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Health Promotion Substance Abuses Assignment

   

Added on  2020-04-21

11 Pages3334 Words217 Views
Running head: HEALTH PROMOTION: SUBSTANCE ABUSEHealth Promotion: Substance abuseName of the studentName of the UniversityAuthor Note

1HEALTH PROMOTION: SUBSTANCE ABUSESubstance abuse is a global peril and is a threat to humanity and sustenance ofmankind. Substance abuse can affect an individual’s life at any point of time. People havebeen using drugs and alcohol on a long term basis. Drugs find use in the treatment of ailmentswithin an individual. However, the drugs can be further divided into schedule and no-schedule drugs, which is the main contributor to substance abuse. Drugs and alcohol has beendoing harm to the society and deaths by substance abuse are reportedly higher in manydeveloping and developed countries. Health promotion motivates us to embrace the idea of well-being. Many programshave been initiated worldwide to eliminate the problem of substance abuse, which is oftenshort term and it is concentrated on simple facts and situational analysis. However, the lackof community based approaches hinders the success of much of the programs. The currentstudy discusses in detail in the generic strategy for health promotion, designing an action planfor promotion of the health objectives. The Ottawa charter for health promotion has also beendiscussed in the current regards.The ‘generic’ strategy Health promotion and prevention of disease is two distinct topics and are related.Prevention generally identifies the problem and helps in avoiding similar situations in thefuture. The focus of prevention in the field of substance abuse is reduction in the drug usage,reduction in the use of alcohol or tobacco.Health promotion works as a broader level of prevention, which mainly focuses on theall-over well being of the patients (Eldredge et al., 2016). Health promotion targets to reducethe stigma along with addressing the root cause of drug abuse. Health promotion is a processof providing sufficient knowledge and autonomy in the hands of the individuals andcommunity in general for controlling their own health.

2HEALTH PROMOTION: SUBSTANCE ABUSELike every other things which makes human “feel good”, the psychotic substanceslike drugs, alcohol and tobacco changes the way we feel. These psychotic substances have thepotential to do both good and bad by taking the charge of life from our hands. The traditionalprevention programs focuses on the ways to prevent and treat the negative outcomes of thisproblem (Neiger et al., 2012). This has led the government to apply many policies andlegislation, which restricts the supply of the drugs, alcohol and tobacco. Health promotionsdoes not necessarily seek to protect people from harm, it encourages and enables people togain control over their health (Soubhi, & Potvin, 2010). The health promotion interventions always focus on the well-being of the people.Each substance has its associated side effects and produces different symptoms andexpressions in an individual; every environment has different cultures, which adds elementsof resiliency. In this respect, porter’s generic strategy model could be used for affective promotionof health objectives within the population. The model was suggested by Michael Porter in1980 to establish the relation within organizations at the grassroot level and the industry as awhole. The strategy in general believes in maximization of the core capabilities of anorganization to provide it with a competitive advantage over other similar market players(Benavides-Vaello, Strode, & Sheeran, 2013). The strategic model can be divided into threedifferent objectives such as – cost leadership, differentiation, differentiation focus, costfocus, stuck- in-the middle. There are some of different aspects of the model which could beelaborated further based upon the requirements and scope of health promotion.The cost leadership focuses upon designing and promotion of strategies for healthpromotion which would provide the best –in –class services to the desired section ofaudiences. In this context, the target audience would be the one suffering from drug abuse.

3HEALTH PROMOTION: SUBSTANCE ABUSEThe goal of the health promotion objective would be to provide them with best possiblealternatives or medication for management of the side effects of the drug abuse. Thereforedesigning health promotion campaign where the patients are provided with cost effectivemedicines such as opoids for pain management and central nervous system depressant suchas diazepam and alprazolam can help in the establishment of cost leadership. The success of the campaign lies in the differentiation of the promotional strategies,which can help in reaching out to the maximum number of audiences. In this respect, usingdifferent modes or platforms for promotion such as handmade posters, pamphlets along withlarge scale online campaign can help in diversification of the audience bases. The differentiation focus here means drafting out promotional plans and awarenessmessages for individual audience section. The peril of drug abuse is common within theyouth as well as the aged who have suffering from long term addiction ("Lives of Substance -personal stories of addiction", 2017). Therefore, the mode of treatment and strategicpromotional plan varies according to the section of audiences being addressed. The cost focus here refers to the designing and mitigation of cost effective alternatesolutions which could help in controlling and regulating the incidence of drug abuse. There isa need to identify the focus group and reach out to them individually, through effectivecollaboration with multiple state and federal government health channels. As commented byLoss, Lindacher & Curbach(2014), regular blood tests, vaccination, affective medicationmanagement along with following a holistic care regimen can reduce the dependence onsuch illicit sources. The stuck in the middle situation can be encountered in case properresearch and evaluation is not done before the implementation of the promotional objectivesand campaign.

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