Health Promotion Report: Strategies for Youth Mental Health - HCR5002

This report examines health promotion strategies for improving mental health among children and young people, particularly focusing on Wandsworth. It discusses the prevalence of mental health disorders, relevant theories like behavioral change and collective action, and strategies for disease pr...Read More

HEALTH PROMOTION

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Question 1. Information on mental health among children and young people............................3
Theories of health promotion.......................................................................................................4
Health promotion and diseases prevention strategies..................................................................5
Communication strategies used for engaging stakeholder..........................................................6
Question 2. The ways through which “The Lalonde Report” may influence the health
promotion campaigns within the UK...........................................................................................7
3. (a) Planning of a health promotion programme.......................................................................9
3. (b) Resources required for successful implementation of health promotional plans.............11
Two type of evaluation designs and framework of health promotion.......................................11
Impact of health promotion campaign.......................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Health promotion is the process for enabling people for increasing the control over and tries
to improve the health. It also moves beyond with focus on individuals behaviours towards the
wide range of environmental and social intervention. This is also accomplishing by developing
health public policies, creating supportive environment and strengthen towards the community
personal and action skills. As core function of public health, this includes the health promotion
supports government, individuals and communities to address their health challenges. Wands
worth is the wide range that support on offering the locally for those children, families, young
people suffering from the mental health. This report will explain about some relevant statistics
and information on mental health among children and young people and also health promotion
theories. Along with this also discuss health promotion and diseases prevention strategies and
how the communication strategies keep the engaged with stakeholder. While also examine report
on how the Lalonde may influence the health promotion campaigns.
MAIN BODY
Question 1. Information on mental health among children and young people.
Childhood and young people at the critical stage of the life for mental health and this is the
time when having the rapid growth and development that take place within brain. Young people
and children acquire for having cognitive and social emotional skills that help them for future
mental health and are being so important for assuming them with adult roles in their living
society. Worldwide 15% of children and young people experience for the mental disorder and
this could include them with majority them with do not seeking them for achieving receive care
(Adolescent mental health, 2021). The consequences for not addressing the mental health and
psychological development for their young people and children extended towards having some
limited opportunities for leading the lives. Wandsworth, WHO supports the member’s states in
their development and implementation of the evidence, informed about their human rights
strategies for the promotion of mental health and provision of mental health care towards the
young people, families and children.

Figure 1 Mental health prevalence for young people health
In the last three years, this could lead them with young people for having mental health
problem which has increased by 60% and likely for having the mental health issues. The report
notes covid-19 heads into the three years and the impacts over the children and young people
mental health that continues the heavily. Having another disorder include the most common in
children with depression about their 3 and 4 years children and also have anxiety with 73.8% and
almost problem within 47.2% behaviour (Viner and et.al., 2021). Age and poverty issues level is
being highly affected the likelihood of children while receiving the treatment for the depression,
behaviour problem and anxiety. The rates reported the estimated about the nationally
representative surveys and this methods lead within the several limitations. Along with this
estimated that based on the reported as they match those medical records but the children may
also have the mental health disorder that has not been diagnosed.
Theories of health promotion.
Health promotion defined about the positive dynamic that not merely the absence of the
diseases. Health promotion is being directed the increasing clients well-level being and also
describes about the multi-dimensional nature of person that can be interact within the
environment with purse health. The practices of the health promotion and diseases were to
prevent that supported theories and concepts. Along with this understand and explain about the
health behaviour and help for guiding the development, implementation, development and
program planner’s theories and so on.
Behavioural change theory- This came to use before their other two approaches and
Wandsworth campaigns were based on this models (Leitch And et.al., 2021). While this also
represent about the preventive focuses and approaches that on lifestyles and behaviours which

impacts over the health. It also seeks the persuade individual for adopting the healthy lifestyle
behaviours and health services and also try to take some responsibility for their own health. This
model is also states about the ineffective in many cases in mental health for children and young
people that ignore the factor in the working social environment for health while by including the
culture, political factor and economics. This might be also help for the countries and many other
people for working with some disorder system and ensure them for having behaviours changes.
Collective action theory- This is the socio-ecological approaches which takes account for the
interrelationship between the individuals or young people and the environment as well. It is also
based on the view that mental health which is determined about the largely factors that operates
the control and individuals (Moslemi, 2021). This theory is encompasses ideas of community
that requires people individually and collectively acquiring for understanding, knowledge, skills
and commitment that tries to improve their understanding factor affecting the children and young
people mental health. In addition, this engages with them critical action that can contribute the
positive changes as it collected with better level. Collective action this is based on system
through which the mental health for the young people and children so that can keep their health
prevention.
Health promotion and diseases prevention strategies.
The terms health promotion and diseases prevention have been often the confused.
Promotion is defined as the intervening the optimizing the mental health while by addressing the
determinants the positive mental health before having particular mental health identified. Mental
health prevention is defined the intervening for minimize the mental health problem while by
addressing the determinants of mental health problems has been identified the group, individual
or focus on ultimate goals by reducing the number of mental health problem. Prevention and
mental health promotion are at core of public health approaches to young people and children
which address the mental health focusing on balancing the positive mental health as well as
preventing with mental health problems (Bensberg, Joyce and Wilson, 2021). Mental health
promotion attempts for encouraging and increasing the protective factors and also include the
healthily behaviours that can help prevent the mental disorder and reduce the risk factor that can
lead to the development of the mental disorder. It involves for creating the living condition and
environment that could have the support mental health and also allow the people for adopting
and maintaining the healthy lifestyles or climate that respects and protects the political, socio-

economic and culture rights and it might be very difficult to maintain the high level of mental
health promotion. Without having security and freedom those provided with rights and it could
be difficult for preparing some estimated concepts. Preventing mental health problems this could
lead within the starting and earliest years of promote the healthy social and emotional
development. Along with this also identify the better address concerns and identify about the
mental health problem among the young people and children (MacNeill, McGain and Sherman,
2021). The young people and children for preventing from the mental health as they can work
out, medication and this could be best chance that will provide the helping all young people
succeed and lead for healthy lifestyles. The prevention from such diseases and this could also
include them for working with some growth and make sure for having those effective concepts.
Communication strategies used for engaging stakeholder.
Health communication includes the written and verbal strategies to influence and empower
population, communities and individuals to make more healthy choices. Communication with the
stakeholder that can make the use of various strategies such as Email, online/virtual presentation
or project summary report and so on through which they can easily make the connection between
stakeholder. This came to use before their other two methodologies and Wandsworth crusades
depended on this models (Ajayi and Mmutle, 2021). While this likewise address about the
preventive spotlights and approaches that on ways of life and practices which impacts over the
wellbeing. It additionally looks for the convince individual for taking on the sound way of life
practices and wellbeing administrations and furthermore attempt to assume some liability for
their own wellbeing. This model is additionally states about the ineffectual as a rule in
psychological well-being for kids and youngsters that disregard the component in the functioning
social climate for wellbeing while by including the way of life, political element and financial
aspects. This may be additionally help for the nations and numerous others for working with
some problem framework and guarantee them for having practices changes. The youngsters and
kids for keeping from the psychological well-being as they can work out, prescription and this
could be most obvious opportunity that will give the aiding all youngsters succeed and lead for
sound ways of life. The counteraction from such illnesses and this could likewise incorporate
them for working with some development and ensure for having those compelling ideas. It
includes for establishing the day to day environment and climate that could have the help
psychological wellness and furthermore permit individuals for embracing and keeping up with

the sound ways of life or environment that regards and safeguards the political, financial and
culture privileges. It very well may be undeniably challenging to keep up with the significant
degree of emotional well-being advancement (Capriotti, Zeler and Camilleri, 2021). Without
having security and opportunity those gave freedoms and it very well may be hard for setting up
few assessed ideas.
Question 2. The ways through which “The Lalonde Report” may influence the health promotion
campaigns within the UK
The Lalonde report has been primarily introduced within the consideration in 1974 in
Canada which is formally titled as a new and advanced perspective over the health and also
proposed complete perception of field that are related to health. This is the most basic concept
which identified two major health related goals of the complete health care system such as
prevention of health care options and promotion of good health habits. The report is considered
as the primary and modern document all across the western world in order to recognize the
significance of the overall health care system along with the obligations that took furthermore
than the conventional health care system to get better ad advanced health benefits for the general
public that are living among the society. This expresses the broad range of understanding over
specific determinants of physical conditions in order to make the communications successful in
all contexts (Popp and et.al., 2021). In terms of describing the four major and foremost
determinants of health with accordance to the Lalonde report, it has been identified that it
includes complete health care system, human biology, lifestyle as well as the overall
environment.
The concepts that are related to the health promotions are majorly arises to the global
significance by following the Lalonde report which was initially published by the Canadian
minister of national health and welfare at specific times that shares a new and innovative
perception over the health related issues of the citizens. After fully introducing the Lalonde
report, the traditional perspective all above the health have been affected drastically in terms of
that the health care workers whether they are doctors, nurses, scientific community, general
public or government officials, they have to work together in collaborative manner with a
common and important aim of preventing the ill people within the society (Keyes and et.al.,
2020). Their foremost aim should be preventing people from ill habits rather than just responding

to illness. As this was the first report introduced by the government helps to create great
emphasis over the responsibilities for individual and specific people health along with their well
being that are beyond the offerings of the complete health care system within the United
Kingdom.
The Lalonde report among the UK has increased the overall health promotion strategies as
well as actions within the health promotion campaigns for instance, they help to build and create
health related public policies as with the help of this report, the health over the complete agenda
of all the policies among all sectors affects at multi level. It also assist in creating a supportive
environment by generating a living and working conditions that are highly satisfying, safe,
stimulating and enjoyable for the general public of the United Kingdom. It also help to
strengthen actions related to the community by making sure that the working of the health care
people set specified priorities, plan strategies, make appropriate decisions and are effectively
able to implement them in context of achieving better health advantages from the designing of
appropriate campaigns and support effective communication policies. It also assists in generating
personal abilities by providing people with detailed and complete information along with the
education related to the enhancement of lifestyle skills as well as enabling them to cope up with
the policies in extremely effective manner.
The specific reports those are associated with the Lalonde structure are able to reorient
heath practices and services by generating and developing health care services which highly
focuses towards the total requirements of the whole population of the United Kingdom and are
completely sensitive to fulfil the cultural requirements. This will also help the people living
within the United Kingdom to promote health promotional strategies by mediating, enabling and
did advocacy. Enabling states taking actions into partnership with individual and separate
persons or group of people in order to empower them with the help of mobilizing human as well
as materialistic resources to promote and protect the complete health of the citizens. Mediation
has been illustrated as a process through which the dissimilar interests of the society in terms of
social, emotional and personal perception of individuals, communities as well as diversified
sectors whether they are private or public but submissive in terms that promote and protect
health related benefits (Samara, Andersen and Aro, 2019). In terms of advocacy, it has been
evaluated that as a combination of social activities or separate personality to design effective

campaigns in order to get gain related to the political obligations, support policies, social
acceptance and system support for a specified health agenda or objective.
With the help of Lalonde reports, the health promotional strategies greatly focuses towards
preventing the causes of ill health through which the health care professionals of the United
Kingdom who out their emphasis in the overall perspective rather than just putting complete
focus over giving treatment at first to the persons who are getting ill. It also assists in identifying
and generating effectual communication techniques and areas which help into health promotional
activities and complete lifestyle in highly appropriate ways.
3. (a) Planning of a health promotion programme
The success of health promotional programmes is completely dependent upon the
appropriate planning and effective strategies that makes the plans most flourishing in nature.
There are six major steps that required be following and considering for successful planning of
mental health promotional programming which includes:
 Management of planning process: It is the primary and foremost step of planning a
health promotion programme under which the health endorsement and health care
workers or providers need to identify certain ways through which the stakeholders will
able to work in a team in order to make decisions most effective in nature. This step is
fully based upon the collection of data and their effective analysis within stipulated time
duration, budget and other required and significant resources. It is the major phase as
other stages are interrelated and completely dependent on this initial stage (Nutbeam,
Levin-Zami and Rowlands, 2018). By preparing team members and deciding ways of
working together, healthcare provider can plan and implement health promotional
programme in most victorious behaviour.
 Conducting situational analysis: In this stage, people are required to conduct situational
analysis. PESTLE and SWOT analysis can be done as it can able to help the health care
providers in order to know actual external environmental situations. They can understand
the social factors, economic conditions along with their internal strengths with
weaknesses as well. On the basis of this evaluation, they are able to plan health
promotional programme in most effectual ways.

 Setting goals and targeting audiences: At this specific stage, health care providers
required to make utilisation of situational outcome in order to develop goals for planning
health promotion programmes. In wider context goals and targeting people procedure can
provide specific directions to them and they perform their functions accordingly. As for
planning mental health promotion programmes, target will be children and adults of the
age of 24 years and the goal is to enhance the awareness among them regarding their
mental health status.
 Assignment of resources and selection of strategies: At this stage, people are required
to make utilisation of appropriate resources and brainstorming activities such as policy
development, health education, and communicational as well as other similar kind of
strategies (Haber, 2019). In order to achieve this, the health care providers can utilise face
to face communication activities and community development program strategy.
 Developing indicators: For each result, people are required to consider intended
outcome that they want to collect by planning health promotional programmes. It is very
much evident to develop indicators and make sure as whether they have appropriate
resources to access results, if they have enough time to observe results and accessibility
of data sources. For this kind of mental health promotion programme, health care
providers make use of stationery items, laptop, projectors by which they will be able to
provide detailed information in order to target people and can improve the mental health
of the people living within the society.
 Reviewing plan: After the performance of all stages, it is important to measure
effectiveness of the planning of mental health promotional programme and thus it is
possible by reviewing plan with effective KPI’s. The reason behind reviewing plans are
known for whether selected strategies that have contributed towards goals and target
people that have completely understood about their health promotional programme as
well as strategies. By comparing health data of people before the planning, the
appropriateness has been measured.

3. (b) Resources required for successful implementation of health promotional plans
In order to plan health promotional strategies and programme in most effectual manner,
there is a requirement of certain amount of resources such as stationery, finances, health
insurance premiums, workforce, laptop, funds and other facilities.
 Personnel: Skilled and well talented workers are one of the most significant resource
among all that helps to make promotional programme most successful in nature. They are
ones who perform their functions just like increasing awareness among all of the other
people, communicating with them, attracting them, providing them detailed information
regarding health promotion programme along with the ways of further improvements in
mental health (Alexander and et.al., 2020). Marketing manager, finance manager, health
care providers and other health care workers.
 Funds: For attracting targeted people and developing health promotional programme,
health care providers required to have enough of the funds. They are required to make
proper arrangements, need to do some paper work and for this, they also requires
financial resources. For development of planning and health promotional programmes,
health care provider will require 400 million pound.
 Stationery: In order to complete paper work and showing detailed information related to
mental health to target people, there will always be a requirement of projectors,
stationery and other similar kind of items (Kirk, 2018). For communicating and
attracting target people, there is a requirement of preparing a page over social media
platform and launching health promotion applications.
With the help of these resources, health care providers can appropriately able to
implement and plan health promotion programmes in most effectual and appropriate
manner.
Two type of evaluation designs and framework of health promotion.
The young people and children for keeping from the mental prosperity as they can work
out, remedy and this could be most clear open door that will give the supporting all youths
succeed and lead for sound lifestyles. The countering from such ailments and this could in like
manner consolidate them for working with some turn of events and guarantee for having those

convincing thoughts. It incorporates for laying out the everyday climate and environment that
could have the assistance mental health and moreover grant people for embracing and staying
aware of the sound lifestyles or climate that respects and protects the political, monetary and
culture honours (Reed and et.al., 2021). It might be irrefutably difficult to stay aware of the
critical level of enthusiastic prosperity progression. Formative evaluation occurs during the
program development and keeps working with proper implementation. Basically, this also
provide the information for achieving the program goals and try to improve the program for the
mental health for children and young people. Outcome evaluation can keep focus on the long
and short term program with having better objective. This might be also important for knowing
about appropriate measure that includes the knowledge, attitudes, behaviours, changes in
awareness, skills etc.
Impact of health promotion campaign
Forestalling psychological wellness issues this could lead inside the beginning and earliest
long stretches of advance the sound social and passionate turn of events. Alongside this likewise
recognize the better location concerns and distinguish about the psychological well-being issue
among the youngsters and children. Wellbeing advancement characterized with regards to the
positive unique that not simply the shortfall of the infections. Wellbeing advancement is being
coordinated the expanding clients well-level being and furthermore depicts about the complex
idea of individual that can be connect inside the climate with handbag wellbeing (MacKay,
2021). The acts of the wellbeing advancement and sicknesses were to forestall that upheld
hypotheses and ideas. Alongside this comprehend and clarify about the wellbeing conduct and
help for directing the turn of events, execution, improvement and program organizer's
hypotheses, etc. Without having security and opportunity those gave opportunities and it might
be hard for setting up scarcely any surveyed thoughts. While this moreover address about the
preventive bright lights and approaches that on lifestyles and practices which impacts over the
prosperity. It also searches for the persuade individual for assuming the sound lifestyle practices
and prosperity organizations and moreover endeavor to accept some obligation for their own
prosperity. This model is also states about the inadequate, generally speaking, in mental
prosperity for youngsters and young people that dismiss the part in the working social
environment for prosperity while by including the lifestyle, political component and monetary

viewpoints. This might be moreover help for the countries and various others for working with a
few issue system and assurance them for having rehearses changes.
CONCLUSION
From the above report, it has been concluded that health promotional and preventive
strategies which might include community development programmes, pre-school psychosocial
activities and skills that are assist in building programmes that plays a vital role. It helps to
enhance the awareness among people and will improve overall health of the people. The study
had discussed about the effectiveness along with the appropriateness of healthy diet and physical
activities in order to improving mental health status. The effectiveness of the Lalonde report also
had been discussed and illustrated in detailed and proper manner which shows as how it can able
to influence the way through which the health promotional campaigns are designed and
communicated with each other. Last but not the least, the study had also discussed about the
major six steps of planning an effective health promotional programme along with the resources
that are highly required and essential for preparing health promotional planning in an effectual
ways along with the structural framework evaluation through which the appropriateness of health
promotion programme can be measured.
With the help of effective health promotional programmes, the primary aim such as engage
and empower individuals as well as communities have been fulfilled in suitable manner by
choosing healthy behaviour and make certain changes that reduces the risk of development of
chronic diseases and other morbidities. These programmes will appropriately help them to
enhance their control over their own and personal health.

REFERENCES
Books and journals
Ajayi, O.A. and Mmutle, T., 2021. Corporate reputation through strategic communication of
corporate social responsibility. Corporate Communications: An International Journal.
Alexander, S.A., and et.al., 2020. Reflexivity in health promotion: a typology for training. Health
promotion practice, 21(4), pp.499-509.
Bensberg, M., Joyce, A. and Wilson, E., 2021. Building a Prevention System: Infrastructure to
Strengthen Health Promotion Outcomes. International Journal of Environmental
Research and Public Health. 18(4). p.1618.
Capriotti, P., Zeler, I. and Camilleri, M.A., 2021. Corporate communication through social
networks: The identification of the key dimensions for dialogic communication. Strategic
corporate communication in the digital age.
Farre, A.G.M.D.C., Pinheiro, P.N.D.C., Vieira, N.F.C., Gubert, F.D.A., Alves, M.D.D.S. and
Monteiro, E.M.L.M., 2018. Adolescent health promotion based on community-centered
arts education. Revista brasileira de enfermagem, 71, pp.26-33.
Haber, D., 2019. Health promotion and aging: Practical applications for health professionals.
Springer Publishing Company.
Keyes, C.L., and et.al., 2020. Are changes in positive mental health associated with increased
likelihood of depression over a two year period? A test of the mental health promotion
and protection hypotheses. Journal of affective disorders, 270, pp.136-142.
Kirk, D., 2018. Physical education-as-health promotion: Recent developments and future
issues. Education and Health, 36(3), pp.70-75.
Leitch, S. And et.al., 2021. Black lives matter in health promotion: moving from unspoken to
outspoken. Health Promotion International. 36(4). pp.1160-1169.
MacKay, K.L., 2021. Mothers: The Invisible Instruments of Health Promotion. Hypatia. 36(1).
pp.60-79.
MacNeill, A.J., McGain, F. and Sherman, J.D., 2021. Planetary health care: a framework for
sustainable health systems. The Lancet Planetary Health. 5(2). pp.e66-e68.
Moslemi, M., 2021. Reviewing the recent advances in application of pectin for technical and
health promotion purposes: From laboratory to market. Carbohydrate Polymers. 254.
p.117324.
1

Nutbeam, D., Levin-Zamir, D. and Rowlands, G., 2018. Health literacy and health promotion in
context. Global Health Promotion, 25(4), pp.3-5.
Popp, J., and et.al., 2021. Introducing the practice dive approach: an extension of co-creation in
physical activity promotion and health promotion. Health Promotion
International, 36(Supplement_2), pp.ii53-ii64.
Reed, M.S. and et.al., 2021. Evaluating impact from research: A methodological
framework. Research Policy. 50(4). p.104147.
Samara, A., Andersen, P.T. and Aro, A.R., 2019. Health promotion and obesity in the Arab Gulf
States: challenges and good practices. Journal of obesity, 2019.
Viner, R.M. and et.al., 2021. Impacts of school closures on physical and mental health of
children and young people: a systematic review. MedRxiv.
Online
Adolescent mental health, 2021. [Online]. Available through:
https://www.who.int/news-room/fact-sheets/detail/adolescent-mental-health
2

3