The Health Promotion Campaign

Health Promotion Campaign

Contents
Introduction................................................................................................................ 3
Description................................................................................................................. 3
Drug and treatment option......................................................................................... 4
Effectiveness of the Campaigning..............................................................................4
Conclusion.................................................................................................................. 5

Introduction
Drugs which are supposed to be used for medicinal purposes are increasingly being used for
intoxication. The whole world is facing problems like drug trafficking, distribution etc. This
article is concerned with antidrug campaigns which aim for the well-being of the society and free
health programs which help to control the drug related issues.This study will describe the
essential features, treatment option and target audience of Drug Aware program. The
effectiveness of this campaigning will also be discussed in this study.
Description
It is important to develop drug-awareness program to ensure healthy wellbeing of drug-affected
population. The name of the drug awareness program is ‘’Drug aware’’.This program was
launched in Australia.The people involved in this campaign took up the responsibility of
attending to drug affected individuals. Their target group consists of aboriginal youth aged from
12-25 years. The anti-drug group runs campaigns which include ‘strong spirit strong Mind
Metro’; ‘Meth can take control’, ‘The Medix’ and ‘Real Facts’ ("Meth Can Take Control",
2019).
The group also runs TV advertisements in an attempt to reach out to maximum people of the
society and spread awareness about the use of drugs and other intoxicating products. Youth and
Parent programs are being run with the help the government agencies. Schools and collegesare
easily influenced by the drug traffickers because of the immaturity of the students. Youth
population is the soft target of drug dealers.The “Drug Aware” group also runs help line numbers
which are available round the clock for anyone in need of assistance. If anyone feels ashamed to
talk about the issue, he/she can call the helpline numbers, share their feelings and ask for help.
The group also maintains databases to track the record and improvement of the patient in the
future. It provides full support and guidance while maintaining privacy ("Meth Can Take
Control", 2019).