Project Management Report for Launching a Health and Fitness App

Project Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Background of the Project......................................................................................................1
The Project Plan (discuss a plan for app using a GANTT chat)............................................2
Project Scope (discuss the app design and launch cost, social media integration; in-app
purchase; app customisation; testing of the app; launch of the app) (300 words).................3
Project Risk (what potential risks could impact the launch of the app, e.g., cost overruns,
delays in app design, design and compatibility issues; competition from other apps) (300
words).....................................................................................................................................4
Project Success (how will you measure the app’s success?) (250 words).............................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7
APPENDICES.................................................................................................................................8

INTRODUCTION
Project management can be explained as the collection of various resources and plans for
undertaking a project and completing the project in given deadlines. The main purpose of this
report is to develop a better understanding of the concept of project management by launching a
new health and fitness application for Astra PLC. Astra PLC was founded in 1999 and is
headquartered at Cambridge, UK. The organisation is very famous due to its exceptional health
treatments and facilities. The organisation is looking towards diversifying its portfolio by
launching a new health and fitness application within a quarter.
MAIN BODY
Background of the Project
This project is basically associated with the development of a project that focuses on
creation of a health and fitness application for diversifying and improving the communication of
the Astra PLC with their customers. This will also be helpful to enhance the engagement of
customers with the organisation and avail its facilities at finger tips, improve data collection, help
in treatment activities, track on patient's health etc. This trendy application could be helpful in
maintaining the positive health of the people through regular health tracking and real time
detection of their health (Hair and Sarstedt, 2021). The name of the application will be "Fit Hit”
and it will provide a wide range of services to the customers by scheduling regular check-ups,
doctor consultancy, dietary plans, track on physical activity, real time patient data collection etc.
The main purpose for developing this personalised health and fitness application is to
diversify the portfolio of operations within Astra PLC so that maximum numbers of people
facilitate its services. Along with this, the health and fitness application will also enhance the
accessibility of people to the hospitals in the times of emergency so that casualties can be
avoided by consulting with them on a regular basis (Aanbari and Kwak, 2018). The use of digital
technology is very common and people have developed their own views regarding the use of
digital technology. The growing Trend of digitalisation will support the usage of this application
by people so that operations of the organisation can be improved.
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The Project Plan (discuss a plan for app using a GANTT chat)
Project plan in project management can be explained as the most important stage which
includes various resources, methods, purposes, actions and procedures that are required for
undertaking and executing a project effectively and efficiently.
For developing this health and fitness application, the requirements for highly skilled and
qualified professionals such as project manager, UI and UX designer, IOS and Android
developers etc. are required. Moreover, it is important that the application is built in a suitable
manner that could enhance the customer engagement and feasibility for using the product
through various devices such as IOS and Android, maintaining simplicity of application by UI
and UX designing and enhancing the handling of data by backend development. In order to plan
the project the giant chart could be utilised that shows the planned activities that comprises
various events and tasks for completing the project successfully.
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