PEST Analysis of Healthcare Environment

This assignment requires students to conduct a PEST analysis of the healthcare environment. It examines the political, economic, social, and technological factors influencing this sector. Students are expected to analyze these forces and their potential impact on healthcare delivery, policy, and innovation.

Healthcare Environment

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASKS.............................................................................................................................................1
1: PEST Analysis in order to expand business in London .........................................................1
2: Recommendation for handling this expansion .......................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The term health and social care is related with services which avails from various social
care providers. There are several HSC which provides free guidance and knowledge to people
for improving their health in local and national areas. Along with this, in today's society there are
several people are live in the society and face different issues about the health. This report is
based on FRANK is a free advisory service company which offer different advice and
information to anybody (Davies and et. al., 2011). They are mainly concerned regrading
substance misuse and drugs. It was established in 2003 by the health and home office department
in order to address substance misuse amongst young adults and teenagers. In order to expand
their business operations in London they focus on Email, Text, A telephone Helpline, A online
services and face to face communication. Due to this they considers on applying PEST Analysis
which is essential for the company.
TASKS
1: PEST Analysis in order to expand business in London
FRANK: It is a free advisory business which provides different services, advice and
informations to different persons who are concerned regarding substances misuse and drugs. In
the organisation, there are various departments but Home and Health office is plays vital role in
providing accurate information about substance misuse amongst young adults and teenagers in
an effective manner. Due to this, they currently give different information as well as advice
towards A live chart service, Text, Email and A Telephone helpline to young adults. FRANK
expand their business operations or functions like to open a drop in centre to give face to face
advice and information. So in this they would be placed in London and give necessary message
to persons in an effective or efficient manner. Company mainly focuses on PEST Analysis
because it is one of the better and essential tools for analysing market information (He and
Zeadally, 2015) It is known as strategic techniques for knowing market decline or growth,
direction and potentials for operations and business positions effectively. In this approach,
Political, Environmental, Social, and technological factors are mainly considers.
PEST Analysis: It describe as a framework and source of macro-environmental factor.
Main use of this factors is scanning the components or elements of strategic management. It is
also known as external analysis and evaluation when organising a strategic investigation as well
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as doing market research in a proper manner. So it will provides an effective overviews of the
various macro-environment to be considering into consideration. It is one of the better and
essential tools for the company in order to analysis market rends and other necessary information
regarding marketplace. With the use of this aspects, company can deeply understand about the
market or society issues which are faced different persons in the environment (Kim and et. al.,
2013). It is highly effects on environment in a negative way so in order to address this problems
Health and Home department mainly consider of applying PEST analysis. These are determine
under this in a detail form-
(Source: PEST Analysis of the FRANK, 2017)
Political: In this factor government plays vital role and responsibility for regulating legal factors
and regulations. These are assessed in ways of company ability to influence the trade markets
and business environments. With the help of this factors, an organisation can sort out main
problems in an effective manner (Chen and Chang, 2013). There are certain problems such as
trade regulations, political stability, employment laws, tax guidelines and safety regulations.
FRANK is a service provide company about drugs and substances misuse to amongst young
adults and teenagers. In order to give necessary information they currently use online, Email,
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Illustration 1: PEST Analysis

Text and telephone helpline services. But they decide to expand their business in London and
launch a centre in which face to fave advice and information can be facilitated for the persons
who are need. In this they face different rules and regulations which is highly effects on giving
all message about misuse and drugs to persons who are actually require. In this legal authority
put the safety regulation because in this act business can safe their society and community who
are faced this issue in their life. In this company face positive and negative effects effectively.
Positive effects is, business entity can easily communicate with their younger because they have
government permission in order to enlarge their company (De Miguel-Bilbao and et. al., 2013).
Negative effects is identify as a different rules and regulation which bound the company in the
decision making process. So in this, an enterprise can not taker better judgement to providing
face to face information to younger. For instance: innovative state tax policies and strategies for
accounting, other employment laws and legislation for worker handbook maintenance, political
instability or unbalance in an international partner country. For past few years, business entity
are facing political scrutiny in global level. Prices of drug already pressure in Japan and Europe
and US also. All these are not drug markets but distributors are this in trouble. In this margin of
the price are already moving low and force is starring to losses for few drug places including
Johnson. This factor is one of the main challenge for the business entity (Chen and Chang,
2013).
Economic: It is also main and effective factors which is follows by the service provider in order
to give important information to persons. Company can enlarge this business operations and
activities, so they required to follow face to face communication. In this process, company
mainly discuses this issues in an effective manner. In this factor, company evaluate the economic
problems that are enchained to have an effect on the firm. There are certain factors such as
interest, unemployment and inflation rate, policies, economic growth and business cycle which
is followed in the particular country. This factors also effects on the business operations and their
services in an negative as well as positive manner (Ferraro and et. al., 2016). It is mainly focus
on the business growth and success so that company should try to analysis all marketplace in an
effective and systematic manner. Due to this factor, FRANK focus on maintaining economic
condition and situation as well as tries to provide different services to the persons about drugs
and misuses. For instance: variation in interest rate and international economic success or
growth. It is known as financial fluctuations or displace that are not controllable. For example: in
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this interest rate of the go down that define as loan cost of the company. There are other aspects
which are important for the business expansion such as inflation rates, Gross domestic products
growth and loss, company debt, potentials customers income in particular area, workers salary
and treads in the industry. In this company are emphasised with a success or growth squeeze as
well as trying to reduce costs in essential ways. Still, the economic condition has to continuing
enhance and the employment rate is also high the recession. However, fluctuation in currency
that will maintain to be a worry source for the business organisation.
Social: In order to enlarge their business in London, this factor is very essential parts to
understand market situation in an effective way. In this form, company can evaluate the socio-
economic culture and atmospheres of its marketplace via aspects such as cultural limitation,
customer demographics, education and lifestyle attitude etc. with these, firm can know how
buyers requires or shaped (Howarth and et. al., 2013). In this, they also carry out to the place for
a buy. For examples: population growth success & growth, shift in educations & safety needs
and modifying career attitudes. Due to this, FRANK would like to open and launch a drop in
centre to give face to face advice and information to amongst young adults and teenagers
towards substances misuse and drugs. This factors bring up the cultural attitudes and norms of
mark sociology and that of business partners, employees and challenger etc. For instance: a
maximise in demand and needs of green energy that can impacts the energy factors (Kim and et.
al., 2013). In this firm use to power and ability for their equipments to for expand their business
services in London. In this organisation mainly emphasis on customer age, cultural traditions and
norms, diversity, population decline or growth, service career attitudes, public safety & health
and religious influences. This types of factors present threats and opportunities to the service
industry. In this public is more familiar than ever as well as its demands and expectation that
have to modified simultaneously. It is lead to extra pressure and force on the business entities in
an effective or efficient manner. In this social networking is added in to the service industry and
public activism are under a different force per unit area so in this they can closer to the buyers
and keep profitable growths and success rates.
Technological: It is also very important part of the business entity in order to use innovative and
advanced technology to communicate all issues and problems to younger in a systematic manner.
It has negative and positive effects on the introduction and information of services or facilities
into marketplace which is assessed in this factor (Kim and Chung, 2014). There are certain
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aspects which include technologies lifestyle, advancement, internet role and the disbursement on
technology investigation by the legal authorities. There are few examples such as variation in
technology incentives, innovation rate and automated procedures in the company. Company can
use advanced technology aspects and focus on research and development programs, so that they
can produce effective products and services. So it is very important and essential part of the
business in order to introduce their service elements in an effective and efficient manner. This
will help organisation in regards to reduce this issues and problems in the environment. It will
impact on business cost and value as well as efficiency of company in a direct manner. Dropping
behind advanced technological trends, firm can use outdated software, or equipments, and
evaluating the barriers towards technology (Trajtman and et. al., 2013). Due to this, they can
faces in order to enter in London all these trip within this category. There are different factors
which are important for the business enlargement are as follows: automation opportunities, better
equipments & aspects approaching on the marketplace, technology incentives such as tax
credits, improvements or enhancement to face to face communication and other internet services.
It also remains the sources of business expenditure or outlay for the company. Specially the
boost of social and internet networking that has provided to fall few profitable opportunities for
the company.
2: Recommendation for handling this expansion
As per the above information that can be determined PEST Analysis is very important
and essential part of the business success and development (He and Zeadally, 2015). Main use of
this approach in the company is to identify market information in an effective manner. FRANK
is a service provides company that give different information about drugs and substances misuse
to amongst teenagers and young adults. Company expand their business operations and activities
in London so they require different tools and techniques such as face to face communication,
online, telephone, Email and text services etc. All these are important and vital for the company
to enlarge this business information and advise effectively. This approach is very important
because it gives an easy and simple to use framework for business situation evaluation. It
involves and considers cross-functional expertise or skills (Yoder-Wise, 2014). This assist to
decrease the effects and impacts of potentials issues or threats to company. It is very beneficial
elements of the firm because it encourage and aids the create of strategic thinking & reasoning
within organisation. It is give better performance that enables company in regards to exploit and
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identify innovative opportunities. PEST also supports to assess formulations of entering
innovative places such as globally and nationally. With the use of this elements, FRANK can
easily develop their new business and give important information regarding drugs (Davies and et.
al., 2011). According to the research and survey, health and home office department children
who are 12 years and above that consist of 8% of population and those young person are
consuming drugs in illegal manner and for past 30 days approx 12 million children of age 12 has
consumed illegal drugs. Illicit drugs considers hallucinogens, marijuana, hashish, heroin,
cocaine, inhalants and prescription drugs which are utilized without a medicine. There are
different information and advise which are provides by the company to their persons such as
chemicals, drugs and while all drug goods various physical impacts, entire abused or misused
substances are exchange single think in average (Hoffmann and et. al., 2013). They hijack ans
seize the normal activity of the persons brain and modify the form. So in this brain of the
younger responds to problem's of self emotion, judgements, control, learning, memory and
motivation. Although, it can cause as persons heart, lungs system to fail and malfunction. Long
term impacts of drug use highly effects on the person personality and their health. In this health
and home department plays essential role in giving essential and useful advise to their customers
in a systematic manner. Consequences and short term uncertainty are the potential effects at long
period. It is said as negative effects on health that can be lead to dependence. Whether clients
become addicted to OxyContin, Xanax, Marijuana, methamphetamine, vicodin or heroin, the
impacts on the persons brain and his or her life (Lewis and et. al., 2016). In order to expand their
business operations and activities in London, they requires different tools and techniques of
marketing such as transportation, market research, and other essential aspects in order to attract
different number of the persons in giving necessary advice to them about drugs and substances
misuse in an effective and efficient manner.
CONCLUSION
As per the above important information, that can be concluded that health environment
which is essential parts of the business success and development. Company expand their
business operations and activities in London, so in this they required different tools and
techniques. These are online services,. Text, Face to face communication and other essential
facilities. These are provides to customers who are face substances misuse and drugs by the
company. In order to identify market situation business organisation mainly focuses on PEST
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analysis because it give entire information and advice about the market condition, product price
and its effects on economic.
REFERENCES
Books and journals
Davies, A. and et. al., 2011. Gaseous and air decontamination technologies for Clostridium
difficile in the healthcare environment. Journal of Hospital Infection. 77(3). pp.199-
203.
He, D. and Zeadally, S., 2015. An analysis of rfid authentication schemes for internet of things in
healthcare environment using elliptic curve cryptography. IEEE internet of things
journal. 2(1). pp.72-83.
Kim, S., Kim, S. and Eom, D. S., 2013. RSSI/LQI-based transmission power control for body
area networks in healthcare environment. IEEE journal of biomedical and health
informatics. 17(3). pp.561-571.
Chen, C. C. and Chang, Y. F., 2013. Smart healthcare environment: design with RFID
technology and performance evaluation. Journal of Medical and Biological
Engineering. 33(4). pp.427-432.
de Miguel-Bilbao, S. and et. al., 2013. Analysis of exposure to electromagnetic fields in a
healthcare environment: simulation and experimental study. Health physics. 105(5).
pp.S209-S222.
Ferraro, S., Braga, F. and Panteghini, M., 2016. Laboratory medicine in the new healthcare
environment. Clinical Chemistry and Laboratory Medicine (CCLM). 54(4). pp.523-533.
Howarth, G., Bown, S. and Whitehouse, S., 2013. The importance of comprehensive protection
in today's healthcare environment. SAMJ: South African Medical Journal. 103(7).
pp.453-454.
Kim, J. and Chung, K. Y., 2014. Ontology-based healthcare context information model to
implement ubiquitous environment. Multimedia Tools and Applications. 71(2). pp.873-
888.
Trajtman, A.N. and et. al., 2013. Continuing performance feedback and use of the ultraviolet
visible marker to assess cleaning compliance in the healthcare environment. Journal of
Hospital Infection. 84(2). pp.166-172.
Yoder-Wise, P. S., 2014. Leading and Managing in Nursing-E-Book. Elsevier Health Sciences.
Hoffmann, T., Bennett, S. and Del Mar, C., 2013. Evidence-Based Practice Across the Health
Professions-E-Book. Elsevier Health Sciences.
Lewis, S. L. and et. al., 2016. Medical-Surgical Nursing-E-Book: Assessment and Management
of Clinical Problems, Single Volume. Elsevier Health Sciences.
Online
PEST Analysis of the FRANK. 2017. [Online]. Available through:
<http://web24it.com/services/pest-analysis/>.
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