Health Promotion Campaign

Running head: HEALTH PROMOTION CAMPAIGN
HEALTH PROMOTION CAMPAIGN
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Introduction:
With the fast pacing and sedentary life, the importance of health literacy is intensifying
for reducing global burden of disease (Tomiyama et al., 2015). In order to provide health
literacy, health promotional campaigns are the best suitable approach for increasing public
awareness, information seeking health behavior and amend lifestyle factor (Ayton et al., 2012).
Hence, health promotional campaign is a multi-level approach which aimed to provide health
literacy, resources for increasing healthy behavior and quality lifestyle. This paper will illustrate
one such health campaign which aimed to provide health literacy and accurate intervention for
improving health behavior of the population of Australia in the following paragraphs.
Discussion:
Example of health promotion campaign- :
The Eat Well Be Active Strategy for South Australia 2011–2016 is a 5-year long health
campaign initiated by the government of Australia to promote healthy eating and physical
activity for all South Australians (Sahealth.sa.gov.au., 2019). It is a new strategy for government,
non-government, peak bodies, business, academic and others for increasing healthy eating and
managing overweight and obesity in order to overcome a high morbidity rate. The campaign
progressed under the leadership of the ministry of health and the Council of Australian
Government. The health promotion campaign was designed in order to reduce the high
prevalence of obesity and associated chronic diseases in South Australia. The aim of the health
promotion was to enhance the wellbeing of all South Australian through increasing the healthy
eating, physical activity and maintaining a healthy weight of the community with evidence-based
practice (Sahealth.sa.gov.au., 2019). The program also aimed to provide additional support to

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the disadvantageous as well as a vulnerable population. The target of the health campaign was
parents and babies and young children who are a different stage of life with a high-risk group
(Sahealth.sa.gov.au., 2019). The campaign focused on five action areas by using national health
and medical council Australian dietary guideline as well as healthy weight guidelines
(Sahealth.sa.gov.au., 2019). After the implementation of this campaign, the significant increase
of opportunities for healthy eating, life span and significant reduction of body mass index
observed in the population of South Australia.
A brief overview of the campaign:
The recent data of South Australia suggested that nearly 60% of adults and 24% of
infants are obese where men are more likely to be overweight (64.9) compared to the women
( 53.9%) (Lobstein et al., 2015). As discussed by Bartels et al. (2015), consequently significant
number of the south Australians experiencing chronic diseases such as diabetes, cardiovascular
disease, stroke, and hypertension. Hence, in order to reduce the high prevalence of obesity in
South Australia and support healthy living, this campaign had undertaken environmental,
physical, psychological factors for creating social and behavioral change (Baranowski et al.,
2003). The first action area is mobilizing the community for healthy eating and physical activity
through motivating and supporting behavior changes with the assistance of a systematic
approach (Sahealth.sa.gov.au., 2019). The second action area is amending the lifestyle and
environment in order to promote a healthy diet and breastfeeding with the assistance of local
government and communities. The third action is the area is to implement relevant policies that
facilitate the building of social and natural environment for healthy eating. The fourth action area
is to provide a range of information, services, and program to parents, adolescents, adults, high
need groups, Aboriginal South Australians. The action area is to build a strong partnership,