Project on New Health and Fitness App Launching by Astra Plc

PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
Project Plc....................................................................................................................................3
Project Scope...............................................................................................................................5
Project Risk..................................................................................................................................6
Project Success............................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1
Appendix..........................................................................................................................................2

INTRODUCTION
Project Management (PM) is a process of using the specific skills and knowledge as well as
leading the work of a team in order to achieve the project goals within the predetermined
timeframe (Sandhu and et.al., 2019). The present report is based on Astra Plc a small-sized
company that wants to launch a new health and fitness app within next three months in order to
diversify its portfolio. Further, the report will discuss the project plan for new app using Gantt
chart, project scope and project risk. Lastly, the report will also define the indicator to measure
app success.
Project Plc
The planning of Astra Plc new health and fitness app is as follows:
Project Initiation:
Developing project goals and scope
Identification of target audience
Conducting market research
Forecasting potential subscriber for the
apps Competitive analysis
Project Planning:
Developing budgets
Preparing blueprints
Name selection for App
Hiring technical experts
Risk identification
Development of final App
Project Execution:
Testing user experience
Undertaking pilot testing
Security and performance testing
Launching final App

Project monitoring and controlling:
Marketing on social media
Monitoring of risk
Identification of KPI
Monitoring rating, active users and growth in Apps download
Analysis of performance measuring metrics
Project closure:
Conducting launching ceremony
Award distribution
Taking feedback
Celebrating success
Gantt Chart: