifying deviation through having benchmark execution in turn greater ability to meet the organizational objective of higher effectiveness. With help ofthese mentioned rates, the company can get the idea that its app is gaining success or not. CONCLUSION In the end it is concluded that the launching the app is very tough task and includes several steps. With the above analysis it is inferred that app provides the facility of customisation and also different in- app purchase option as well like video tutorial and others. In the end it was analysed that several risk are faced like .
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
REFERENCES Books and Journals Abdilahi, S.M., Fashina, A.A. and Fakunle, F.F., 2020. An overview of the applications of projectscopemanagementinSomalilandtelecommunicationindustry:Approaches, impacts, constraints and practices.PM World Journal, IX, pp.1-17. Al-Rubaiei, Q.H.S., Nifa, F.A.A. and Musa, S., 2018, September. Project scope management throughmultipleperspectives:Acriticalreviewofconcepts.InAIPConference Proceedings(Vol. 2016, No. 1, p. 020025). AIP Publishing LLC. Ullah, F. and et.al.,2021. Risk management in sustainable smart cities governance: A TOE framework.Technological Forecasting and Social Change. 167. p.120743. Online KPIs:HowtoMeasuretheSuccessofAnApp.2022.[Online].Availablethrough: <https://gearedapp.co.uk/kpis-how-to-measure-the-success-of-an-app/>