Health Promotion Campaign on Smoking Cessation During Pregnancy
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This document discusses the design and execution of a health promotion campaign on smoking cessation during pregnancy. It includes strategies, theories, and relevant statistics on smoking during pregnancy.
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Running head: Health promotion campaign on the smoking cessation during pregnancy Health promotion campaign on the smoking cessation during pregnancy Name of the student Name of the university Author’s note
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1Health promotion campaign on the smoking cessation during pregnancy Response to Que 1: I.Designing and execution of health promotion campaign on smoking cessation among the pregnant women. As a newly employed Health Promotion Officer, a campaign like ‘Healthy Start’ can be designed and execute to reduce the smoking problem among the pregnant women. This campaign can help the pregnant women buy basic things required for children or babies like foods; fruits, milk, vegetables and infant formula.This scheme can also help gain benefits like Pregnancy vitamins Breastfeeding vitamins Vitamins for children who are below the age of 5 years old. Vitamins supplements. This campaign is only the women who are either 10 months pregnant or havea single child whose age is below 4 years old. II.Theories and some basic approaches aimed at the reducing the smoking problems among the pregnant women. During pregnancy, there are many risks, which are associated with smoking and have an adverse health effect causing wide range of pregnancy outcome, such as placental abruption, miscarriage, preterm birth and low birth weight. Compounds like nicotine and other harmful elements, which are present in cigarettes, can causedevelopmental toxicants.The consumption of such compounds restricts the oxygen supply and other nutritional elements to the body resulting retardation of fetal growth (Chamberlain, 2017).
2Health promotion campaign on the smoking cessation during pregnancy Some of the approaches, which are aimed at reducing the action of smoking during pregnancy: Measures taken across the wide population:Implication of some laws like; ban on smoking, mass media campaigns, intervening in an organization (work-site or school place), awareness about the tobacco dependent medical treatment, advertisement on the health risk with the tobacco consumption, prevention on tobacco use in public place. Intervention among a community:programs include family involvement, group analyses, intervention among the family and health care for the reduction in environmental tobacco consumption, school policies and programs. Some of the important approaches include individual participation and strategies for the promotion of smoking cessation during pregnancy: Giving professional or personal guidance and advices by using different tools such as e- resources, mass media and some behavioural and motivational therapy. Observation of the fetal health status and health risk associated with the tobacco by- products to the mother. Advice for health care therapy and pharmacological intervention Support and encouragement from the social platform, which could include rewarding for cessation Choi (2014) describedsome of the self-determination theories that could be applied to examine health behaviour especially in cessation of smoking: Autonomy Competence Relatedness
3Health promotion campaign on the smoking cessation during pregnancy These are the vital factor for an individual for long-term behavioural changes to determine the intrinsic motivation. These factors address the basic need, which are expected to have great and stable effect of changed smoking behaviour. III.Relevant Statistics and information from a local borough on smoking during pregnancy In the current context, the chosen borough is the Birmingham where the prevalence of pregnant smoker is higher compared to the other borough. In Birmingham, one in 12 pregnant women are smokers at the time they give birth or they expected to give birth. NHS statistics highlighted tahr 16, 091 women in the Birmingham city gave birth in 2017/2018. Despite the presence of the higher risk of mother and bay related to the smoking, 1320 of these women gave birth to a baby every day. Consequently, they experience the miscarriage, premature birth, low birth Wight and many other complications related to the pregnancy. Even considering the previous records, in 2011 the prevalence of smokers during pregnancy was also high compared to any other borough in England.Every year, 287000 women die due because of pregnancy of complications and smoking plays a role as a crucial contributor to the mortality rate. () highlighted that one woman out of every eight pregnant women is smoking during their pregnancy. However, the rate decreased over time because of the smoking cessation policies implemented by the governing bodies in the United Kingdom.() highlighted that in Birmingham, approximately, 3% of the pregnant women in population is experiencing miscarriage due to smoking. Therefore, smoking not only affected their physical wellbeing but also influenced the mental wellbeing of pregnant women which further influence later life and life of the baby. However, the current literature covering smoking of pregnant women highlighted that in 2017 to 2018 due to the presence of smokingcessationpoliciesoralternativetherapiessuchasnicotinepatchore-cigarette,
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4Health promotion campaign on the smoking cessation during pregnancy Birmingham is still in a better position compared to entire nations. Where the pregnant smokers in the where one out of 12 women observed in Birmingham, in other boroughs of England where the pregnant smokers are one out of eight pregnant women. This result further indicates that the government initiatives are fruitful to provide a smoking-free environment to the pregnant women for the wellbeing of mother and baby. Therefore, further health promotions and health initiatives are required to reduce smoking. IV. Identification and evalution of two health promotion theories. There are many theories and models which help to continue the practice of helth promotion and disease prevention. These theories and model are applied in planning the program, to understand, and to demonstrate the health behaviour. Two of the theories which could be used for health care promotion and disease prevention progarms are : The health Belief Model This model is theoritical based model which can be used to conduct the health care promotion and disease preventions programs. This modelhelps to demonstrate the change in behaviour of an individual about health. So it is one of the widely used model for the better understanding of human heath behaviour.The prime focus of this model is on the individiual beliefs related to health conditions and behhaviour. The key factors which could influence the health behaviour of an individual are: threat to sickness or disease, beliefs of consequences, potential benefits and cofidence in the ability to succeed. .In the current context, changing the health beliefsof individualsthat smoking can give the release the negative thoughts or complications regarding pregnancy can be amended for reducing the smoking habits of women.
5Health promotion campaign on the smoking cessation during pregnancy Theory of social determinations: Self-determination theory is defined as personality theory which involves the behavioral factors and it focuses on the motivations behind choices the individuals makes which is expressed through their behavior. Considering intrinsic motivations,a person seeks out challenges and allow their growth and it is directly linked with the sense of security and relatedness.Farholm et al. (2017)highlighted that autonomy,competence and relatedness are three domain which motives the self-initiated behaviors of individuals.In the current context, it was highlighted the majority of thepregnant smokersexperienced pregnancy- relatedcomplicationsduetofrequentsmokinghabitsduringpregnancy,Therefore, followingthetheory,pregreagan women canbe assisted to change their behavior of smokingand surroundings, develop goals to reduce smoking and strengthen their inner power to adhere to quit smoking. V. Discussion and planning of heath promotion and disease prevention strategies and its impact in preventing the smoking action. The process of enhancing and protecting the public health care unit is known as helath promotion which incules the participation of individuals or a community. With a planned activities and programs, this aim of health promotion and disease prevention can be esaily achieved. The implementation of this health care prromotion can be of varied setting including rural communities. Eldredgeet al(2016) discussed many theories, strategies and model which can be applied in promoting health care and disease prevention among the rural communities. These theories and strategies can be used to renovate and implement for the empowerment and motivation to people for better health management.
6Health promotion campaign on the smoking cessation during pregnancy The strategies for the health promotion and disease prevention are: Health communication: it includes strategies like verbal and written communication which can influence and empower an individual or a community to decide a better choice for healthier life. Some of the example of this strategy which are media based, are; radio, newspaper, posters, social media. Its impact on the action of smoking among the pregnant women: if such strategies are implemented then the possibility of reducing the action smoking among the women will increase. Stress management: It was highlightedthat majority of the women are smoking cigarette because of their stress regarding pregnancy and the relationship with their partners. Therefore,to replace their frequent smoking habits,the healthy habits can be developed through assistance such asconsuming fruits on the daily basis, free hand exercise daily basis are effective strategy (Mohamed‐Ahmedet al.2016).Moreover, communicating with the community members, surroundings and their partners are efficient strategy to reduce the stress amongst the pregnant women. Therefore, frequently involving these activities such as communications with partners able to reduce their habits and improves their well-being (Green and Webb 2016). Two communication strategies: 1.The first communications strategy is the face to face communications with the relevant stakeholders such as pregnant women of the community. The communications can be done for 30 minutes ever days in the community halls where each of the pregnant
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7Health promotion campaign on the smoking cessation during pregnancy women can be communicated about the adverse effect of smoking and how to improve health during pregnancy and quit smoking through videos and power point presentations. 2.The second strategy is face to face communication with the registered nurse as well as sending emails to the nurses giving instructions on how to provide the support to the pregnant women and reduce the smoking habits of women (Singhal and Brown 2018). For face to face communication with registered nurses, the similar strategy used such as 30 minutes ever days in the community where nurses were training for the gathering skills regarding the management of stress, prenatal and perinatal care . Response to the Question 2: ‘The Acheson’s report’ is a fully entitled independent into inequalities in health report which was published in 1988 by unite Kingdome inquire head, Donald Acheson.The purpose of the inquiry is to inform the development of government policies to reduce the issues.Ray (2017), highlighted that the report adopted the socio-economic model of health and inequalities of health which traces the root of the health ill determinants (Mohamed‐Ahmedet al.2016).Therefore, the reported influenced to highlight the key issues of the target group for designing health campaign.The reported highlighted that the issue of health inequalities observed in especially pregnant women because of the social determinants that affected their lifestyle.Accumulated research highlighted that those pregnant women who have different ethnic and racial background as well as have lower to the medium socio-economic background are more prone to health inequalities.Marshallet al. (2016), highlighted that more than 13 % of the pregnant women of
8Health promotion campaign on the smoking cessation during pregnancy England belong to different ethnic and racial background and experiencing health inequalities. The prime reason behind it is that due to inadequate knowledge of sexual health and associated disease, the majority of the women are involved in the unprotected sex (Wilson, Larson and Paterson 2016). Consequently, get pregnant at a very early age without adequate knowledge of pregnancy.Jennettet al. (2016), also highlighted that due to lack of knowledge, poor economic status and partner violence, the majority of the pregnant develop the habit of smoking during pregnancy out of frustration. Since smoking increases the risk of complications related to pregnancy, a considered number of pregnant women experience miscarriage, ectopic pregnancy, placental abruption, and gestational diabetes and low birth weight (Mohamed‐Ahmedet al. 2016).Accumulated evidence suggested that smoke exposure during pregnancy increase the risk of miscarriage by 11% and in the United Kingdom, 37% of the pregnant women are suffering from loss fetus every year (Hadley, Ingham and Chandra Mouli 2016).The report suited to identify that economic status of the pregnant women, education of the women plays a crucial role in developing complications related to pregnancy (Green, D. and Webb2016). Moreover, the report also included identifying that a considerate number of pregnant women are living in poor household conditions and unaware of prenatal health services that affected their health (Green and Webb 2016).With the assistance of the report, it was easier to identify the socioeconomic status of pregnant women and the situation of their households. With the help of the report, a campaign was designed after identifying the socioeconomic status of the pregnant women and during the campaign all of the policies which may affect the health in terms of the health inequalities.To incorporate the pregnant women in the campaign, education regarding the complications regarding the pregnancy, how health inequalities influenced the complication and how smoking possibly affected the conditions during pregnancy were given to them (Taylor, 2017). Forgiving education to each pregnant women, in the community hall, each woman was
9Health promotion campaign on the smoking cessation during pregnancy invited where through PowerPoint presentations and video the adequate knowledge was given to them and pamphlet was given to each of them for gaining the understanding the complications regarding pregnant women and the ill effect of smoking habits. For women belong to different ethnic and racial background, the culturally competent translator was recruited to translate the information in their langue.After educations, they were involved in different culturally competent workshops to reduce the habit of smoking and living a healthy life. Additionally, the report assisted in giving professional or personal guidance for maintaining a healthy lifestyle or using different tools during the pregnancy (Wilson, Larson and Paterson, 2016)..During the campaign, the observation of the foetal status health risk associated with the tobacco by-products to the mother was done by volunteers of the campaign. The report highlighted that a considerate number of women adopt smoking habits due to their emotional distress during pregnancy because of poor economic status or pre-pregnancy symptoms which further affected their wellbeing (Wilson, Larson and Paterson, 2016). Therefore, with the assistance of the report, specific facilities including financial support were given to the families of pregnant women to reduce income inequalities and poor household conditions. This facilities significantly reduced the smoking habits of pregnant women, especially who lived in the disadvantaged area and developed vigorous smoking habits (Hadley, Ingham and Chandra Mouli 2016).Apart from these facilities, other facilities such motivational therapies for the mental well-being of them weregiventoeachpregnantwomenandtheirfamilymemberstocreateasupportive environment within the household and even in the community.It will help to empower the women and their family members during the pregnancy and create a healthy environment for the newborn baby.Therefore, the Acheson’s report’positively influenced to identify the health inequalities and Rawson behind the health inequalities and designing campaign according to the campaign. After using the report as a guide for the campaign, it assisted in improved benefit
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10Health promotion campaign on the smoking cessation during pregnancy levels for families with children, reducing the prevalence of smoking during pregnancy, among others (Hadley, Ingham and Chandra Mouli 2016). Moreover, the health campaign also assists pregnant women to gain an understanding of the pregnancy and the complications regarding pregnancy and how smoking can influence it. The campaign also empower each of the women and give them an opportunity to access to the health care facilities, talk about their concerns to the volunteers and medical officers and additionally, it also gave them an opportunity to receive the health care services and develop interpersonal skills and collaboration skills (Wilson, Larson and Paterson 2016). Therefore, for developing future campaign, this report will assist to show a positive direction. Response to Que3: i.Evaluation of the key health programmes on the theme ‘Reducing smoking among pregnant women in London’ Health promotion evaluation is done to record a program’s effectiveness and its influence on assessing quality, cost and the identification of improvement throughout the program. Mainly an evaluation is processed to check whether the objectives and outcome of the program are beingmetornot.To encouragecommunitysupportand policydecision,alevelof transparency and responsibility from a health promotion evaluation can help to clarify and guide the implementation of this approach. Programme evaluation is itself a tough attempt when there is an involvement of evaluation of behavioural change in an individual such as pregnant women. it is equally important to
11Health promotion campaign on the smoking cessation during pregnancy identify the approach in behavioural change with the intervention in health promotion. Basic approaches of this evaluation includes the impact of smokingon both the mother and the baby, awareness of the possible health related problems with smoking, risk factors such as morbidity and mortality, change in attitude, change in health condition and life styles. ii.Different approaches to the health promotion campaign. To deliver message through television, newspaper or any social platform, mass media campaign is being widely used for the greater exposure to the population. It is a useful approach to bring some changes in the health related behaviour with both positive and negative impact on the population. Basically two theories are based on this mass media campaign approach, which are social influence and social learning theory. The main strategy of mass media campaign is to develop the awareness mainly among the young people. Educational approach: Knowledge and relevant information about the impact of smoking on the pregnant women is the key approach. This approach can help to assess the individual their responsibility on health issues. Medical approach: the prime focus of this approach is to track the activity on reducing morbidity and mortality.This approach values the medical procedures and profession’s responsibility to ensure the safety of the patient. This approach mainly focuses in the medical interventions for the prevention of ill health and premature death. This approach is often criticised for not acknowledging its social and environmental aspects towards health.
12Health promotion campaign on the smoking cessation during pregnancy Behaviour Change approach: the main aim of this approach is to develop a different attitudesandbehavioursforahealthylifestyles.Forexample,smokingcessation programmes. Societal change approach: in order to live in a healthy environment, this approach tries to focus on the improvement required to change the physical, social and economic factors of thespecificenvironment.Thecentralfocusofthisapproachisonthehealthy environment rather than people who live in it. C. the six steps of health promotional campaign: In order to design a successful health promotional campaign, six steps strategies are crucial to raising awareness for target populations.The first step of health promotional plan manages the planning process where as the second step of conduct a situational assessment which was done and the result obtained that the smoking habits of the pregnant women were highlighted as major issues. The third step is to identify goals, populations of interest. The fourth step is the outcome to identify strategies, activities, outputs, process. The fifth step develops indicators and the last step is to review the program plan (Wilson, Larson and Paterson, 2016).. During each step, accurateplanningwasdoneregardingthesituations.However,inthethirdsteps,the sociodemographic statusof the women were not taken into considerations and therefore, those individuals with lower socioeconomic are not able to participate in the campaigns. Therefore, it is a crucial gap in planning strategy for health promotional campaign.Moreover, no indicators were taken into consideration during the health promotional plan which is the part of step four. Therefore, the success of the health promotional plans cannot be measured in this case. Moreover, considering the interview of the health professionals in this case or other volunteers
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13Health promotion campaign on the smoking cessation during pregnancy along with pregnant women can give a biased result. Therefore, the further accurate plan is required to accomplish the plan. Different resources required for the health promotion campaign and involvement of various stakeholders. The different resourses which can be used for this health promotion campaign are badges and buttons, motivational videos, images and photos, social media content, podcasts and many more. Important messages can be dilevered to the campaign website so that visiotors can read and compell their personal stories of what it’s like to live after quiting smoking. Different photos and images can be uploaed by the cancer affected women to prevail the dangerous and harmful impact of the smoking to the body. Resgistednursescan post their message and opinion of the impact of smoking and its harmful effct of the fetus and health. Messages can also be delivered by the new particitants on the health realted issues such as asthama, cancer, Chronic Obstructive Pulmonary Disease (COPD).they can make success stories ofpeagant women who quit smoking(Du Preez, Bendixen, and Abratt, 2017). Pamflet and brochiaers canbeproduced by the community support workers and different posters can be made byother vollentuess of the progarm to raise awareness amongst patients. Podcasts can also be of great help for a health promotion campaign. This is because it helps the other women to get acknowlegded with the sufferings of a pregnant women who used to smoke. Involvement of different stakeholder for the health promotion campaign.
14Health promotion campaign on the smoking cessation during pregnancy Involvement of different stakeholder such as individual or any organization is considered because they can stand to either lose or benefit a process. Basically, a stakeholder can be defined as a group of individual who can change the prospective of health and financial, can raise an interestinthehealthpolicies,caninfluencewithainnovatingdecisionmakingand implementation, can have an outcome out of economic and business interest. Below is a common list of stakeholders which can be of great help while designing a campaign: Community based organizations Involvement of residents NGOs Nurses Aid from the family members of the pregnant women Individual participation I.Comparison of the possible impact of the health promotion campaign that are being carried out either in UK or other country.
15Health promotion campaign on the smoking cessation during pregnancy Manyresearchhasprovidedevidencethatduringpregnancy,smokinghasthegreatest contributing factors towards the development of many health related issues and risks for both the baby and the parent.Such campaign is designed for the formative research which could reveal the limited awareness of the health issues and risks connected with smoking during pregnancy and some social or personal support to stop such habits (van Zyl and Meiselman,2015). Considering the health promotion campaign for raising awareness, the vast differences observed regarding the impact of health promotions in the United Kingdom and Australia. Considering the United Kingdoms, the health promotions plans are designed for the one target population to have near similarethnicity,race or language they speak. Therefore,the impactof the health promotions plans is higher in nations like the United Kingdom where the majority of the individuals has similar cultural and religion believes due to less diverse features. On the other hand, considering health care promotions campaign of Australia, because of diverse populations and culture, health promotional plan designed for single target populations cannot be used for the same target population of different ethnicities.In Australia, the aboriginal populations of the
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16Health promotion campaign on the smoking cessation during pregnancy Torres Strait Islander cover a vast majority of the region and due to lack of health care facilities, they are suffering from the chronic illness.Newton and Riggs(2016),highlighted that 649,171 people are aboriginal in Australia and 11% of them participate in the health promotion plan. Consequently, the health promotional campaigns contain different components compared to the population lives in metropolitan cities.Therefore,the health promotional campaign of Australia lacks the long term orientations that further increase the cost of conducting the health promotional campaign compared to the United Kingdom.Moreover, since communication strategies for the health promotion plans do not require to other languages and cultural believes, the impact of the health promotions camping in the UKhighly effective and it is easier for the targetpopulationtofollowthe instructionsandpoliciesimplementedthroughthe health promotional campaign (Du Preez, Bendixen, and Abratt, 2017). On a contradictory note, it was highlighted that the cultural believes of the Australia aboriginal individuals are different from the individuals who live in the metropolitan’s cities. Moreover, they believe in traditional healers or herbal therapy for reducing any chronic diseases (Desmidt and George, 2016).Therefore, the impact of health promotions plans is different for the population of metropolitan cities and different for Aboriginal individuals. The impact of the campaign is less compared to the United Kingdom since they refuse to accept interventions of health promotions campaigns due to cultural beliefs.The population of the metropolitans cities greatly influenced by the health promotions and aboriginal individuals only influenced if specific cultural competencies are included in the plan.
17Health promotion campaign on the smoking cessation during pregnancy
18Health promotion campaign on the smoking cessation during pregnancy REFERENCE: Andrews, J.C., Choiniere, C.J. and Portnoy, D.B., 2015. Opportunities for consumer research from the Food and Drug Administration's Center for Tobacco Products.Journal of Public Policy & Marketing,34(1), pp.119-130. Bharadwaj, P., Johnsen, J.V. and Løken, K.V., 2014. Smoking bans, maternal smoking and birth outcomes.Journal of Public economics,115, pp.72-93. Brown, T., Platt, S. and Amos, A., 2014. Equity impact of population-level interventions and policies to reduce smoking in adults: a systematic review.Drug and alcohol dependence,138, pp.7-16. Chamberlain, C., O'Mara‐Eves, A., Porter, J., Coleman, T., Perlen, S.M., Thomas, J. and McKenzie, J.E., 2017. Psychosocial interventions for supporting women to stop smoking in pregnancy.Cochrane Database of Systematic Reviews, (2). Choi, J., Noh, G.Y. and Park, D.J., 2014. Smoking cessation apps for smartphones: content analysis with the self-determination theory.Journal of medical Internet research,16(2). Corcoran, N. ed., 2013.Communicating health: strategies for health promotion. Sage. Desmidt, S. and George, B., 2016. Do we see eye to eye? The relationship between internal communicationandbetween-groupstrategicconsensus:Acaseanalysis.Management Communication Quarterly,30(1), pp.84-102.
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19Health promotion campaign on the smoking cessation during pregnancy Ekpu, V. and Brown, A. (2015). The Economic Impact of Smoking and of Reducing Smoking Prevalence: Review of Evidence.Tobacco Use Insights, 8, p.TUI.S15628. Ekpu, V.U. and Brown, A.K., 2015. The economic impact of smoking and of reducing smoking prevalence: review of evidence.Tobacco use insights,8, pp.TUI-S15628. Eldredge, L.K.B., Markham, C.M., Ruiter, R.A., Kok, G., Fernandez, M.E. and Parcel, G.S., 2016.Planning health promotion programs: an intervention mapping approach. John Wiley & Sons. Eldredge, L.K.B., Markham, C.M., Ruiter, R.A., Kok, G., Fernandez, M.E. and Parcel, G.S., 2016.Planning health promotion programs: an intervention mapping approach. John Wiley & Sons. Farholm, A., Halvari, H., Niemiec, C.P., Williams, G.C. and Deci, E.L., 2017. Changes in return toworkamongpatientsinvocationalrehabilitation:aself-determinationtheory perspective.Disability and rehabilitation,39(20), pp.2039-2046. Hiilamo, H., Crosbie, E. and Glantz, S.A., 2014. The evolution of health warning labels on cigarettepacks:theroleofprecedents,andtobaccoindustrystrategiestoblock diffusion.Tobacco control,23(1), pp.e2-e2. Hill, S., Amos, A., Clifford, D. and Platt, S., 2014. Impact of tobacco control interventions on socioeconomic inequalities in smoking: review of the evidence.Tobacco control,23(e2), pp.e89- e97. Jawad, M., El Kadi, L., Mugharbil, S. and Nakkash, R., 2015. Waterpipe tobacco smoking legislation and policy enactment: a global analysis.Tobacco control,24(Suppl 1), pp.i60-i65.
20Health promotion campaign on the smoking cessation during pregnancy Kuntz, B. and Lampert, T., 2016. Social disparities in maternal smoking during pregnancy: comparison of two birth cohorts (1996–2002 and 2003–2012) based on data from the German KiGGS study.Geburtshilfe und Frauenheilkunde,76(3), p.239. Kuntz, B. and Lampert, T., 2016. Social disparities in maternal smoking during pregnancy: comparison of two birth cohorts (1996–2002 and 2003–2012) based on data from the German KiGGS study.Geburtshilfe und Frauenheilkunde,76(3), p.239. Langer, A., Meleis, A., Knaul, F.M., Atun, R., Aran, M., Arreola-Ornelas, H., Bhutta, Z.A., Binagwaho, A., Bonita, R., Caglia, J.M. and Claeson, M., 2015. Women and health: the key for sustainable development.The Lancet,386(9999), pp.1165-1210. Li, X., Roberts, J., Yan, Y. and Tan, H., 2016. Management of cultural differences under various forms of China–UK higher education strategic alliances.Studies in Higher Education,41(4), pp.774-798. Newton, K. and Riggs, M.J., 2016. Everybody's talking but who's listening? Hearing the user's voice above the noise, with content strategy and design thinking. Reading.gov.uk.(2019).ReadingBoroughCouncil.[online]Availableat: http://www.reading.gov.uk/jsna/smoking-in-pregnancy [Accessed 14 Feb. 2019]. Rupinder, K., 2014. Environmental Tobacco Smoke (ETS)–A silent killer.Int J Life Sci,2(2), pp.179-84. Ruralhealthinfo.org.(2019).ProgramModelsforRuralHealthPromotionandDisease Prevention-RHIhubToolkit.[online]Availableat: https://www.ruralhealthinfo.org/toolkits/health-promotion/2/program-models [Accessed 15 Feb. 2019].
21Health promotion campaign on the smoking cessation during pregnancy Salaudeen, A.G., Musa, O.I., Akande, T.M. and Bolarinwa, O.A., 2014. Effects of health education on cigarette smoking habits of young adults in tertiary institutions in a northern Nigerian state. Singhal, A. and Brown, W.J., 2018. The entertainment-education communication strategy: Past struggles,presentstatus,futureagenda.JurnalKomunikasi:MalaysianJournalof Communication,12. van Zyl, H. and Meiselman, H.L., 2015. The roles of culture and language in designing emotion lists: Comparing the same language in different English and Spanish speaking countries.Food Quality and Preference,41, pp.201-213. Vineis,P.andWild,C.P.,2014.Globalcancerpatterns:causesandprevention.The Lancet,383(9916), pp.549-557. Your Room.,2019.iCanQuit! Smoking in pregnancy campaign launches. [online] Available at: https://yourroom.health.nsw.gov.au/whats-new/Pages/iCanQuit!-Smoking-in-pregnancy- campaign-launches.aspx. Du Preez, R., Bendixen, M. and Abratt, R., 2017. The behavioral consequences of internal brand management among frontline employees.Journal of Product & Brand Management,26(3), pp.251-261.