Health Promotion Campaign for Obesity

Health Promotion campaign (Obesity)
1

Contents
Introduction.................................................................................................................................................3
1. Identification of the problem, description and solution............................................................................3
2. Designing, planning, and delivering the health promotion campaign......................................................6
3. Evaluation of the health promotion campaign and discussion of outcomes.............................................8
Conclusion...................................................................................................................................................9
List of References......................................................................................................................................10
2

Introduction
Health promotion is undoubtedly a significant tool to combat a number of health related
issues. Health promotion allows an individual to understand the different aspects of health, thus,
enabling them to have better control over their health. Through provision of knowledge
regarding one’s health and wellness, health promotion allows that individual to control the habits
which can have negative impact on their health. Spreading awareness about significant diseases
and making people aware about their symptoms and prevention is the ultimate way to increase
one’s control over their health. Health promotion aims to promote healthy habits and curb the
unhealthy habits which keep people from attaining overall wellness (Naidoo and Wills, 2016).
Health promotion is a procedure consisting of a wide range of environmental and social
interventions which are designed to uplift the quality of health of people. It addresses the root
causes of poor health and provides with preventive measures to eliminate the same. In this
assessment, a well-structured health promotion plan is provided for obese people along with
other crucial factors associated with the issue. The key factors causing obesity, preventive
measures and further evaluation of the campaign are highlighted thoroughly.
1. Identification of the problem, description and solution
Obesity is a major health issue which is being faced by large number of people across the
globe. Being obese refers to being overweight. Obesity is a health condition where a person has
gain a lot of weight which implies that the person is having excessive body fat which can affect
their health in a negative way (Sturm and Hattori, 2015). Obesity should be treated at once upon
identification of the same. Obese people suffer from a number of physical and mental illnesses
which is why obesity must be handled with thorough care. Identification and prevention of
obesity at an early stage can reduce the number of obese people around the globe. If obesity
reaches extreme level it can increase the health risks associated with it. Apart from causing
multiple health issues, obesity can become life threatening as well. This, it is mandatory to
identify obesity among people and for further initiation of treatment. For this purpose, it is
essential to test overweight people and potential group of people having higher risk of becoming
obese to ensure if they are obese or not. A number of procedures are there to check the same. It is
known that the body weight of a person is proportionate to their height. If a person is having
appropriate body weight in accordance to their height then the person is in a good health and
3

there is no sign of obesity. But if their height does not compliment their body weight, rather they
seem overweight then there is high probability that the person is obese (Flegal et al. 2016).
Healthcare practitioners, to be specific, the nutritionists are able to identify probabilities of
obesity through this procedure. To identify obesity a number of physical examinations are there
and this procedure is one of the widely adopted procedures by medical practitioners.
The procedure requires measuring body weight and height of the individual, followed by
comparison of the results. If body weight matches with height then it is considered as a positive
outcome and the person is declared healthy (Mazidi and Speakman, 2017). But if the body
weight seems more while compared to the height then it is possible that is person is suffering
from obesity. Such a result calls for further evaluation of the health condition of the individual to
know the level of obesity. In this context, a number of medical tests are performed on the
individual for the healthcare professional to gain deeper understanding regarding the health
status of the person. Obesity is related to multiple factors such as heart rate, BMI (Body Mass
Index), blood pressure, body temperature etc (Tomiyama et al. 2015). Medical tests are
performed to look for all these vital signs of obesity. For example, if one’s Body Mass Index is
above 30, then the person is considered as an obese person. A person having BMI less than 18.5
is underweight, from 18.5 to 25 is normal, from 25 to 30 is overweight, and more than 30 is
obese (Locke et al. 2015). Moreover, lungs, heart and abdomen are examined thoroughly by the
healthcare professional. Obesity accelerates the risk of cardiovascular diseases (Saydah et al.
2015). Any sign of abnormality in the functions of these organs indicate towards presence of
obesity. Obesity might seem a normal weight gain problem but it has a number of underlying
health problems associated with it. An obese person is likely to go through physical as well as
psychological problems. The psychological problems consist of stress and depression. An obese
person is concerned about their future and spends a lot of time thinking about the same, which
causes stress. As for the depressions, social discrimination and rejection are root causes of it. An
obese person is likely to be mocked by others which lowers their self-esteem and affects their
confidence level. At times, obese people are found to have suicidal tendencies. Thereby, the
obesity must be detected at an early stage and treated accordingly.
Obesity is not an issue of a particular country; rather it has become a global issue. A large
number of adults as well as children are being diagnosed with obesity every single day. It is
4