Health Promotion Strategies for Fetal Alcohol Syndrome

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Fetal Alchohol Syndrome
Name of the Student
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Author Note

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Introduction
Health promotion refers to the process that enables people to grow their control over
their health (Eldredge et al., 2016). In the words of McPhail-Bell, Fredericks and Brough
(2013) health promotion has been mentioned in the 1986 Ottawa Charter as the process that
allows people to attain a level of complete mental, physical and social wellbeing. The issue
identified in the previous task dealt with foetal alcohol syndrome that occurs among children
whose mothers consumed alcohol during pregnancy (Cook et al., 2016). This report will
discuss health promotion strategies on the aforementioned syndrome, in relation to the
principles of Ottawa Charter and TePaeMahutonga.
Discussion
Principles of Ottawa Charter
The Ottawa Charter for Health Promotion refers to an international agreement that
was enforced at the First International Conference on Health Promotion, in November 1986,
at Ottawa, Canada. According to this agreement, the fundamental resources and conditions
that are required for optimal health and wellbeing are namely, (1) peace, (2) education, (3)
shelter, (4) stable ecosystem, (5) food, (6) income, (7) social justice and equity, and (8)
sustainable resources. Enhanced health for all individuals is a chief societal objective of
governments and the keystone of sustainable development (Sallis, Owen & Fisher, 2015).
Millennium Development Goals (MDGs) have been identified to form the background of the
global efforts related to health. Nonetheless, they were not overtlyfocussedon thereasons of
poor health in the public health sector. The importance of the Ottawa Charter can be
accredited to its role in fostering a collaborative approach and promoting health by bringing
about change in the social determinants of health. Hence, it established a fundamental agenda
for public health, precisely to convey the standards public health trails, thereby snow balling

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the prospective for the reflexivity of the arena and occasions to consider balancing values in
movements that endorse populace health.The Ottawa Charter recognises three important
strategies for promotion of health namely, (i) advocate, (ii) enable, and (iii) mediate (Baum &
Fisher, 2014).
 Advocate- Optimal health has been identified as the primary resource for economic,
social and personal development, and imperative for ensuring quality of life of the
population. Family advocacy has been found to exert a vital role in assisting
individuals and relations affected by FASD. The principle of advocacy has been
incorporated in the project plan by seeking assistance from a range of non-profit
educational group of parents, who work in collaboration with healthcare and local
government professionals for identifying, understanding and caring for persons with
FASD, and their family members (Lee, 2015). The primary objective of advocacy is
to avert the future generations from living with this disability, in terms of growth,
cognitive skills, facial features, and other birth defects (Memo, Gnoato, Caminiti,
Pichini&Tarani, 2013). Prenatal exposure to high rates of alcohol is a multifaceted
public health concern that creates a major impact on the society. Exposure to alcohol
during pregnancy is the sole reason for different functional and neurodevelopmental
impairments and learning deficits (Memo, Gnoato, Caminiti, Pichini&Tarani, 2013).
Hence, advocating for the affected people encompasses demonstrating a deep
commitment towards prevention of the prenatal exposure. This can be achieved by
obtaining adequate funds from the government organisations and increasing
provisions of education on FASD behavioural phenotype. Women will be asked to
intake more juices in place of alcohol and will be educated on FASD related
knowledge and skills. This principle is essential since it ensures that all New

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Zealanders, particularly those who are vulnerable to FASD share their voices on the
issues that they perceive important. (Add example related to the poster )
 Enable- Health promotion often relies on the goal of achieving equity in health in the
target population. The basic objective of this principle is to reduce the differences in
the present health status of the vulnerable population (Clavier & de Leeuw, 2013).
This has been taken into consideration by increasing the access to resources and
opportunities for achieving a holistic health potential. Awareness will be increased on
the disorder by educating the population (especially females) on the impacts that an
alcohol exposure during pregnancy can create on the health and development of their
child. Efforts are being taken to provide a supportive environment to the vulnerable
people that will provide assistance in realising the complete health potential. Such a
supportive environment will protect the New Zealanders from several factors that can
threaten their optimal health outcomes. Increasing their access to relevant information
on the management and treatment of FASD with the help of control plan will reduce
inequities faced by the Maori people. Besides free health services and screening
programs, ban on liquor sale to women would help.
 Mediate- According to Flynn (2015) the prospects and prerequisites for an enhanced
health outcome cannot be ensured without adequate help from the government and the
economic sectors. Help from non-profit and voluntary organisations facilitate
accomplishment of this principle. The industry and media sector is also imperative in
interpreting FASD and the associated disabilities, engendering accommodation and
change on behalf of the affected people, and providing assistance in meeting attainable
goals of reducing alcohol exposure. This is crucial owing to its role in allowing people
expand their self-reliance and capabilities. Collaboration between DHB, PHO, and
government antenatal clinics will ensure regular checkup of the females. Conferences and