Discussion Posts- Healthcare Management

Running head: HEALTHCARE MANAGEMENT 1
Discussion Posts- Healthcare Management
Name
Institution

HEALTHCARE MANAGEMENT 2
Discussion post 1: Personal Marketing Communications and Organizing, Implementing,
and Controlling Marketing
I chose Cardinal Health, Inc. Over the years, Cardinal Health Inc. has concentrated on the
provision of integrated healthcare services and products including offering customized services
for health systems, hospitals, clinical laboratories, ambulatory surgery centers and pharmacies
(Cardinal Health, 2018). However, the changing trends in the health care sector whereby
healthcare services providers have shifted to patient-centered care model have influenced
Cardinal Health to modify its products and services to make them readily accessible, convenient
and reduce the time taken before the patient is attended. The company has also focused on
producing quality products and services that guarantee patient safety and comfort (Cardinal
Health, 2018). To encourage word-of-mouth, Cardinal Health has personalized patient care plans
through precise and personal diagnostics. With personalized health care plan, it will be possible
for the patient to share the company’s health care services with relatives and friends; hence
facilitating the spread of company services and products through word of mouth. Cardinal Health
marketing department roles consist of offering promotional and analytical marketing solutions.
The marketing unit can boost its marketing by designing refined communications to for its target
audience to create a robust relationship between the healthcare provider and the customers.
Cardinal Health can use the most current digital tools like healthcare information systems to keep
the patients’ medical data and social media platforms to showcase their treatment procedures, to
allow customers to share their feedback through online reviews and also understand the clients’
complaints.