Health Promotion Strategy PDF

INTRODUCTION
Health promotion strategy is defined as the planned intervention of social, economical,
political authorities to enhance the control and awareness about health care. Instead of focusing
on treatment of health issues it emphasises on analysing the major cause of the poor health
conditions. This analysis is very useful in establishing better governance for healthy life and for
promoting the health literacy (Ahn, 2015).
The report will describe the impact of social and economic factors on the health of
individuals. It will address the role of government authorities in minimizing health inequalities
and will describe the barriers and government strategies for health promotion. The report will
also discuss the contribution of professionals in meeting health promotion targets and healthy
living standards. The report will explore the relation between health beliefs and health behaviour.
It will explain the health promotional planning campaign and its impact on health promotion
strategies.
TASK 1
1.1 Socio-economic influences on health
The various social and economic influences have great impact on health of individuals.
This impact can be analysed by following socio-economic factors:
Education: The education level of the individuals greatly affects the health. The lack of
knowledge and awareness about health considerations leads to the conversion of simple illness
into the major health diseases. The unawareness about the seriousness of the health care can not
only increase the risk of death of individual but can also result in contagious diseases.
Unemployment: The unemployment prevents the individuals from accessing the available health
care facilities. There are groups who are aware about the healthy livings styles and health care
methods but since they are unemployed they are not financially capable to support the health
care measurements. It also makes individuals less concerned about the health conditions as they
tend to concentrate on finding financial stability (Edelman, Mandle and Kudzma, 2017).
Life style: The life style of the individuals is the major factor in affecting the health conditions.
Most of the young generation tends to avoid healthy and nutritional diet which leads to
malnutrition and serves as the cause of severe diseases. The stressful working environments and
engaged life schedule which is deprived of proper rest and diet gives rise to health illness.
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Discrimination: There are people who are aware about the health concerns but they do not get
the proper health care facilities due to discrimination factors involved in society and culture.
Some patients are not provided proper health care because they are considered as underserved on
the basis of race, gender, age or caste factor.
Access to health care facilities: The poverty and unawareness among the people create the
limitations for them to access the available health facilities. There are certain sections of the
society which are deprived of these facilities and individuals do not have easy access to them.
This factor also influences the health.
1.2 Relevance of government sources on health inequalities
The government sources are the major tools for drawing attention towards the health
inequalities. Some major sources which have successfully reported the inequalities in health
sector are as follows:
Health survey for England (HSFE):
This survey analyses the changes reflected in health and lifestyles of the people by
various interaction and interview sessions (Eldredge et.al.,2016). It helps the UK government to
monitor the health concerns and to make required policies for improving health conditions. For
instance this survey was successful in creating awareness among senior citizens that they may be
vulnerable to kidney and blood pressure diseases and thus the statistics of this data has
encouraged a lot of citizens to periodically measure blood pressure and kidney performance.
Marmot Report 2010:
This report targeted the health inequalities by keeping it in alignment of government
health policies and social determinants related to the health. It highlighted the fact that people
under poverty and lower social and economic status have higher risks of disabilities and can die
earlier than compare to rich and wealthy sections of society. This report encourages the
government and local authorities to prepare new frame work which also focus on health
conditions of socially backward sections. This report promoted the policies which ensure that all
children are getting the best facilities, development opportunities and health care facilities. It
addresses to raise the economic standards by employment and low cost health care to minimize
the health inequalities.
Health committee:
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