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Health promotion campaign Target group The target group of this health campaign are the people those who are suffering from obesity. In this campaign authorities have targeted young people because they are taking unhealthy diet. Needs of the target group regarding your health promotion campaign. The need of target group is to improve their health conditions. They need to know more about causes of obesity and prevention strategies so that they can prevent themselves from this illness. Goals of health promotion. The main agenda of promoting the campaign is to improve well-being of the population and make them aware with the importance of healthy lie. Specific objectives for activity To reduce number of cases of obesity and death rate due to this illness in the country. The resources that will be needed for your health promotion campaign In order to plan this campaign authorities will require human resources, time resources and financial resources. They will require skilled medical professional those who can make people aware with causes of obesity and can conduct their check up. Furthermore, they will require suffering time to execute their plan and financial resources so that this can be completed in effective manner. Content, method of activity. Firstly social workers and medical professionals will gather relevant information about the society and the extent they are aware with obesity disease. Poster presentation will be given in which details regarding symptoms, causes and prevention strategies will be maintained. Budget will be decided in the next phase. Furthermore, resources will be gathered so that this presentation can be held in effective manner. At the end of the plan feedback will be taken from the society members so that effectiveness of the promotion campaign can be measures. Evaluation of health promotion campaign It will be evaluated by reviewing the number of obese patients in next year. If number has been increased that means this campaign failed to achieve its objective and it number of cases are less than it would be considered as successful campaign. This promotional campaign will be beneficial for the community members in order to know about their health and diet. This will assist in making them aware with the importance of healthy and balance diet. This obesity is the serious issues due to which death rate is increasing in the nation. Government is making effective strategies through which this rate can be controlled. Through this health promotion campaign people will start having balance diet and they will do proper exercise. This can change the health behavioural of the person and they will take their well- being seriously.