Health Promotion

RUNNING HEAD: HEALTH PROMOTION
HEALTH PROMOTION
Name of Student
Name of University
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INTRODUCTION
Health promotion in fact, is very relevant in today’s world, more than ever because of
the need of addressing distinct public health and individual problems. The healthcare scenario
is now positioned between the unique crossroads of ‘triple burden of diseases’ that is
constituted by unfinished agenda of eradicating communicable diseases, the newly emerging
and remitting diseases along with the spike in non-communicable diseases. The factors that
aid development and progress in modern healthcare are – globalization (Borg & Rao, 2016)
urbanization(Gassasse et al., 2017), enhanced global travel and communication along with
advanced technologies also lead to beneficent health outcomes coupled with vulnerability
risks to poor health. Urbanization, sedentary lifestyles and lack of exercise are the cause of
many diseases. High prevalence rates of tobacco smoking along with elevation in the rate of
improper dietary practices, lack of physical movements and exercises increase the risk factors
which in turn increase the rate of communicable diseases. Global climatic changes
(Springmann et al., 2016), leisurely and sedentary lifestyle(Gray, 2018), increase in the
frequency of natural disasters, security threats and financial crisis – has its own hazardous
effects and pose a huge challenge to public healthcare promotion.
World Health Organization define ‘health’ as a state of social, mental and mental
well-being and as a state of complete absence of a disease. A relishing of a highest attainable
health standard is actually considered as one of the most important fundamental rights of
humans. In In the recent decades – an increased recognition of biomedical interventions has
occurred but it is not enough to promote ‘healthcare’ as a whole. Health is vastly influenced
by external economic, sociocultural (Thoma, & Waite, 2018) and political factor. These
forces chaperone the complex circumstances within which people live, grow, work to earn
and grow old and they also shape the array of systems that form the interface between
healthcare and its clients. Highest standard of health can be only achieved - depending on the
holistic (Schmit, 2016) comprehensive approach that goes past traditional (Gaffney et al.,
2019) or conventional curative care by communities, healthcare providers and different
stakeholders. Holistic health approaches empower people and communities in becoming self-
aware and manage their own health, take up leadership for their community public health and
also promote collaborative action to start and undertake healthy health policies to create a
sustainable health structure in society. Capturing the essence of “health promotion”, people
will be able to empower themselves to manage their entire health and control the social
determinants on their own. Personal - level, organizational- level, social- level interventions
are required to facilitate the environmental and lifestyle adaptations for improving public
health in a sustainable way.
Healthcare promotion has been seen to suffer from identity crisis. Social workers,
acquaintances, friends, family nurses, doctors, allied health professionals are integral
nuances of an aspiring health promotional change. Health promotion is multi-faceted,
complex and insightful at the same time and it involves a spectrum of diverse interventions to

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finally bring about a health change. Despite this constraint, healthcare promotion has become
a professional entity globally. ‘Health promotion’ is so significant a matter that it has been
incorporated in organizational goals, book titles, journal titles, conference topics, healthcare
departments, university programs and subjective researches as well as social change
campaigns. Consistency lack with conceptual handling of ‘health promotion’ has hindered a
credible promotional strategic planning in restoring distinctive discipline in Australia’s
healthcare network (Kendrick et al., 2019). This very fragmentation has resulted in confusion
and conflicts amongst healthcare professionals, politicians, social workers, activists and the
common mass – making the situation even more difficult. The major challenges to healthcare
promotion and achievement of sustainable development goals are – 1. Health professionals
are confused and very unclear about their own roles in the system and how to carry out health
care promotion 2) Government organizations being very unsure of how to pile up and recruit
the resources to start a health promotion, 3) Even the common public is unclear about how to
react and respond to healthcare policies and healthcare promotions. 4) Social and cultural
inequalities in the population 5) Coercion 6) lack in health education, skill development and
training 7) ineffective food and nutrition policies.
In the year of 2015, with one hundred and ninety two United Nations registered states,
Australia adopted an Agenda for Sustainable Development by 2030. The Sustainable
Development Goals formed basis for a global partnership to bring about a health promotional
change. It recognized ending the poverty, other deprivations, strengthening and improvement
of education and health protocols, reduction of inequality and directing population into an
economic growth along with taking urgent actions on environmental protection. Sustainable
healthcare development in Australia - focuses on improving public health by promoting
integrative framework and equity amongst all Australian cultures and social groups. The
sustainable development is strongly related to the beginning of Millennium Development

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Goal era. The MDG’s agenda is targeted on reducing child mortality; improving maternal
mortality, combating acquired human immune deficiency syndromes and also communicable
diseases. The injury burdens, non-communicable pathologies including promotion of mental
health and the strengthening the preventive measures against alcohol and other substance
abuse, enhancing general public’s access to different medicines and to quality healthcare -
are important action areas of SDGs. These action areas are synchronous with different types
of new opportunities in healthcare promotion with the emergence of global digitization,
advancement in science and medical technology, bettered mortality rates of a nation, logical
and equitable financial frameworks in healthcare system and educational empowerment.
DISCUSSION
The six dimension of sustainable healthcare development are – 1. Institutional
accountability and individual responsibility 2.Disease prevention and health promotion 3.long
term strategic perspective and innovativeness 4.Quality 5.Institutionalization of
environmental concerns. Practitioners are often expected to comprehend and respond to a
wide range of multiple social determinants of human health. This always requires a good
planning, implemention and evaluation of the health promotion strategies which are more
intricate and very multifaceted than the past and this would involve the explicit consideration
of values and social principles as they are important to the modern healthcare changes. A
value of an idea or a concept is considered worthy, and desirable. Social principles often
explains the code, conduct or the rule for an action. An oriented action is vital to succeed
with the promotional plan. Core values, the health promotion principles are very critical to
the success of a healthcare change plan. Various sorts of modifications to central aspects of
health promotional principles are to be made with research and development. There are
certain ways of applying a beneficial health promotional and sustainable development plan
which are -1. Action is directed towards social determinants of health 2. It should be able to