Health Promotion Strategies for HCAs in Care Homes (COVID-19) Report

This report examines health promotion and health education strategies for Healthcare Assistants (HCAs) in care homes, focusing on the context of the COVID-19 pandemic. The report begins with an introduction highlighting the significance of health promotion in this setting, particularly concerning mental health. Task 1 involves a survey of media representation of HCAs, exploring how their mental healthcare needs are addressed through various media sources. It then details theoretical principles involved in promoting health, including non-maleficence and beneficence. The report further analyzes the use of a leaflet and two interventions (Instagram and WhatsApp groups) aimed at achieving health promotion targets. It also discusses methods for determining the effectiveness of these interventions. Task 2 presents statistical evidence on the effectiveness of initiatives, referencing UK government campaigns and providing data on physical activity levels among adults and children. The conclusion synthesizes findings and emphasizes the effectiveness of health promotion campaigns. The report utilizes multiple references from journals and books to support its claims, providing a comprehensive overview of health promotion strategies within the context of care homes and the COVID-19 pandemic.

Health Promotion and Health
Education

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK 1............................................................................................................................................3
1. Survey of media representation of HCA’s in care home (Covid 19) in respect of the target
group............................................................................................................................................3
2. Theoretical principles involved when promoting health.........................................................4
3. Leaflet......................................................................................................................................5
4. Two other interventions to be made with the group to achieve health promotion targets.......6
5. The method/methods used to determine the effectiveness of the chosen intervention............6
CONCLUSION................................................................................................................................7
TASK 2............................................................................................................................................7
Statistical evidence on the effectiveness of the initiative............................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
The chosen target group is HCA’s in care home (Covid 19). They are providing the
mental healthcare facilities and services to the HCA’s in an appropriate manner. Mental health
Care Assistants are the major individuals who are taking care of the HCA’s and are promoting
mental health related concerns for the HCA’s having Covid – 19 (Rowe, Patel and et.al., 2020).
Health Promotion and Health Education is concerned with promoting healthy lifestyle and
helps in preventing the illness which includes some important factors such as social,
psychological and educational concerns. Health education is defined as how the individuals are
concerned with informing individuals about the mental health concerns and issues at large scale.
Significance of health education and health promotion for HCA’s in care home (Covid 19) is
that it is being promoted and this helps in creating value of how effectively and in appropriate
manner proper health guidelines are being provided and this helps in knowing that health is to be
promoted in an effective manner. It aims to improve the health of the individual via different
factors such as educating the HCA’s and HCA’s in care homes (Wild and Szczepura, 2021).
Current availability of health education and health promotion for HCA’s in care home is
determined by how the HCA’s are being provided the education regarding the health which helps
in taking concern of their health so that they are able to take concern of themselves.
MAIN BODY
TASK 1
1. Survey of media representation of HCA’s in care home (Covid 19) in respect of the target
group
Media is a powerful tool which helps in analysing and determining the concerns as to how the
mental healthcare concerns can be promoted in appropriate manner. Survey is being conducted
which helps in determining the concerns as to how the HCA’s in care home (Covid 19) are
keeping and providing the mental healthcare facilities and needs to the HCA’s at large scale
(Spencer, Hartfiel and et.al., 2022). The Health Care Assistants (HCA’s) assist the target group
which are the HCA’s of age group 45- 65. The basic nursing acre is being provided to the HCA’s
which helps in addressing the aspects as to how effectively facilities to the HCA’s are being
provided and are promoted by including the range of media sources such as social media, print

media, music, TV, film etc. These are some media sources which helps in promoting and taking
concern as to how effectively and in appropriate manner the HCA’s in care home (Covid 19) are
promoting the heath care benefits for HCA’s at large scale.
2. Theoretical principles involved when promoting health
There are seven principles which are involved in promoting mental health and this creates
value of how effectively and in efficient manner these principles are framed for the HCA’s’
healthcare and concerns. These seven principles are – non – maleficence, justice, confidentiality,
respect for autonomy, beneficence, veracity etc (Eriksson, Ghazinour and Hammarström, 2018).
These are the major principles which helps in addressing the aspects as to how effectively and in
appropriate manner the healthcare facilities are provided to the customers. These are some major
principles which are involved in promoting mental health and this helps in understanding and
creating value of how the mental health concerns are to be taken care of at large scale.
3. Leaflet
The chosen group which has been taken is for
effectively protecting and supporting mental
health amongst the HCA in care home during
Covid – 19 pandemic at large scale. It is very
important that the HCA’s are effectively
protecting and supporting the mental health.
Figure 1 How home care health workers are
navigating Covid 19 outbreak
There are certain strategies which helps in
coping with the mental health problems and
issues which are faced by the Health Care
Assistants in the care home while providing the

Figure 2 Impact of Covid -19 pandemic on long
time facilities
Figure 3 Home Care Assistant
facilities and services to the patients who are
affected by the effects of Covid – 19. These
strategies are –
Supplies of the basic provisions of the essential
needs such as – break time for staff, making
and initiating the leisure activities so that there
is no mental stress, encouraging open
discussions related to emotional stress at large
scale by including all HCA’s.
4. Two other interventions to be made with the group to achieve health promotion targets
There are major two interventions which are helping the group to achieve mental health
promotion targets which are being aimed such as Instagram account, WhatsApp group. The
HCA’s in care home (Covid 19) are analysing and creating valuable aspects to promote mental
health which is done by using the two interventions which are Instagram account and WhatsApp
group. These are the major concerns as to how effectively and in appropriate manner these two
interventions are used for the promotion of mental health which helps in achieving the targets as
to how effectively and in appropriate manner HCA’s in care home (Covid 19) are concerned
about the HCA’s’ mental health at large scale (Barker, Dombrowski and et.al., 2018).

The Health Care Assistants are concerned about how effectively and in appropriate manner
the HCA’s care is being taken and the two interventions helps in promoting the mental health
concerns in appropriate manner. The interventions will help in ensuring and creating awareness
among the people that how effectively the care is being provided to the HCA’s in the care home
who are suffering from Covid 19 and its after effects. The message of promoting the mental
health is being concerned which helps in addressing and creating value of how the awareness is
being provided to the HCA’s’ and is spread through the WhatsApp Groups and Instagram
Account.
5. The method/methods used to determine the effectiveness of the chosen intervention
The methods which helps in determining the effectiveness of the intervention which is
done through WhatsApp Group and Instagram Account for promoting mental health in the
HCA’s in care home (Covid 19) which are the target group. With the help of how effectively and
in appropriate manner the healthcare facilities are promoted to take care of the HCA’s within the
care home as the HCA’s are suffering from Covid – 19 and its impacts. With the help of social
marketing methods which are introduced as interventions for the care home by the HCA’s. The
method of how effectively and in appropriate manner there are concerns which are related to
how effectively the care is being provided to the HCA’s for their mental health at large scale
within the care home (Howlett, Trivedi and et.al., 2019).
There are major concerns are addressed for the care which is provided to the HCA’s in the
care home at large scale. The social media is much more effective tool which helps in addressing
and analysing the aspects as to how through the major interventions which are WhatsApp Group
and Instagram Account there are major concerns which helps in addressing and analysing the
major concerns of how care is being provided to the HCA’s in the care home which have been
affected due to Covid 19.
CONCLUSION
The analysis of effectiveness of the Health promotional campaign of the group which was
being chosen that is HCA’s in care home (Covid 19). The health promotional campaign helps in
analysing the important aspects and concerns of how effectively and in appropriate manner the
researchers have found that people are exposed to mental health– promoting advertisements

which are making searches for the targeted group which is HCA’s in care home (Covid 19). The
findings have suggested that through the social media messaging there are major concerns which
are helping to provide that how the campaigns are promoting the mental health at large scale.
health promotion campaigns are effective for providing and creating awareness among the
HCA’s of the care home.
TASK 2
Statistical evidence on the effectiveness of the initiative
The UK government has promoted healthy levels of physical activity amongst children
through a range of campaigns including Change4life. There are certain types of activities which
are initiated by the government and this is creating value as to how effectively and in appropriate
manner the healthy lifestyle is being promoted among the children. Awareness among the
children is created and is addressed through the campaigns which include change4life. The
government of UK has promoted healthy levels which indicate specific statistics and information
regarding the initiative which has been taken at large scale (Hayes, 2022). The government has
been very supportive of the aspects and has addressed the concerns which are related to how
effectively the children are to be properly guided and at large scale regarding their health.
The UK government focused on having more physical activities led by the children through
which they are aware and are concerned about their health. Due to physical activities being
mentioned by the government for children to incur and focus on having some physical activities
in their life will help in improving their health as there are many benefits of physical activities. In
2011, there were certain guidelines which were regulated by the government. There is specific
statistics which is being covered in analysing and interpreting that how effectively physical
activities are led by the children and adults. In the 12 months to November 2018, two thirds of
adults (66%) were considered active as per the government guidelines. 22% were considered to
be inactive. Men (68%) were more likely to be active than women (64%).
Activity levels generally fall with age, but the sharpest decline comes at ages 75-84 (48%
active) and age 85+ (26% active). This helps in indicating and addressing the aspects of how
effectively and in appropriate manner there are major concerns which are related to physical
health of the individuals (Activities, 2018). There was proportion of adults which was actively

ranged from 52% to 80% across local authorities. There are certain activities which are being
addressed and are concerned with the aspect of mentioning the types of physical activities are –
walking and cycling activity. In 2017, the average number of walking stages per person was
increased per year which denoted that there were concerns of how much the adults were walking
and taking advantage of the physical activities which are mentioned as the most effective ways
for leading a happy and healthy lifestyle.
There is also the mentioned part of how the children are engaged in the physical activity as
this will help them in improving their health. 18% of children and young people are meeting
helping themselves to meet the guidelines which are framed by the Chief Medical Officer. There
are 39% of children in the least affluent families which are involved in doing the physical
activity 30 minutes per day. The children are active outside the school and within the school,
28% of the children are involved into playing physical activities.

REFERENCES
Books and Journals
Barker, M., Dombrowski, S.U. and et.al., 2018. Intervention strategies to improve nutrition and
health behaviours before conception. The Lancet. 391(10132). pp.1853-
1864.
Eriksson, M., Ghazinour, M. and Hammarström, A., 2018. Different uses of Bronfenbrenner’s
ecological theory in public mental health research: what is their value for
guiding public mental health policy and practice?. Social Theory &
Health. 16(4). pp.414-433.
Hayes, M., 2022. Social media and inspiring physical activity during COVID-19 and
beyond. Managing Sport and Leisure. 27(1-2). pp.14-21.
Howlett, N., Trivedi, D. and et.al., 2019. Are physical activity interventions for healthy inactive
adults effective in promoting behavior change and maintenance, and
which behavior change techniques are effective? A systematic review and
meta-analysis. Translational behavioral medicine. 9(1). pp.147-157.
Rowe, T.A., Patel, M. and et.al., 2020. COVID-19 exposures and infection control among home
care agencies. Archives of gerontology and geriatrics. 91. p.104214.
Spencer, L.H., Hartfiel, N. and et.al., 2022. Have infection control and prevention measures
resulted in any adverse outcomes for care home and domiciliary care
residents and staff?. medRxiv.
Wild, D.J. and Szczepura, A., 2021. Reimagining care homes: can the COVID-19 pandemic act
as a catalyst for enhancing staff status and education?. Nursing older
people. 33(5).
Online
Activities, 2018. [Online]. Available Through: <https://www.nhs.uk/change4life/activities>
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