Health Promotion Plan : Assignment

Running head: HEALTH PROMOTION
Sports based approach to community development
Name of the Student
Name of the University
Author note

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HEALTH PROMOTION
Table of Contents
Introduction..........................................................................................................................3
What is the issue?................................................................................................................3
Goals to address the issue....................................................................................................5
Rationale..............................................................................................................................6
Theory of change and impact of SBD.................................................................................6
Health promotion plan.........................................................................................................7
Social media campaign to contact with relevant people......................................................7
Strategy of recruitment, targeting audience and intervention..............................................8
Health assessment..............................................................................................................10
Health messages.................................................................................................................10
Football intervention..........................................................................................................11
Training of coaches............................................................................................................12
Timeline and budget..........................................................................................................12
Monitoring and evaluation of football interventions.........................................................14
Limitations.........................................................................................................................16
Conclusion.........................................................................................................................16
References..........................................................................................................................17

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HEALTH PROMOTION
Introduction
The assignment deals with the issue of increasing incidence of heart disease due to
obesity and diabetes, in Australia. The main focus of the paper is the health promotion plan for
addressing the issue of the high prevalence of heart disease. The report aims to develop health
promotion program, focussing on the sports-based intervention. Considering the time and budget
limitations, the intervention is focused on the specific community of Australia named Tasmania,
which was found with the high rate of disease as per the report by the Heart Foundations (Heart
Foundation, 2018). People of this area have been found to experience the highest rate of angina,
heart attack or stroke. They are also at risk of repeated attack (Abs.gov.au, 2018). The
assignment discusses the health issue in details and its future implication. The rationale for the
sports-based health promotion plan is discussed in details, along with steps of implementing the
interventions, collaboration with partners, timeline, budget plan and evaluation strategies.
What is the issue?
There is an increasing incidence of heart disease in Australia in 2016. Heart disease
comprises of heart problems, such as blood vessel disease or stroke. It is the major cause of death
in Australia and one of the leading diseases in the world. In every 12 minutes, one person is
killed due to heart disease. In 2014-2015, more than 3% of the population was found to have
long-term CHD condition. This accounts to 620,000 Australians. In 2016, all the 12% deaths
were due to heart disease (Heart Foundation, 2018; ABC News, 2018, Nichols et al., 2016).
Heart disease is one of the largest chronic health problems in Australia. It is the increasing
burden on the economy despite several burdens in last few years.

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HEALTH PROMOTION
The focus of the paper is to promote health program in Tasmania. Based on the heart
foundation report, increasing number of people are experiencing uncontrolled high blood
pressure and unmanaged high cholesterol. As per the heart foundation reports, 29.9% of the
people in North East Tasmania have the highest rate of cardiovascular disease. More than 47% of
the people in south-east Tasmania have the highest rate of cholesterol. A 33% of them also have
the high rate of obesity, and less than 29% were found to be active (Abs.gov.au, 2018, Heart
Foundation, 2018; ABC News, 2018; Nichols et al., 2016).
The population highly vulnerable to the heart disease and hospitalisations includes
people from the low socioeconomic group, Indigenous communities, and those living in remote
locations. People with social disadvantage poorly access health care and consume less healthy
food. These people are socially isolated and thus have poor awareness of early interventions.
They are many with no medical insurances, poverty, unemployment, which is significantly
affecting the healthy choices. Heart disease was highly prevalent among obese and diabetic
people. According to World Health Organisation, these are the risk factor for heart disease in the
long run (www.abc.net.au, 2018; Mendis, Davis & Norrving, 2015). The issue is occurring as the
awareness among people about heart disease as the leading cause of the death is very poor. In
Tasmania, most of the people as per the Heart Foundation's chief executive were yet to
experience heart attacks or strokes. They have several risk factors of heart attack and strokes
such as stroke, hypertension, obesity, diabetes, smoking, and alcohol (Piepoli et al., 2016;
Nichols et al., 2016).
Children are the main focus for the health promotion plan in this assignment. It is
because in Tasmania 23.1% of the children aged 2-17 years were found to be overweight, 8.1%
were found to be obese. These children were found to be mainly living sedentary lifestyle. There