Health Promotion Program

This document discusses a health promotion program aimed at creating awareness about the adverse effects of smoking and providing strategies for smoking cessation. The target population includes young adults, indigenous populations, and low-economic class individuals. The program utilizes methods such as medical camps, handouts, campaigns, and videos to promote awareness. Cultural aspects and health literacy of the target population are also taken into consideration. The impact of the program on the audience is evaluated through surveys and investigations.

Running head: HEALTH PROMOTION PROGRAM
HEALTH PROMOTION PROGRAM
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HEALTH PROMOTION PROGRAM
Overview:
Smoking is emerging as a significant concern among the individual of 18 years and above
which can lead to major health complications (Jin et al., 2016). The prevalence rate of smoking
is increasing day by not among the Australian population both indigenous and non-indigenous.
Smoking is considered as the risk factor of many chronic illnesses such as cancer, chronic lung
disease, cardiovascular disease and many more. As indigenous population of Australia are more
vulnerable to any illness or injury, increased smoking rate among them might give rise to more
adverse effect which can even lead to death (Palmer, Chaiton & Schwartz, 2017). Hence by
considering the above facts and discussion, it is crucial to create awareness among the individual
regarding the adverse impact of smoking on health to reduce the prevalence rate of smoking.
Aim
To reduce smoking, it is crucial to create awareness among smokers about the hideous
impact of tobacco on their health. Smoking is an addiction which cannot be avoided easily in
individual who are chain smokers (Marron, 2019). Thus, strategies which can help them in
smoking cessation are also suggested through the program. Therefore the primary purpose of this
health promotion campaign is to create awareness about adverse effect of smoking. The
campaign also focusses on providing strategies for smoking cessation. The health promotion
program intends to enhance the physical and mental well-being of the patient.
Target population
Rendering to the Australian Bureau of Statistics’ national health survey, the prevalence
rate of daily smoking among the individual of age group 18 and above is 13.8% (Banks et al.,

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2015). According to the World Health Organization (2015), the prevalence rate of smoking is
more in the case of young adults, indigenous population and low- economic class individual.
Teenagers are either addicted to smoking or at the higher risk of getting addicted to it, hence
along with the other vulnerable populations, teenagers are also selected as the target population
for the awareness program. As the above mentioned populations are at a higher chance of getting
affected with the multiple chronic illnesses, so they are selected as target population for the
awareness program.
Method of promotion:
Health promotion program aims to create awareness among the individual who is at a
high risk of harm. However for the successful implementation of the health awareness program,
it is vital to choose the appropriate method. The channel for the promotion can be selected based
on the target population and their background. Here the target populations are of from different
experience, therefore the method for the health promotions is chosen accordingly so that they can
understand the severity of the condition. The selected methods for creating awareness regarding
the adverse effect of smoking include medical camps, handouts, campaigns and video (Park et
al., 2017).
Accommodation of the cultural aspects:
The target population selected for the health awareness campaign belongs to different
cultural background and hence requires cultural safety (Taylor & Guerin, 2019) Thus to ensure
cultural safety for every individual selected, accommodation of the cultural aspects should be
done accordingly. Indigenous population of Australia are culturally more vulnerable, hence fir
them an aboriginal health practitioner is to be included in the program (Mills et al., 2017). An

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aboriginal will be able to connect more efficiently with the indigenous individual and can make
them understand about the health effects of smoking and strategies for smoking cessation.
Recognition of the health literacy of the target population:
Health literacy is considered as the ability of an individual to make the health-related
decision on their own. According to Ju et al., (2017), health literacy among the indigenous
population and the people who belong to low socioeconomic condition is small, which is due to
their background. Therefore, while conveying awareness message to the target population, health
literacy of the target population should be considered. Thus, information associated with the
adverse effect of smoking and the strategies for smoking cessation should be conveyed in simple
language so that they can connect and can understand the concern and its importance.
Exposure to the audience:
Exposure to the target population is referred to as the increased considerate of the target
population regarding any topic. The primary purpose of the health campaign is to increase
knowledge about the impacts of smoking and strategies of smoking cessation among the target
population. By the aid of the health promotion method selected in the campaign, the exposure of
the target group can be increased and hence. As a result, their health literacy will also be
increased (Salazar, Crosby, & DiClemente, 2015). With the help of health camps, they will get
knowledge regarding the chronic illness and injury that can cause due to prolonged smoking.
With the aid of handouts, leaflets and videos they can visualise the situation and hence can
recount to the severity of the topic. Their knowledge about the impacts of smoking and its
strategies will increase. Accordingly, they can take a health-related decision on their own.

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Gain attention of the audience:
For the successful implementation of the health campaign program, it is crucial to
understand the severity of the topic to the target population. To do that, it is essential to grab
attention of the audience. There are several methods which can be used in the health awareness
campaign to earn more recognition of the target population such as, making the camps
interactive, getting to the point, make them understand that it is for their greatness. The handouts
should be attractive and can relate to their situation. They should be aware of the risk factor that
can increase the severity of the health condition. For better result, video can be used which can
arouse their emotion (Issel & Wells, 2017). After the camps, questionnaire or survey can be used
so that they can feel their involvement in the program.
Optimising message understands:
It is crucial for the audience to understand the word of the awareness camps so that they
can implement that in their daily life to reduce smoking. For better awareness of the adverse
impact of smoking among the target population, the characteristics of the audience are
considered. The literacy rate of the indigenous people and the community from the low socio-
economic background is low, and hence they require more attention during the camps so that
they can understand the message of the campaigns. They are educated in their language as most
of them are not comfortable in English, which will help to avoid language barrier (Maneze et al.,
2015).
The message is conveyed in a way which can help to promote behavioural change. Their
daily life activities which can be considered as the risk factor for the increased prevalence rate of
smoking should be identified. After, identification of the risk factor, different strategies that can

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be sued to reduce smoking can be suggested. One of the most common and cost-effective
methods that can be suggested is nicotine replacement therapy. In this therapy patient are
suggested to replace nicotine by any other supplements such as gums, spray, inhaler and lozenge
(Hartmann‐Boyce et al., 2018).
Impact on the audience:
After completion of the health promotion program, it is essential to evaluate its effect on
the audience to ensure that they have understood the primary aim of the program. To do that,
survey should be conducted to assess their learning. The questionnaire should be distributed
which comprises the question regarding the effects of smoking. Those who are not able to fill the
questionnaire on their own should be verbally asked. The data gathered from the survey will
provide an idea about the impact of health promotion campaign the target audience (Fertman, &
Allensworth, 2016).
Apart from these, their behaviour regarding smoking is also assessed that is if they want
to change their lifestyle or not. Their perception regarding quitting tobacco has been evaluated
with the help of survey. It helps in assessing the positive or negative impact of the health
awareness program in the target audience.
Investigation:
The target audiences are also assessed or surveyed to investigate any other health
promotion strategies that have been undertaken for the same issue that is smoking. It will benefit
the authorities involved in the campaign. They will learn about the plans that have impacted
positively on the target audience. Apart from this, the investigation will also help to identify the

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barriers that hindered the process so that they can avoid that in the health promotion campaign.
The examination will also help them to evaluate the impact of the previous health promotion
strategies in reducing the rate of smoking in the population (Eldredge et al., 2016). It will aid to
provide a more efficient approach in this program by assessing about the strength and weakness
of the previous plan, which can lead to high success rate of the health promotion campaign and
will also help them to understand about the attitude of the target population regarding such health
promotion campaign.

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