Health Promotion Campaign for Hypertension: Poster Artefact

Practical Project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
AIMS AND OBJECTIVES....................................................................................................3
TARGET AUDIENCE...........................................................................................................3
HEALTH PROMOTION THEORY......................................................................................3
STRENGTH AND WEAKNESS OF ARTEFACT...............................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
As per the definition given by WHO, Health promotion can be defines as the process that
enables the people to practice control over the maintenance of their own health. This process
involves designing of social and environmental interventions that can help the people to protect
their health and quality of life. Health promotion help the people to identify the main cause of
the disease and provide them with ways to prevent those causes rather than providing them with
treatments and cures for the disease (Nutbeam, and Muscat, 2021) .
MAIN BODY
The increasing trend of choices related to poor lifestyle choices which contribute to
increasing number of cases of hypertension in UK suggests the need of campaigns for health
promotion regarding the factor that contribute to this serious disorder. Their is a need for poster
artefacts for making people aware of ill and fatal effects of hypertension to help them avoid it
beforehand only. Posters being displayed at various health care settings and community sites will
be effective in gaining attention of huge number of people and spreading awareness (Akhmimi,
Lip, and Shantsila, 2020).
Aims and Objectives
This well being campaign aims at spreading awareness among the people of UK on a
large scale about the factors related to lifestyle that contribute to acquiring of the public health
issue of hypertension. This will allow the people to identify the root cause of hypertension and to
eliminate those from their lifestyle.
Target audience
This health promotion campaign targets the people of United Kingdom with age in the
range of 30-79 as they are more prone to be suffering from hypertension. Even through this
campaign the people below the of 30 can also be made aware about the facts, causes, effects,
complications and management of hypertension.
Health promotion theory
The health promotion theory behind the designing of the poster artefact is the Tannahill
theory. Andrew Tannahill in 1980's formulated this model by including three overlapping
spheres. Each of these three spheres represented health education, prevention and health