Health promotion- models of health

I am attaching the assignment brief which includes tutor indication Please follow them Also I am attaching 2 chapters of text book that must be used Use UK references please Also Harvard references style The essay is it focussing on This Girl Can campaign And please use simple words language Thank you

Health promotion- models
of health

Table of Contents
“To what extent do the concepts of health & well being used by the campaign “This Girl can”
influence the participation of women in physical activity and what factors may impact upon the
campaign’s success?”......................................................................................................................3
REFERENCES................................................................................................................................6

“To what extent do the concepts of health & well being used by the campaign
“This Girl can” influence the participation of women in physical activity
and what factors may impact upon the campaign’s success?”
The Girl Can campaign is a recent media movement that is mobilising women as well as girls to
become more involved in England. This girl will discuss health issues and better expectations of
physical inactivity in response to the 'gender disparity' between females and girls' involvement in
addition to men and boys that was originally introduced by Sport England in 2015 and 2017
(Darling-Wolf, 2016). This modern health promotion approach mobilises the actual bodies and a
wide array of recreational opportunities to empower and encourage women to be more engaged
and socially involved instead of just professional sport. At an age of crisis, this Girl Can
represents a larger social adjustment to the wellbeing of people in the U.K., with growing
reductions to the welfare system. The movement encourages people to tone, to focus on
themselves and to focus on themselves with active leisure, mostly on basis of an anarcho-liberal
rhetoric of "freedom of choice". It was a crucial point of This Girl Can that women were
motivated to conquer the affective powers of guilt and fear of disapproval. The effective journey
across intertwined interactive as well as visceral environments is encouraged for the ordinary
person; women should share their storeys through the various internet and social media channels.
The campaign uses multiple "enhancing" ads to specifically answer the concerns that girls have
around body health and beauty. Mantras like 'I jiggle, because I am,' 'damn right I look hot,'
'Sweater like a pig, sound like a wolf' and 'hot and never bothered' expressed the campaign's aim
to challenge gender in social networking adverts. In the sense of rising strains on the faith of
young people.
The goal of this Girl May be to counteract the shaming of female breasts as a result of social
media strategies that use fit bodies to help women's game. This girl can don't think of any way
they can get involved – it matters if it increases the blood pressure. It is observed that to pursue
more girls again for right cause. The initiative honours active women who do their business
regardless of their looks, how good they perform it and how dirty individuals become in
order wish to question the common understanding of what workout appears and reach out to
women of any background, race and standard experience. This is the goal of encouraging further
girls and young women to rattle, and step and to show that decision, time, resources and

resources are obstacles to be lifted. This progression means independence by opportunity, chance
and upward mobility. This achievement is also a result of multiple changes in interrelation with
the shifting social circumstances of free-market capitalism; including the way women’s protests
have removed gendered hurdles to schooling and jobs; the change of laws and the shift of
personal sphere attitudes. This economic situations and global labour markets are haphazardly
positioned by women as they are forced to evolve and reinvent oneself to meet continual shifts.
Also, their corporate property and the creative 'choices' are gradually established (Depper,
Fullagar and Francombe-Webb, 2019).
Girls and women are highly impacted by a dynamic belief structure that varies as per gender and
the phases of life. Leisure, outdoor leisure and physical exercise the guy. An implementation of
the human and economic model offers an explicit, evidence-driven approach that acknowledges
not only the dynamic network of participatory variables, but also establishes a basis for planning
and executing interventions that take into account the wider, awesome, context. While
conflicting pressures for resources with financial support are also pointed to as obstacles to
participation, women's to girls' conduct depends on the emotional reaction to sports experience
including fear of judgment. It is therefore important that these dimensions are critical and
appreciated for the growth of contact, but that girls and women be inspired by the enjoyable and
social areas of clinical activities like marketing and curriculum management techniques aimed at
collectively shaping the actions of women and children. This change in thought about
relationships that form what women's identities can 'do' including whether they can 'act' in digital
initiatives centres on the assembly of "human subjectivity across a complex set of strengths
which make up, in particular, human that non-human life." Beyond the views that believe that
visual representation is a snapshot of the decoded universe, our intellectual "reading" is a
cognitive process through which visual fonts are interwoven with their behavioural outcomes.
This girl should strive to materialise thoughts about either the talents, experiences or body shapes
of girls, as compared to influencing young or sports stars, to overcome self-limiting fears. These
photos and slogans are "a true past of women playing sports" as per Sport England (2016b),
since they are "the reverse of the idealised version pictures of women that are accustomed to
see." The initiative seeks to question femininity hypotheses and to recognise constraints on the
corporal picture that discourage women from taking part in sport and recreation (Feingold,
2013).

This girl will show that all women in general can not be 'represented'. For example , a typical
resemblance embodied in female bodies is overwhelmingly white, capable, younger, cisgendered
and without scars, piercings, squarring, parenthood or cultural attire. For instance, a normative
resemblance is found. Consequently, those mostly lacking gender identities are marginalized,
becoming 'other' and beyond the mainstream of 'real' women. The current update of This Girl can
however be interpreted as a publicity team that has reacted to some critiques of the absence of
inclusion of women across visible groups and they now have the voice and literature of the
African American author, Maya Angelou. The text 'Girl Power' is burned through Bisi's photo as
a black lady weighing in the gym and it's emp This campaign was launched in January 2015, it is
a national worldwide campaign to get the girls and women moving regardless of shape, size and
ability. This campaign’s main objective is that the girls can believe that there is no other right
way to get active until it gets your heart rate up, and if people want more women to find what is
right for them. The campaign also celebrates the active participants who are doing their things no
matter how they look, how well do they know it and how difficult the task is. They want to
challenge the conventional idea of what exercise looks like and to reach out to the women of all
backgrounds and ethinicities who feels left out by traditional exercises.
By doing so, this campaign is aiming to inspire more women and girls to participate to move
and prove that judgement, time , money and energy are the barriers which can be overcome. This
campaign was produced by sport England to inspire women and girls to be more active. In search
of real bodies the campaign has generated an intense affective response from a range of women
via social media. Within the biopolitical project of active leisure and sport promotion for health.
Women’s bodies digitally enacted and gendered in specific ways that may be undermined the
empowering intent of the campaign. The material discursive analysis of the images and texts that
produces this girl can represents how affective relations work to complicate individualized
messages of empowerment in the post feminist era.
This is mainly about encouraging women and girls to overcome the affective forces of shame
and fear of judgement to engage in sport is been a primary message of “this girl can”. The
volunteers are urged to get themselves involved in this active journey through interconnected
virtual and visceral spaces, there are various social and digits platforms which allows women and
girls to share their stories. The campaign also utilizes various empowering messages that directly
says to the fear that women have about their body image and appearance in physical activity.

This offers a material discursive appeal to develop more accounts of the powerful affects, and
effects of this girl can that move women’s bodies in a particular ways. Contextualized alongside
popular post feminist forms of address, the supposed novelty of the campaign is its attempt to
redress the invisibility of active feminized bodies by inviting all the women to identify with sport
and active leisure as a source of individual agency and as a site where the inclusion of difference
occurs. Within this essay it is also analyzed that how advanced the liberal rationalities are
gendered in the campaign ‘s promotion of women’s freedom to break them free from the hurdles
which are preventing them to get engaged in sport activities. The question is raised that that upto
which extent this campaign can be claim to have successfully empowered women to conquer the
fears of judgement and to take part in the activities regardless of their ability, shape and size.
This girl can was born from a desire to tackle the fact that inspite of increasing in the overall
number of people being active in England, women comparatively remained less active than men.
It also needs to be addressed about the gender gap and the reason behind it. Evoking the real
bodies of this girl can tells that sport England strategy for “this girl can” involved using real
bodies to inspire women to conquer fears of judgement that have women back in sport. Such
fears are figured out as being judge on their appearance during and after exercise, on their ability
whether they were a beginner or good at it or spending their time in practicing instead of
prioritizing their children. Sport England have also released some images of real bodies in sport,
along with catchy mantras, as a part of their digital campaign. One of the most hard hitting
slogans among the images of a woman on a rowing machine needs.( Richards, 2018).
The campaign has resonated strongly with millions of women all around UK, and even beyond,
producing the significant affects, like pleasure, passion, sense of belonging and control. Unlike
the other social and digital campaigns supporting women , the promotional videos for “this girl
can” works to materialize ideas and capabilities of women with different abilities, social
backgrounds and body size to conquer self limiting fears, opposing the young models or
professional athletes. According to the sport England , these images and slogans or mantras are
representing the real stories of the women who play sport. As these images are completely
opposite of the real and stylized images of women today. The campaign strives to challenge the
assumptions about the feminity and identify pressures about the body image that stops women
from getting involved in sport and the leisure which inform anti obesity strategies. An outlook to
a compelling visualization of women’s diverse body shapes ranging from jiggly to toned that had

shown their invisibility in broader popular cultures. Though the multiple images and text are
summed up by a performance of feminity, the female body is a matter to be worked on and
toned and shaped through multiple possibilities of individual pleasure, health , desirability etc.
(Mulgrew, McCullon, Farren and Lim 2018).
The central aim of “ this girl can” being to empower women to overcome personal feelings of
shame, the sport England sorted to liberate women from the judgements that hold them back. For
example women of all ages or sizes are potrayed in campaign images and by mantras that enact
a performance of active women through affective capacities. Mantras like “ I swim because I
love my body. Not because I hate it”. The mantras are really appealing to women through
individualized emotions and self help discourses. In this way the campaign images are inserted
with post feminist appeals to the individual empowerment. As a digital campaign which is
operated from multiple public sites. This girl can allows women to imagine and feel their way
into becoming the sporting body that has eluded them to date. This girl can also invites the
women to embody the subject position of the do it yourself active womenhood.hasising on the
involved the ladies' page, her tale of trying to be better and making muscle. In addition to the
lack of research results and important debates on social inequality, this recent visualisation of
disparity and diversity is awkward in the main study (Fullagar and Francombe-Webb, 2015).

REFERENCES
Books and Journals
Darling-Wolf, F., 2016. The “Lost” Miyazaki: How a Swiss Girl Can Be Japanese and Why It
Matters. Communication, Culture & Critique, 9(4), pp.499-516.
Depper, A., Fullagar, S. and Francombe-Webb, J., 2019. This Girl Can? The limitations of
digital do-it-yourself empowerment in women’s active embodiment campaigns.
In Digital Dilemmas (pp. 183-204). Palgrave Macmillan, Cham.
Feingold, R. P., 2013. Every little girl can grow up to be queen: the coronation and The Virgin in
the Garden. Literature & History, 22(2), pp.73-90.
Fullagar, S. and Francombe-Webb, J., 2015. This Girl Can campaign is all about sex, not sport.
Hull, R. and Donnelly, R., 2019. THIS GIRL CAN FIGHT. Feminist Applied Sport Psychology:
From Theory to Practice.
Richards, L., 2018. Can girls play sport? Gender performativity in online responses to Sport
England’s This Girl Can campaign. In The Palgrave Handbook of Feminism and Sport,
Leisure and Physical Education (pp. 757-767). Palgrave Macmillan, London.